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Marketing ARCHIVE

GENCO Marketplace Launches Redesigned Website  Nov 15, 2014 8:58 PM By MCM Staff

GENCO Marketplace, America’s largest wholesaler of retailer returns, has made major improvements to GENCOMarketplace.com, its flagship B2B website. Here’s a look at the enhancements.

11 Steps to a Successful B2B Email Marketing Campaign  Nov 14, 2014 1:42 PM By Tim Parry

Balancing the logistics and creativity required for effective B2B email marketing is both a science and an art. In this video, you’ll discover proven strategies for running successful B2B lead-generation campaigns.

11 Main Unveils Mobile Shopping App  Nov 14, 2014 12:00 PM By Tim Parry

Alibaba-owned ecommerce marketplace 11 Main has unveiled its new mobile shopping applications for iPhone, iPod touch and Android, and added that an iPad version coming later this year. Here’s how 11 Main says its apps will provide a better mobile user experience.

The 12 Search and Social Marketing Tips of Christmas  Nov 13, 2014 4:53 PM By Tim Parry

As another year is coming to a close, marketers are approaching the peak shopping season, bringing abundant opportunity to engage audiences with high intent. Kenshoo has put together “The 12 Tips of Christmas” to guide your sleigh this season and produce optimal results across your search and social marketing campaigns.

6 Critical Digital and Social Media Trends Driving Holiday Sales  Nov 12, 2014 1:15 PM By Anees Merchant

Here are six ways to examine the needs and behaviors of your target audiences and consider incorporating these tactics into your holiday strategy to help convert more followers into customers.

Top 5 Holiday Shopping Trend Predictions  Nov 12, 2014 11:12 AM By Adam Forrest

It’s the time of the year when retailers start running the holiday programs that has been in the works for months. Here are the top five trend predictions for the holiday shopping season.

Tonzof Launches First Online Retail Marketplace  Nov 12, 2014 10:46 AM By Daniela Forte

Tonzof Inc., launched its official website and marketplace, Tonzof.com. See what plans the company has in place moving forward.

Alibaba Reports Singles Day Sales Up 62% to $9.3B  Nov 11, 2014 2:03 PM By Mike O'Brien

While Chinese ecommerce giant Alibaba reported that Singles Day 2014 – 11.11 – the world’s largest shopping day, brought in more than $9.3 billion in sales, up 62% from 2013, the global phenomenon has yet to make a significant impact in the U.S.

Alex and Ani Sees Significant Lift in Email Revenue  Nov 05, 2014 4:40 PM By Daniela Forte

Jewelry and accessories retailer Alex and Ani saw a 73% lift in monthly email revenue and 36% lift in monthly revenue through using abandoned cart emails.

Walmart Offers Free Shipping on Top 100 Items through Dec. 20  Nov 03, 2014 3:06 PM By Mike O'Brien

In its never-ending ecommerce battle with rival Amazon, Walmart announced the availability of free shipping on its top 100 gifts, as selected by its buyers, through Dec. 20.






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