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MULTICHANNEL MERCHANT » MARKETING
MarketingJun 22, 2015 5:01 PM By Daniela Forte
Merchants today are all in some way using social media to leverage their brand and products, whether it’s through Facebook, Pinterest or Instagram, social media is becoming an emerging channel. Here are five tips to turn followers into buyers.
MarketingJun 22, 2015 2:09 PM By Daniela Forte
With 1.5% of ecommerce web traffic being driven from social media, for most merchants today, social media is still an emerging channel. See why leveraging social media can be beneficial to your brand.
MarketingJun 22, 2015 1:20 PM By Andy Zimmerman
Today’s digital marketer must be empowered to act on any kind of data from any source across channels to deliver relevant, individualized, one-to-one experiences for their key audiences in real time. Here are seven tenets of personalization 3.0.
MarketingJun 20, 2015 4:29 PM By MCM Staff
Amazon is trying to make delivery even faster by turning the U.S. into a Nation of Couriers… Who needs drones when you can have an Uber-like delivery experience? Here’s a look at the news, commentary and events that shaped the direct-to-customer world this week.
MarketingJun 19, 2015 10:34 AM By Daniela Forte
Bass Pro Shops is asking its customers to post a selfie of their latest catch using the hashtag #Fishie, donate to the “Teach a Child to Fish” program. See what else Bass Pro Shops is doing to bring more awareness to the outdoors.
MarketingJun 16, 2015 12:26 PM By Mike O'Brien
Data-driven, real-time marketing is a thing of beauty for retailers – but sometimes the technology can be too smart for its own good, as happened to Sears.
MarketingJun 16, 2015 11:37 AM By Josie Stein
Personalization is not just about beating the competition and making that ever elusive connection with your audience. See why you need to change the way you think about personalization.
MarketingJun 15, 2015 3:23 PM By Daniela Forte
Private sale boutique apparel brand Rue La La embarked on a customer-segmentation project with the goal of reactivating dormant customers. See what they did and how it helped the brand.
MarketingJun 11, 2015 1:31 PM By Daniela Forte
Exhibiting how a product will present itself in the real world was important and a challenge for beauty brand Sigma Beauty. See how Sigma Beauty addressed the challenge and leveraged its user-generated content.
MarketingJun 10, 2015 1:46 PM By Daniela Forte
With 7 billion videos watched on Facebook and YouTube each year, the message is clear that customers want video. See why video is an important marketing strategy and how to make it beneficial for your business.
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