Marketing ARCHIVE

Best Practices for Extending a Warm Subscriber Welcome  Feb 23, 2014 4:42 PM By Ross Kramer

A new email subscriber is eager to engage with you as soon as she welcomes you into her inbox, and your early interactions with her will set the tone for what you both hope will be a long relationship. A well-crafted series of welcome emails is crucial in meeting – and hopefully exceeding – her expectations.

7 Takeaways from IR Focus Orlando  Feb 23, 2014 10:51 AM By Tim Parry

IR Focus: Web Design + Mobile Commerce 2014 was held earlier this month in Orlando. Here are 7 takeawys from IR Focus sessions that you can use as you enhance and update your marketing campaigns and ecommerce sites.

Online Florists Respond to Valentine’s Day Delivery Complaints  Feb 19, 2014 12:51 PM By Daniela Forte

Valentine’s Day was a tough one for some of the major online florists, who spent most of the holiday and last weekend responding to customers complaints regarding missed or damaged deliveries.

Reach Facebook Users with New Autoplay Video  Feb 17, 2014 3:32 PM By Dr. Melody King

Facebook’s autoplay feature is a boon to marketers who are trying to attract more eyeballs and generate more sharing on Facebook. It’s a relatively low-key way of delivering video about products or brands without causing users to be annoyed by an “intrusive” video popping up unexpectedly (and noisily) on a webpage they’re reading.

Lessons Learned: The iOS 7 Transition for Retail Apps  Feb 17, 2014 3:14 PM By Bob Moul

iOS 7 is proving that retailers can no longer afford to ignore the app channel, or publish an app once and then leave it to languish. The app revolution is happening, and it’s sweeping the retail industry along with it, whether individual companies decide to participate or not.

BloomNation Cuts the Middleman in Time for Valentine’s Day  Feb 12, 2014 12:29 PM By Daniela Forte

Providing direct access to local florists, a relatively new floral marketplace, BloomNation offers consumers a chance to see their floral arrangements before it is delivered.

Your Opinion is Worth $500… or an iPad Air  Feb 11, 2014 6:16 AM By Tim Parry

Multichannel Merchant wants your input for its MCM Outlook 2014 reports. If you give us 5 minutes of your time to take our survey, we’ll give you a chance to win an iPad Air. Already have one? Then you can trade your prize in for a $500 American Express gift card.

4 Unique Ways to Increase Sales with Site Search Data  Feb 07, 2014 8:09 PM By Tim Callan

To avoid losing out on sales and new customers that can be gained by using search data, put the following ideas into place – they’ll help you get the most value out of your marketing campaigns, making them more appealing to shoppers and featuring products you know they want.

Lessons Learned from the 2013 Holiday Season  Feb 07, 2014 7:52 PM By Andrew Hodes

Retail marketers have been busy examining the results of their holiday initiatives to reflect on what worked, what didn’t and what can be improved. From a technology perspective, here are three of the most poignant lessons that can provide valuable guidance for retail marketers in the coming year.

Newegg Takes on Amazon Prime with Premier Offering  Feb 07, 2014 7:34 PM By Tim Parry

Newegg has launched a subscription-based program called Newegg Premier, which offers its 25 million registered customers benefits similar to Amazon.com’s Amazon Prime, according to a post on Newegg’s blog.






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