Marketing ARCHIVE

3 Email Marketing Techniques for the Evolving Inbox  Feb 05, 2015 10:12 AM By Ryan Harris

Email still reigns as supreme as the primary method of communication among marketers. Here are three email marketing techniques for the evolving inbox.

How to Select Your Next Email Service Provider  Feb 04, 2015 3:07 PM By Tim Parry

Choosing an email service provider is not a simple task. That’s not just because there are a large number of EPSs to choose from but also because you also need to choose what functions, services, bells and whistles are best for your organization’s needs.

Ecommerce Retailers Feel the Love this Valentine’s Day  Feb 03, 2015 3:50 PM By Daniela Forte

Valentine’s Day is just around the corner and it is surprisingly the biggest ecommerce holiday that brings in more revenue every year. See how you can make the most of this holiday of love.

3 Ways to Let Love Rule … In the Inbox  Feb 02, 2015 10:46 AM By Jim Davidson

With Valentine’s Day approaching, how are you sharing some love with your subscribers? Here are three ways to show them what you have done for them lately.

How Marketers Can Better Engage with Movers  Jan 28, 2015 11:56 AM By MCM Staff

Epsilon released results of its 2015 New Mover Report which looked at consumer’s reasons for moving and associated purchase behaviors. See what results were found.

How to Maximize Online Sales this Valentine’s Day  Jan 26, 2015 12:52 PM By Satya Ganni

Didn’t have a successful holiday season? Well, Valentine’s Day is just around the corner. Here are five ways to make sure you’re maximizing Valentine’s Day sales.

Do You Practice Good (Data) Hygiene?  Jan 26, 2015 12:04 PM By Alyssa Nahatis

With email still one of the most powerful marketing tools today, it is important to have good data hygiene. Here are some tips to make your email marketing successful.

Brand Loyalty, Trust Keys to Canadian Consumers  Jan 21, 2015 9:49 AM By Mike O'Brien

Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.

Welcome Back, JCPenney Catalog  Jan 20, 2015 11:16 AM By Tim Parry

JCPenney said in 2009 that it was dropping catalogs because they had become a tool to browse merchandise before shopping online or in JCPenney stores.

5 Affiliate Marketing Trends for 2015  Jan 19, 2015 4:08 PM By Robert Glazer

Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. This article identifies five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your affiliate marketing strategy.

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