MULTICHANNEL MERCHANT » MARKETING
MarketingOct 09, 2015 6:24 PM By MCM Staff
Jet.com has made a few splashes since the members-only marketplace officially launched 11 weeks ago. And word came this week that Jet.com eliminated its $50 membership fee. Here’s a look at Jet.com founder Marc Lore’s bold move, and the rest of the news that shaped the industry this week.
MarketingOct 09, 2015 11:55 AM By Daniela Forte
Black Friday and Cyber Monday Week isn’t too far away, so what can we learn from holiday 2014 when it comes to email performance that we can take with us as we enter holiday 2015?
MarketingOct 09, 2015 11:32 AM By Daniela Forte
The Finish Line, Inc. has teamed up with Puma for the Puma edge at Finish Line, initially rolling out the customer experience program at 10 targeted locations and at Finishline.com.
MarketingOct 09, 2015 11:24 AM By Daniela Forte
Shoe Carnival is scaling its local search marketing in an effort to drive incremental in-store traffic and sales as well as improve the overall customer experience. See what plans the retailer has in place and how it will benefit the business.
MarketingOct 08, 2015 9:43 AM By MCM Staff
NRF is forecasting online sales to increase between 6% and 8% to as much as $105 billion. See what other projections NRF made for the holidays.
MarketingOct 06, 2015 11:28 AM By Daniela Forte
Amazon’s dominance in the ecommerce market continues to grow rapidly over competitors, top search engines, and online retailers. See whether Amazon is the search engine for online shopping.
MarketingOct 05, 2015 1:57 PM By Kirsty Tull
As with ecommerce in general, merchants who prioritize fraud prevention and detection will benefit the most from affiliate marketing relationships, while those who don’t do their research are putting their revenue stream, reputation and banking relationships at risk.
MarketingOct 05, 2015 9:57 AM By Arthur Schopp
Holiday marketing campaigns appear to start earlier every year, both in-store and online, and it seems that the larger omnichannel retailers are leading the way this year.
MarketingOct 02, 2015 12:00 PM By MCM Staff
And the first Christmas shoe of the 2015 holiday season has dropped… Staples has announced will not be open on Thanksgiving Day. I mean, really, a retail store not open on Thanksgiving Day? That’s sacrilege! I’m kidding, of course. This whole phenomenon of retailers opening their doors on Thanksgiving Day so shoppers could beat the Black […]
MarketingSep 30, 2015 12:21 PM By Roy Erez
A major element for retailers to consider for their gifting strategy is that the purchase path, friction points and mindset are different when customers are buying gifts for others versus buying for themselves.
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