Marketing ARCHIVE

Competition, Growth and Customer Experience from the Amazon Perspective  Mar 17, 2014 11:11 AM By Ellen Shannon

Sebastian Gunningham, Senior Vice President, Seller Services, Amazon Services, joined Scot Wingo, CEO of ChannelAdvisor for a “fireside chat” at Channel Advisor’s Catalyst 2014 event.

The Power of Video for Small Business  Mar 16, 2014 8:47 PM By MCM Staff

Leading retailers including Zappos and Old Spice are known for their online videos, but more often than not, brands are missing out on this critical element of their content strategy.

Pinterest Rapidly Becoming a Marketer-Friendly Haven for Product Videos  Mar 16, 2014 8:34 PM By Dr. Melody King

Will we soon see the day when marketers get more excited about placing their product videos on Pinterest than on Facebook?

Amazon Pushes Prime Price to $99  Mar 13, 2014 4:36 PM By Tim Parry

After about six weeks of speculation, Amazon has announced it will raise the annual membership fee for Prime to $99. So, what will the price increase mean for its competitors?

New Zealand a Hot Market for U.S.-based Retailers  Mar 12, 2014 5:16 PM By Daniela Forte

Jon MacDonald, CEO of New Zealand marketplace, Trade Me, is urging U.S. retailers to consider the move into cross-border trade in New Zealand, a move he says is the perfect test market, according to a press release.

ChannelAdvisor Launches New Digital Marketing Solution  Mar 12, 2014 8:32 AM By MCM Staff

ChannelAdvisor announced the launch of its new Digital Marketing solution which integrates its feed management and bid management capabilities, including paid search campaigns, Google Product Listing Ads and other advertising channels, from affiliate marketing to social media.

S&S Worldwide Distribution Director Talks Amazon Supply and Winter Weather  Mar 11, 2014 3:02 PM By Tim Parry

S&S Worldwide Director of Distribution Mark Desrosiers talks with Multichannel Merchant about initiatives that most help the company’s operational efficiencies, what global marketplaces he sees as hot economies to sell in, and the effect Amazon Supply has on his business.

Alex and Ani CTO Talks Social Media, Superheroes, and Trumpets  Mar 11, 2014 11:03 AM By Daniela Forte

Joe Lezon, chief technology officer at Alex and Ani, spoke openly about how social media helps the brand engage with consumers, playing the trumpet for 30 years and his aspirations of wanting to be a veterinarian.

Your 3 Step SEO Routine  Mar 09, 2014 8:28 PM By Tim Parry

To help you get on track, Volusion created this infographic to serve as your SEO personal trainer. From assessing your SEO health to building your personal workout plan, you’ll learn tips to help your ecommerce site get into the best SEO shape of its life.

5 Ways to Enhance Digital Performance Right Now  Mar 09, 2014 4:40 PM By Robert DuRoss

In today’s hyper-connected environment, producing slow-loading or unavailable content is equal to providing no digital content at all. While the challenge to produce always-on, high-performing content is daunting, the truth is, it can be done. In fact, it starts with some relatively easy first steps.






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