MULTICHANNEL MERCHANT » MARKETING
MarketingNov 24, 2015 12:18 PM By Samara Anderson
Gen Z is the nation’s first to be born into the digital era and makes up America’s largest demographic group (25.9% of the population). They may not even be 21 years old yet, but this generation is already beginning to exhibit influence, consumption, and spending power.
MarketingNov 21, 2015 10:14 PM By Amitabh Kumar
What is an optimal order fulfillment strategy to deploy in your organization? Since we are not living in a world of infinite supply, this is an important question for every enterprise to consider, as the ramifications can be significant.
MarketingNov 20, 2015 1:34 PM By MCM Staff
Is this the last-ever year Black Friday, or is the end of America’s biggest shopping day nothing but speculation? Click here and find out how the role of Black Friday is changing, and other news that shaped the week.
MarketingNov 16, 2015 4:37 PM By Daniela Forte
By the end of 2015, 64% of all in-store sales will be influenced by digital. In 2014, mobile accounted for 57% of digitally influenced sales and 67% of consumers shopped across devices this year. See what other retail trends there are for 2015.
MarketingNov 16, 2015 3:44 PM By Archana Yenna
The B2B and B2C markets operate in contrast to each other. In general, B2B buyers are more knowledgeable of the products they buy and better understand the value associated with it. B2B buyers must also be more thorough in the buying process to make sure they are making a purchase that will benefit their business, […]
MarketingNov 16, 2015 10:31 AM By Kurt Heinemann
Why do retailers see declining opens, click through rates (CTRs), and conversions, and growing attrition? The problem isn’t the channel, it’s the way marketers are abusing it.
MarketingNov 12, 2015 4:26 PM By Jim Davidson
The 2015 holiday season is picking up steam! And you’ll soon be able to gauge whether your holiday marketing plan is on target. If things don’t go quite as you had expected, are you prepared to change course and salvage the season?
MarketingNov 12, 2015 12:02 PM By Cynthia Price
If your email inbox is anything like mine, it’s about to get buried by an avalanche of emails from retailers all offering their best deals of the holiday season. Here are three ways you can go beyond mobile optimization to sell more stuff with email marketing over the holidays.
MarketingNov 12, 2015 11:23 AM By MCM Staff
EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, said the combination of print and web catalogs is a defining element in omnichannel shopping experiences.
MarketingNov 11, 2015 2:50 PM By Daniela Forte
Bloomingdales apologized after it approved a rather inappropriate ad in it new holiday catalog. See how people reacted to Bloomingdale’s error.