MULTICHANNEL MERCHANT » MARKETING
Ecommerce is a global phenomenon and allows you to reach out to new markets irrespective of language and geographical barriers. If you want to capitalize on international sales, it’s important to optimize your site for international audiences and localized search results.
Truly, times are good in the land of the marketer. However, the adoption of marketing automation for many organizations has been a less-than-simple process, and there are three common pitfalls that every marketer should avoid.
A profound shift in customer behavior from offline to online channels is fundamentally changing the way in which B2B merchants interact with, sell products and services to, and build loyalty with their B2B customers, according to a Forrester study commissioned by ecommerce solutions provider hybris. The study says that new online driven and omnichannel-centric paradigm […]
B2B companies find it easier to build loyalty with online-only than offline-only customers according to research commissioned by hybris.
Digital marketing firm AdGooroo did a post on its blog Monday to highlight the top Halloween paid search advertisers (based on AdWords impressions), as well as the top Halloween keywords (also based on AdWords impressions), between September 2012 and September 2013. The “Miley Cyrus Twerking” costume did not make the cut.
ValuePetSupplies.com has been awarded the Google Trusted Store badge, which is issued by Google to help shoppers identify online merchants that offer a great shopping experience.
Does data have to be big? Or is there a different way of using ecommmerce data to get better marketing results? Here’s why real-time data can be used to email segments your audience based on their previous behavior.
Loyalty programs are becoming increasingly popular among retailers and consumers alike. However, as more and more consumers are opting in to these types of programs, over 30% of shoppers say the amount of personal information requested by a merchant is a major factor when considering signing up for a loyalty program or not.
According to analytical firm Custora, customer purchase through email has increased to almost 7% in the last four years. They further concluded that email (with 0.88%) was 40 times more effective than Facebook and Twitter (0.01% each) at acquiring ecommerce customers. Only an insignificant percentage of customers make purchases via Facebook and Twitter. Therefore, after powerful organic search […]
Once upon a time, merchants saw ecommerce marketplaces as a place to clear out overstock items. But the growing global economy and partnerships with brick and mortar retailers are making the marketplaces an attractive outlet for third-party merchants to sell their goods.In this executive summary from Multichannel Merchant, you will learn: Why partnering with marketplaces […]