Operations Summit 2016

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Marketing ARCHIVE

Retail Bloopers and the Role of Attribution in Delivering an Omni Experience  Aug 03, 2015 10:45 AM By Deepa Sureka

Retail bloopers cause frustration for customers but are also a real threat to understanding the influence marketing is having in the entire customer journey to conversion.

Beacons: The Next Kitten-Killer?  Aug 03, 2015 10:12 AM By Gary Lee

My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.

Amazon Dash Buttons are Way Cooler Than Post-it-Notes  Aug 02, 2015 9:24 AM By Tim Parry

And the latest shiny object is a shiny button: Amazon Dash allows Amazon Prime members to pay an additional $4.99 per product to buy that product from Amazon without lifting a finger… except for that finger the customer uses to press the Amazon Dash button.

5 Ways Product Content is King, Helping You Win the Commerce War  Jul 31, 2015 3:10 PM By Rob Gonzalez

Rich product content is a key element driving increased revenue, consumer trust and loyalty. Learn 5 ways it can help both brands and retailers win.

Week in Review: eBay Now Same-Day Service Grounded  Jul 31, 2015 12:17 PM By MCM Staff

eBay has pulled the plug on its eBay Now same-day delivery pilot programs, but is still exploring solutions that fit better with its 25 million sellers. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.

eBay Shuts Down Same-Day Delivery Pilots  Jul 28, 2015 3:33 PM By Mike O'Brien

eBay has shut down its eBay Now same-day delivery service, as well as a pilot local delivery service in Brooklyn, NY, as expected growth never materialized.

The 5 Lifecycle Stages of an Online Shopper  Jul 27, 2015 11:48 AM By Pini Yakuel

Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Here’s why deployment of data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.

Week in Review: Jet Cleared for Takeoff, Crowds Ecommerce Skies  Jul 24, 2015 4:50 PM By MCM Staff

After a few months of beta testing, Jet has been cleared for takeoff. And the ecommerce skies have got a little more crowded. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.

How App Commerce Is Evolving  Jul 23, 2015 10:52 AM By Daniela Forte

Mobile apps are evolving in a big way. In the U.S. 50% of the top retailers offer a transactional app, while U.K. only 18% of the top retailers offer a tranactional app. See how apps are evolving in commerce.

Limited Too Brand Making a Comeback  Jul 22, 2015 2:19 PM By MCM Staff

Bluestar Alliance LLC, a brand management company, announced it has acquired the Limited Too brand trademarks. See what this will mean for the brand.






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