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MULTICHANNEL MERCHANT » MARKETING
The holiday shopping season saw strong online and mobile sales with online sales up 13.9% year-over-year. See what other key metrics made an impact on the 2014 holiday season.
Are you getting ready to help shoppers shop for Valentine’s Day? Shoppers have shifted already from gifts for under the tree to finding the perfect romantic gift for that special someone.
Sellers on Amazon from more than 100 countries around the world fulfilled orders to customers in 185 countries using the Fulfillment By Amazon service.
Many merchants think that SEO strategies are no longer effective, are expensive, and are not worth the effort. But nearly 90% of consumers use search engines for purchase decisions. How do you improve your visibility? Here are five strategies every merchant should deploy.
According to most estimates, industry wide roughly 7 of 10 ecommerce shoppers abandon their carts prior to completing a transaction for reasons ranging from purchase friction. So how then can merchants get customers to take a second look?
2014 was the year of big data and omnichannel, but digital marketers will need to move beyond these over-hyped trends and embrace change to stay on top in 2015. Here are five predictions that I think will shape email marketing over the next year.
The idea of Free Shipping Day used to be a bigger deal. Now it’s more the exception than special. Amazon has trained people that they’re going to get not just free shipping, but fast free shipping, all the time. And that’s why Free Shipping Day has become a thing of the past.
Marketers, I’ve got news for you: Consumers are on to us. If it wasn’t bad enough that they’re constantly pulled in opposing directions – moving from device to device and channel to channel with essentially unlimited buying options – they’re now learning to beat us at our own games. brands need to get in the game or risk getting played. Here are five tips to get started.
Each week as my colleagues and I decide on a subject line for our newsletters, we come across at least one if not two Amazon-related articles.
Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.
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