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Marketing ARCHIVE

Why Customers Prefer Online Shopping  Jan 06, 2015 5:11 PM By Daniela Forte

More and more shoppers are opting to buy online than in-store. This infographic by Nextopia illustrates the various reasons why people are moving away from the shopping mall to the screen.

Mobile Accounts for 45% of Holiday Ecommerce Traffic  Jan 06, 2015 4:50 PM By Daniela Forte

The holiday shopping season saw strong online and mobile sales with online sales up 13.9% year-over-year. See what other key metrics made an impact on the 2014 holiday season.

Merry Valentine’s Day! Holiday Strategies to Drive Valentines Sales  Jan 06, 2015 10:23 AM By Jim Davidson

Are you getting ready to help shoppers shop for Valentine’s Day? Shoppers have shifted already from gifts for under the tree to finding the perfect romantic gift for that special someone.

Amazon Sellers Sold More Than 2 Billion Items in 2014  Jan 05, 2015 11:02 AM By MCM Staff

Sellers on Amazon from more than 100 countries around the world fulfilled orders to customers in 185 countries using the Fulfillment By Amazon service.

5 SEO Strategies All Merchants Need to Implement Now  Dec 31, 2014 10:43 AM By Michael Nguyen

Many merchants think that SEO strategies are no longer effective, are expensive, and are not worth the effort. But nearly 90% of consumers use search engines for purchase decisions. How do you improve your visibility? Here are five strategies every merchant should deploy.

Proven Email Marketing Strategies to Recover Abandoned Carts  Dec 26, 2014 2:36 PM By Katey Ferenzi

According to most estimates, industry wide roughly 7 of 10 ecommerce shoppers abandon their carts prior to completing a transaction for reasons ranging from purchase friction. So how then can merchants get customers to take a second look?

5 Email Marketing Predictions for 2015  Dec 22, 2014 10:32 AM By Brennan Carlson

2014 was the year of big data and omnichannel, but digital marketers will need to move beyond these over-hyped trends and embrace change to stay on top in 2015. Here are five predictions that I think will shape email marketing over the next year.

Free Shipping Day No Longer a Big Deal  Dec 18, 2014 3:45 PM By Tim Parry

The idea of Free Shipping Day used to be a bigger deal. Now it’s more the exception than special. Amazon has trained people that they’re going to get not just free shipping, but fast free shipping, all the time. And that’s why Free Shipping Day has become a thing of the past.

Brands: Get in the Game or Get Played  Dec 10, 2014 11:55 AM By Mark Smith

Marketers, I’ve got news for you: Consumers are on to us. If it wasn’t bad enough that they’re constantly pulled in opposing directions – moving from device to device and channel to channel with essentially unlimited buying options – they’re now learning to beat us at our own games. brands need to get in the game or risk getting played. Here are five tips to get started.

What is Amazon Doing Now?  Dec 09, 2014 4:36 PM By Daniela Forte

Each week as my colleagues and I decide on a subject line for our newsletters, we come across at least one if not two Amazon-related articles.






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