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Marketing ARCHIVE

David Ortiz, Barack Obama and Samsung Walk Into a Selfie  Apr 05, 2014 6:14 PM By Tim Parry

The White House is up in arms over the David Ortiz selfie. Something about President Barack Obama’s image not permitted for use in a commercial campaign. But what’s good for Samsung’s PR department is, hopefully, good for Multichannel Merchant’s SEO.

Dollar Shave Club Improves Mobile Conversions by 126%  Apr 03, 2014 10:17 AM By Daniela Forte

Dollar Shave Club saw a significant boost in conversions when it made performance improvements to its mobile and website platforms.

Hey, Best Buy… SLOW DOWN!  Apr 02, 2014 2:59 PM By Tim Parry

Best Buy is dying for me to pick up my order. They let me know via email that the order is about to be cancelled… even though I have about 72 hours to get to the Trumbull, CT store to pick it up. I’ll admit it. Picking this item up was the furthest thing from […]

How Content Management Helped BrickHouse Security Grow  Apr 01, 2014 9:53 PM By Tim Parry

Watch this video and learn how a solid content management strategy helped BrickHouse Security’s traffic increase 75%, transactions increase 49%, and revenues rise 29%.

How Social is Ecommerce?  Apr 01, 2014 8:59 PM By MCM Staff

Social Annex surveyed over 100 marketing executives, asking about their social marketing strategies for this year. They’ve compiled the responses and found some interesting results.

Razorfish Launches New Partnership Model with Peet’s Coffee & Tea  Mar 31, 2014 2:41 PM By Tim Parry

The partnership model is one that is new to the agency and launches an innovative approach to committing Razorfish to the growth of Peet’s ecommerce business.

LEGO Signs SuperAwesome Global Mobile Deal  Mar 30, 2014 9:37 PM By MCM Staff

SuperAwesome and LEGO have announced that they are partnering to launch the LEGO Mixels digital campaign across SuperAwesome’s multi-channel kids and teens marketing platform.

Genuine Facebook Fans Drive Profit for Fabness  Mar 26, 2014 6:13 AM By MCM Staff

Fabness is using ShopSocially to convert its website visitors into genuine Facebook fans. Here’s why they are converting at a rate of 33.28%, resulting in positive social media ROI.

Kidrobot’s Ecommerce Traffic Rises 87%  Mar 24, 2014 3:00 PM By Daniela Forte

Collectible toy retailer Kidrobot quadrupled conversions and increased orders by 13% since making improvements to the user experience on its ecommerce site, including integrating video and other social media content into its site.

St. Louis Tag Launches New Website  Mar 24, 2014 12:24 PM By MCM Staff

With an updated design and CMS, St. Louis Tag’s new website positions the company as a leader in the hang tag printing industry.






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