Marketing ARCHIVE

Newegg Takes on Amazon Prime with Premier Offering  Feb 07, 2014 7:34 PM By Tim Parry

Newegg has launched a subscription-based program called Newegg Premier, which offers its 25 million registered customers benefits similar to Amazon.com’s Amazon Prime, according to a post on Newegg’s blog.

CVS Sacrifices Billions for Long-Term Delivery on Brand Promise  Feb 07, 2014 11:59 AM By Jeannie Walters

But understanding who you are as a brand and organization is the first step to delivering a superior customer experience. You don’t have to be all things to all people. You have to be the right things to the right people.

Operations Summit Keynoter Emmitt Smith Cowboys Up on CNN  Feb 07, 2014 7:40 AM By Tim Parry

He’s got 3 Super Bowl rings and he’s danced with the stars. And at Operations Summit 2014, Emmitt Smith will outline the principles that helped him become a winner on and off the football field – and how you too can develop the focus it takes to be the best personally and to be part of the best operations team.

How Big is Amazon, Really?  Feb 07, 2014 6:17 AM By MCM Staff

From the number of markets they serve to the number of items, number and size of fulfillment warehouses, etc. — most everything about Amazon.com is big, even behemoth. This infographic sums up just how big Amazon is.

5 Retail Customer Experience Predictions for 2014  Feb 05, 2014 10:36 AM By Jeannie Walters

The customer experience is one of constant change. And customers are expecting retailers to keep up, regardless of the channel. Here are a few things we might get to see in 2014.

SLI Systems Moves Clients Off Google Commerce Search  Feb 05, 2014 9:25 AM By MCM Staff

SLI Systems today announced that it is renewing its special terms offer for its learning-based site search solution for retail and eommerce sites currently using Google Commerce Search, which is set to expire in the next few months.

Thanks Amazon for Taking Care of My TV  Feb 03, 2014 12:48 PM By Daniela Forte

This past weekend I moved out on my own from my parent’s house into a small apartment here in Connecticut.

J.C. Penney’s Tweets Create Buzz, for Wrong Reasons  Feb 03, 2014 12:24 PM By Tim Parry

Go home, J.C. Penney – You’re drunk! Well, maybe not, but that’s what the Twittersphere thought on Super Bowl Sunday. Here’s why even the best-planned tweets can go awry.

RadioShack’s Super Bowl Ad was Totally Gnarly  Feb 03, 2014 8:23 AM By Tim Parry

Okay, I’m an 80s kid, and it’s safe to say I’m also stuck in the 80s. So naturally, I loved RadioShack’s Super Bowl commercial… Totally gnarly! Check it out here, and tell us what you thought about this and other Super Bowl commercials.

7 Secrets for Successful Selling on Amazon  Jan 31, 2014 2:26 PM By MCM Staff

Marketplace sellers on Amazon sold more than a billion units worldwide in 2013, cumulatively worth tens of billions of dollars. Find out how being proactive and up to date with the ever-evolving trends and requirements can help you grow as an Amazon retailer.






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