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Marketing ARCHIVE

A Retail Brand That Rallies Customers – and Employees  Dec 08, 2014 1:44 PM By Jonathan Levitt

To successfully operate in a competitive environment, retailers need to cultivate a brand that speaks to customers and employees. Here are ways to cultivate your brand that will speak to your customers and employees.

Affiliate Marketing Gets a $3.3 Billion Wake-Up Call  Dec 04, 2014 4:44 PM By Robert Glazer

When the parent company of an affiliate network also buys one of the largest affiliates in the space, it raises a lot of red flags and also leads to an important question: Is an affiliate program and its data the property of the retailer, the affiliate and/or the network, and who can it be shared with?

Answering that question requires creating more transparency in the affiliate industry. For many retailers that means transitioning from Generation 1 to Generation 2 affiliate programs and ensuring that, first and foremost, their best interests are being represented.

ChannelAdvisor Customers’ Cyber Weekend Sales Grew 20.6%  Dec 04, 2014 12:00 PM By MCM Staff

Over Cyber Weekend. ChannelAdvisor customers grew their same store sales 23.8 percent on Amazon, 20.6 percent on eBay and 54.4 percent on third-party marketplaces.

Cyber Weekend Proves Mobile Commerce Has Arrived  Dec 03, 2014 12:58 PM By Tim Parry

Mobile commerce has arrived, and proved to be a game-changer this Cyber Weekend. Here’s a look at what drove shoppers to their smart phone, and a look at some retailers’ mobile commerce success stories.

Cyber Monday Still the King for eBags  Dec 02, 2014 3:17 PM By Tim Parry

Thanksgiving was a great day for eBags, and so was Black Friday. But eBags President and COO Rob Cassidy says Cyber Monday is still the king of cyber holidays. In this video, Cassidy talks about how eBags did this Cyber Weekend, and how he predicts the rest of the 2014 holiday season playing out.

How Consumer Life Stages Should Drive Marketing  Dec 02, 2014 1:39 PM By Paul Martecchini

Targeting consumers with the right message just as a new life stage begins is incredibly valuable. Here’s how you can construct accurate life stage segments with two essential requirements.

When Cyber Monday Becomes Cyber Sunday  Nov 30, 2014 9:51 AM By Tim Parry

A look at my Yahoo inbox shows Cyber Sunday is the new Cyber Monday. Or that Cyber Monday is now a two-day event.

eBay Outpaces Amazon on Black Friday  Nov 29, 2014 4:59 PM By Tim Parry

ChannelAdvisor says its clients Black Friday same store sales grew 26.9% year-over-year on eBay, and that’s at a faster pace than Amazon’s same store sales. Here’s a look at why eBay had such a solid Black Friday.

Overstockart.com Gears Up for the Holiday Season  Nov 24, 2014 11:43 AM By Daniela Forte

Overstockart.com is gearing up for the holiday season with a bunch of events and contests planned beginning Black Friday and Cyber Weekend. See what they are doing to get ready for the busiest time of the year.

How to Boost Social Shopping Sales This Cyber Weekend  Nov 22, 2014 8:21 AM By Joe Rodriguez

Every year, online merchants get ready for the inevitable onslaught of customer orders on Cyber Weekend, because it can help push merchants and online retailers into the black. Here are the top ways to utilize social commerce to boost sales this Cyber Weekend.






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