MULTICHANNEL MERCHANT » MARKETING
As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results. Online retailers should pay most attention to the key principles that have withstood the test of time.
At Growing Global, Greig Holbrook of OBAN Multilingual, will take a granular look at international search and conversion behavior market by market.
Mark Vandegrift, director of business management for Channel Advisor, will talk about Amazon, eBay and Newegg and others based in other countries – Tmall, TradeMe, Mercado Libre during his session on July 15 at Multichannel Merchant’s Growing Global conference in Long Beach, CA.
A recent study by Forrester Consulting commissioned by Conversocial, identified three stages of social customer service maturity.
Online retailers are actively pursuing the promise of m-commerce as more of the web continues to “go mobile.” The difficulty is satisfying the needs of mobile users. Instart Logic reveals in this infographic three sizable gaps between what etailers know works, and what they’re actually doing.
Sigma was trying to figure out how to appropriately educate consumers about its products while enhancing its brand’s credibility in an industry where visibly similar products can be different in functionality and product differentiation is a challenge.
Retailers and retail experts contacted by Multichannel Merchant were mixed in terms of the impact of the new Amazon Fire phone.
When Victor Castro joined Zachys Wine & Liquor in October as its Director of Ecommerce, he knew an improved user experience would be atop his priority list. In this video, Castro explains the steps Zachys and SLI Systems took to quickly improve its site search.
Big data doesn’t benefit you if you can’t analyze it! Untapped data is like a gold mine – it can make you rich, but first you have to sift through the dirt. These are the 5 most impactful data points you need to examine now.
It has become imperative for executives at every level to understand the significance of tablets and how they influence the purchasing cycle and overall consumer engagement.