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MULTICHANNEL MERCHANT » MARKETING
MarketingSep 15, 2015 10:58 AM By Miles Williams
The holidays are just around the corner. For retailers, email is a tried and true channel for driving engagement and revenues for holiday campaigns. Here are 10 strategic and creative tips to spark ideas for your own holiday planning.
MarketingSep 11, 2015 3:08 PM By MCM Staff
Happy 20th anniversary, eBay! We noticed you didn’t have “New Perception” on your wish list. But boy, would we like to give you one.
MarketingSep 10, 2015 10:07 AM By MCM Staff
ShopSocially today announced the launch of the “Customer Q & A” program to drive increased user-engagement and to enhance sales conversion rate. By employing this program, marketers can increase community engagement on their website by as much as 26% and gain deep insights into the customers’ decision making process.
MarketingSep 08, 2015 3:45 PM By Daniela Forte
Neiman Marcus has expanded its “Snap. Find. Shop” feature on its mobile app. See what categories are now included with this feature.
MarketingSep 04, 2015 1:33 PM By Daniela Forte
Social media is an active channel for marketers, in fact, 76% of emails today contain a social media button, while only 14% of emails contain social images. See how marketers can better leverage Instagram images for their brand.
MarketingSep 04, 2015 11:52 AM By MCM Staff
Leon A. Gorman, who ran L.L. Bean for 30 years and grew it into an outdoor catalog and ecommerce juggernaut, died Thursday at his home in Yarmouth, ME.
MarketingSep 04, 2015 10:30 AM By MCM Staff
The peak holiday season this year is beginning to look a lot like … last year, only more so in terms of customer expectations on faster delivery, flexible options and a mobile-friendly experience, retailers and experts told Multichannel Merchant this week.
MarketingSep 03, 2015 9:34 AM By Daniela Forte
Belk was able to up its engagement with returning college students during a recent Back-to-School Fashion Sweepstakes. See how the company used its social and mobile channels for the sweepstakes.
MarketingSep 01, 2015 12:02 PM By Daniela Forte
More than a quarter of all email-driven purchases were completed from a mobile device in the second quarter of this year. See what brands are doing to improve their smartphone and email experience.
MarketingSep 01, 2015 11:50 AM By Daniela Forte
In order to win customer loyalty, brands need to be strategic, relevant and compelling to customers. Loyalty however is not one-size-fits all. See why loyalty isn’t the same across generations.
by Mike O'Brien
Posted 1 day ago
Posted 1 day ago