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Marketing ARCHIVE

OverstockArt.com Celebrates Mom With a Pinterest Contest  May 06, 2014 4:26 PM By Daniela Forte

OverstockArt.com is once again heading to Pinterest to celebrate mom with a Mother’s Day Pinterest contest.

hhgregg Embarks on Brand Transformation  May 06, 2014 11:05 AM By MCM Staff

the hhgregg brand transformation will encompass all customer touchpoints, including its 228 store locations and its online presence, the electronics-seller said May 6.

Amazon Launches “Shop From Within Twitter” Feature  May 05, 2014 6:09 PM By Tim Parry

Because we’ve all sat around telling ourselves we need to shop and tweet at the same time… If you are selling via Amazon, would you expect to make sales via #AmazonCart?

Gardener’s Supply Company Increases Pinterest Conversion Rates  May 05, 2014 12:03 PM By Daniela Forte

Gardener’s Supply Company saw three times the increase in conversions from its Pinterest social channel when it launched a targeted pop up message tailored specifically to its Pinterest audience.

eBay Inc. Sees Spike in Revenue for First Quarter  May 01, 2014 1:31 PM By Daniela Forte

eBay Inc. saw a 14% increase in revenue to $4.3 billion during its first quarter compared to the first quarter in 2013, the company said April 29.

How Augmented Reality Will Impact Consumers  Apr 29, 2014 2:32 PM By Janet Jaiswal

Mobile commerce trends are only expected to continue as the market moves toward the next evolution of customer-centric technology and all it has to offer. And leading that revolution is undoubtedly augmented reality technology.

29% of Consumers Will Shop Online for Mother’s Day  Apr 29, 2014 1:19 PM By Daniela Forte

Shoppers will be shopping online this Mother’s Day. A survey by the NRF revealed consumers will spend an average of $162.94, a decrease from $168.94 in 2013 for Mother’s Day gifts. Total spending is expected to reach $19.9 billion.

Alex and Ani Talks About Its Rapid Growth  Apr 28, 2014 4:00 PM By Daniela Forte

Alex and Ani, best known for its expandable charm bracelets and other jewelry pieces that promote positive energy, has quickly become a household name among young women. And its growth continues to move at a rapid pace.

Why You Need Seamless Integration Through Each Retail Channel  Apr 28, 2014 11:50 AM By Michele Salerno

With a seemingly endless supply of emerging sales channels, retailers that limit themselves to a single point of sale are at a dire disadvantage and all but a precious few have recognized the importance of digital sales.

Native Mobile Messaging Is Growing  Apr 28, 2014 10:50 AM By Tim Parry

Only 77% of the top 500 online retailers have published a mobile app, and just over 30 of them are actively engaging with their users through push notifications, according to a study by OtherLevels. The disconnect represents a huge opportunity for retailers capable of creating a cohesive brand experience across digital channels.






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