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Marketing ARCHIVE

Week in Review: Jet Cleared for Takeoff, Crowds Ecommerce Skies  Jul 24, 2015 4:50 PM By MCM Staff

After a few months of beta testing, Jet has been cleared for takeoff. And the ecommerce skies have got a little more crowded. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.

How App Commerce Is Evolving  Jul 23, 2015 10:52 AM By Daniela Forte

Mobile apps are evolving in a big way. In the U.S. 50% of the top retailers offer a transactional app, while U.K. only 18% of the top retailers offer a tranactional app. See how apps are evolving in commerce.

Limited Too Brand Making a Comeback  Jul 22, 2015 2:19 PM By MCM Staff

Bluestar Alliance LLC, a brand management company, announced it has acquired the Limited Too brand trademarks. See what this will mean for the brand.

Facebook the Top Acquisition Platform for Retailers  Jul 22, 2015 11:24 AM By MCM Staff

Twenty-five percent of retailers say Facebook is the top acquisition platform. See how other channels ranked when it comes to selling to the customer.

Gap Teams Up with Birchbox  Jul 21, 2015 1:09 PM By Daniela Forte

Gap is teaming up with Birchbox, the online beauty subscription delivery service by incorporating Birchbox counters in several Gap stores in major cities throughout the U.S. See what this will mean for both brands.

How Consumers are Shopping for Back-to-School  Jul 21, 2015 10:17 AM By Daniela Forte

Back-to-school is practically here and shoppers are gearing up for the best deals and places to shop for school supplies. This infographic offers retailers an inside look at what to expect this back-to-school season.

It’s Not Too Early to Start Planning for the Holidays  Jul 21, 2015 10:00 AM By Jim Davidson

As you begin to plan for the holiday season, be sure to look for ways to strengthen the foundation of your commerce marketing. Here are several tips that will make the holidays brighter for your business.

Jet.com is Ready for Takeoff  Jul 20, 2015 1:27 PM By MCM Staff

Jet.com is set to launch taking on ecommerce giants like Amazon and Walmart. See what the company has planned with its launch this week.

The Importance of the Empowered Employee to the Future of Retail  Jul 16, 2015 11:42 AM By David Trice

So what can retailers do in order to empower their employees to not only handle this highly evolved customer, but embrace them, build trust and nurture a long-term relationship? See the best practices to implement the best retail environment.

5 Problems Chopping Your Conversion Numbers  Jul 16, 2015 10:40 AM By Daniela Forte

More than 80% of abandoning visitors never return to the website, so what is killing those conversions? This infographic by Formstack will show what five problems are chopping your conversions.






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