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Marketing ARCHIVE

The Current State of Consumer-Generated Content  Dec 08, 2015 11:54 AM By Sara Spivey

When was the last time you sought out someone’s opinion, either in-person or online, before making a purchase? A week? A day? Maybe even this morning?

Cracking the Gift Buyer Code  Dec 07, 2015 5:14 PM By Morgan Lynch

No matter the occasion, science has taught us that we feel a greater sense of happiness when we give gifts to others. But finding the right gift can be difficult and stressful.

Cyber Weekend Brings Significant Pageviews for Retailers  Dec 07, 2015 2:35 PM By Daniela Forte

There are notable increases in pageviews, unique visitors and impressions from Black Friday thought Cyber Monday. See what these were and how it helped retailers.

5 Things the Holidays Can Teach You about Personalization  Dec 07, 2015 11:28 AM By Jason Fordham

Initial reports indicating in-store sales were down this Black Friday, while accurate, don’t paint a full picture of the retail climate this holiday season.

Week in Review: Cyber Weekend Hits On All Cylinders  Dec 04, 2015 1:39 PM By MCM Staff

A blowout Cyber Weekend 2015 topped the news and happenings we were watching this week in ecommerce, marketing and direct-to-customer operations.

Tis’ the Season of ‘Graming  Dec 03, 2015 4:20 PM By Daniela Forte

Instagram is the place on mobile where marketers go to tell inspiring visual stories that drive business results especially during the holidays. See some of the key findings and how it is helping marketers this season.

Lessons from the Amazon Breach: How to stop fake reviews  Dec 03, 2015 12:21 PM By Jonathan Hinz

As an online retailer, establishing trust among your audience is a key element in your sales strategy and relationships.

Reflektion’s Kurt Heinemann on Cyber Weekend Mobile and Email Trends  Dec 02, 2015 9:00 PM By Tim Parry

Reflektion’s Kurt Heinemann talks about Cyber Weekend 2015 trends, including email abuse and mobile commerce’s new role.

Retailers’ Apps Shows Mobile’s Growing Influence on Holiday Shopping  Dec 02, 2015 10:40 AM By MCM Staff

PORTLAND, OR–(Marketwired – December 01, 2015) – As holiday shopping results are tallied from the Thanksgiving to Cyber Monday time period, many are finding it was a banner year for mobile with more people shopping online than in stores and mobile traffic exceeding desktop traffic for the first time on Black Friday. To add depth […]

Demi Lovato Influences Cyber Monday Shoppers  Dec 01, 2015 1:23 PM By Daniela Forte

Several major online retailers and pop star Demi Lovato generated a lot of buzz around Cyber Monday. See how Twitter played a role.






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