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MULTICHANNEL MERCHANT » MARKETING
MarketingAug 11, 2014 4:19 PM By MCM Staff
Discover unique seller opportunities on lesser-known, rapidly growing marketplaces. Marketplace experts from Sears, Newegg and Rakuten share their insights.
MarketingAug 11, 2014 3:32 PM By Tim Parry
As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results.
MarketingAug 07, 2014 11:32 AM By Daniela Forte
B2B ecommerce has grown at a faster sales pace than B2C, according to Epsilon’s 2014 Multichannel Trend Report.
MarketingAug 06, 2014 12:05 PM By Daniela Forte
Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.
MarketingAug 06, 2014 6:14 AM By Kristin Muhlner
It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon is surprisingly simple. With these four simple strategies, retailers can beat Amazon and keep customers returning to their stores.
MarketingAug 05, 2014 5:08 PM By Alex Becker
Despite the selling advantages and business opportunities associated with going direct, many manufacturers are still reluctant to jump in for fear of alienating their traditional channel partners. Contrary to the lingering myths, however, DTC does not harm channel partnerships—in many cases it strengthens them.
MarketingJul 31, 2014 3:42 PM By Daniela Forte
Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure social success by the number of followers and fans.
MarketingJul 30, 2014 10:11 AM By Daniela Forte
Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.
MarketingJul 30, 2014 9:46 AM By Tim McMullen
Beginning with Off Broadway Shoes’ social media presence, social media marketing agency redpepper generated brand engagement through a custom Facebook tab that housed “Sparkle Spree,” an interactive game with paired with a sweepstakes full of giveaways and prizes for participants.
MarketingJul 29, 2014 9:44 PM By Jay Henderson
Last holiday season, online retailers focused on streamlining the shopping experience so consumers could more easily find what they were looking for. So how can retailers build on this momentum? By taking the customer relationship one step further and getting inside the customer’s inner circle of trust as one of their “best friend brands.”
Posted 2 days ago
by Tim Parry
Posted 3 days ago