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MULTICHANNEL MERCHANT » MARKETING
Neiman Marcus recently saw its Pinterest account increase by more than 3,000 followers and web engagement increase by 32% after it launched an exclusive product interest campaign.
In order to be successful with any mobile offering or campaign the three groups should be covered. See the four tactics retailers are doing to implement them.
Email is considered one of the most established forms of digital communication today. And it plays an important role in ecommerce, according to this infographic by dotmailer.
David’s Bridal has a unique point-in-time challenge, since most people won’t get married again, at least not quickly. So the company knows that it needs to move fast and grab every opportunity to satisfy the many needs of each wedding – ideally serving the needs of the entire bridal party and families.
Sears Holdings Company is banking heavily on members of its Shop Your Way loyalty program, but industry experts are saying it may be “too little, too late” for Sears.
Ross Kramer talks with Multichannel Merchant about best practices for creating back-in-stock alerts, effective use of welcome emails, personalized product recommendations in emails, and recovery of abandoned carts… and he gives us a sneak peek at his IRCE session on email marketing.
The National Retail Federation released a survey reporting that total spending will reach $12.5 billion. Nearly one-quarter of smartphone users will research products and compare gift prices on their smartphone, and 30.6% of tablet owners will do the same.
ArtistBe.com gives contemporary artists the platform to showcase their art. The redesign features more social tools including Facebook, Pinterest, Google+ and Twitter.
The Best Cigar Prices Father’s Day Cigar Catalog is a 96-page catalog featuring hundreds of unique cigar and cigar accessory items from the top brands in the industry.
Just because your email marketing messages are compliant with CAN-SPAM laws does NOT mean you care complient with the Canadian Anti-Spam Law (CASL), which goes into effect on June 1.
by Niko Lutkins
Posted 2 days ago
by Liat Fuchs
Posted 3 days ago