MULTICHANNEL MERCHANT » MARKETING
It’s that time of year again, back-to-school, and according to the National Retail Federation families with school-age children will spend less this year.
Thanks to laptops, smartphones and tablets, consumers are constantly connected no matter where they are. Which could be one of the main reasons why social sharing and social logins are becoming more popular among shoppers. Take a look at this infographic from Gigya to gain an inside look at how consumers use their social identities across the web and mobile devices.
The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social data.
Omnichannel is all the buzz right now among consumers. In a recent one-on-one interview with Multichannel Merchant, Melanie Alavi, retail manager for UPS, explains why it is important more than ever for merchants to embrace the anytime, anywhere shopper.
Matching the email marketing message to customer type and expectations improves response and engagement. Testing targeted email marketing to see how it affects results is a part of every successful marketing strategy.
There are many killers that can bring about the death of a crosschannel marketing effort at different stages in its development. Here’s how to avoid them.
The House Oversight and Government Reform Committee wants the USPS to eliminate to-the-door mail delivery and replace it with curbside and cluster box delivery. That may have an effect on how merchants mail catalogs to prospects and customers alike.
As e-commerce continues to evolve, it is clear that much of the success is due to operating storefronts on multiple sites. Adopting this “sell-anywhere” approach will help you realize a meaningful impact on your bottom line.
A growing number of direct to customer merchants, including National Ropers Supply, April Cornell and Crestline, are finding that supplementing full-sized catalogs with mini catalogs can help them do business more cost effectively while improving key metrics such as response rate.
Local shopping service eBay Now, which already delivers products to consumers from local retailers in the San Francisco, San Jose and New York City markets, has expanded its reach in those areas.