Marketing ARCHIVE

Print and Web Catalogs Drive Superior Results for Omnichannel Retailers  Nov 12, 2015 11:23 AM By MCM Staff

EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, said the combination of print and web catalogs is a defining element in omnichannel shopping experiences.

Bloomingdales Apologizes for Inappropriate Holiday Catalog Copy  Nov 11, 2015 2:50 PM By Daniela Forte

Bloomingdales apologized after it approved a rather inappropriate ad in it new holiday catalog. See how people reacted to Bloomingdale’s error.

How Customer Feedback Can Make or Break Your Black Friday  Nov 09, 2015 4:51 PM By Susan Ganeshan

It’s almost upon us—the most lucrative day of the year for many retailers. Black Friday is a competitive, high-stakes game. Find out how you can embrace customer feedback and provide a consistent omnichannel experience for your customer.

3 Ways to Make the Most of Customer Reviews  Nov 09, 2015 4:39 PM By Theresa O'Neil

There’s no doubt that ratings and reviews play a significant role in the consumer purchase process. Find out what role they can play in your ecommerce strategy.

Top 10 Visual Commerce Trends for 2016  Nov 05, 2015 11:18 AM By Daniela Forte

With billions of images shared daily, consumers now have more opportunities to share and discover awesome products and useful content. See how you can provide more visual content for your consumers.

Don’t Be That Retailer on Cyber Monday  Nov 04, 2015 5:19 PM By Meera Murthy

For ecommerce marketers, preparing for the holidays is old hat. But, with November upon us and the unofficial start of the holiday season behind us, it’s time for some straight talk about Cyber Monday.

3 Ways Black Friday and Christmas Promotions Benefit from an Online Marketplace  Nov 03, 2015 3:52 PM By Adrien Nussenbaum

There is no reason why an online marketplace cannot be an integral part of Black Friday and Christmas promotions, nor indeed promotions at other times of the year. Here is how to best go about it.

5 Holiday Sales Tips to Make Your Season Bright  Nov 02, 2015 12:03 PM By Kevin Cundiff

The Holidays: the most wonderful time of year…especially for retailers. See Deloitte’s projections for holiday sales and what it could mean for your business.

SMS Engagement Can Amplify Mobile Results For Merchants  Nov 01, 2015 6:09 PM By Brian Heikes

By using SMS in a multichannel approach, brands couple the acceptance of SMS with app data on user behavior to deliver relevant reengagement messaging. Through the inclusion of SMS into their mobile app strategy, retail brands will enjoy additional consumer engagement, increased usage and higher sales and profits.

Week In Review: REI Says No to Black Friday  Oct 30, 2015 2:23 PM By MCM Staff

Instead of shopping on Black Friday, outdoor clothing and equipment retailer REI wants its customers to #OptOutside. Won’t REI lose a lot of money? Probably not, and here’s why. Also, here’s a look at the news, commentary and events that shaped the direct-to-customer world last week.

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