Marketing ARCHIVE

How to Master the Art of Social Commerce  Mar 17, 2014 6:51 PM By Nissim Lehyani

One potential solution to the ecommerce overcrowding problem is for companies to focus their attention on the internet’s equivalent of word-of-mouth advertising – social media.

Will Marketplaces Devour Ecommerce?  Mar 17, 2014 6:44 PM By Ellen Shannon

At Catalyst 2014, ChannelAdvisor CEO Scot Wingo was referring to the growing dominance of marketplaces, notably Amazon’s and eBay’s, and the fact that marketplaces are outpacing the growth in general ecommerce websites.

SmartHub Report Finds Delivery Times Nearly Doubled over Cyber Monday  Mar 17, 2014 11:54 AM By MCM Staff

So how did over 230 of the leading merchants fare during the 2013 Cyber Monday? This report analyzed retailers response to shipping and delivery timing, free shipping, promotions, returns and customer service.

Competition, Growth and Customer Experience from the Amazon Perspective  Mar 17, 2014 11:11 AM By Ellen Shannon

Sebastian Gunningham, Senior Vice President, Seller Services, Amazon Services, joined Scot Wingo, CEO of ChannelAdvisor for a “fireside chat” at Channel Advisor’s Catalyst 2014 event.

The Power of Video for Small Business  Mar 16, 2014 8:47 PM By MCM Staff

Leading retailers including Zappos and Old Spice are known for their online videos, but more often than not, brands are missing out on this critical element of their content strategy.

Pinterest Rapidly Becoming a Marketer-Friendly Haven for Product Videos  Mar 16, 2014 8:34 PM By Dr. Melody King

Will we soon see the day when marketers get more excited about placing their product videos on Pinterest than on Facebook?

Amazon Pushes Prime Price to $99  Mar 13, 2014 4:36 PM By Tim Parry

After about six weeks of speculation, Amazon has announced it will raise the annual membership fee for Prime to $99. So, what will the price increase mean for its competitors?

New Zealand a Hot Market for U.S.-based Retailers  Mar 12, 2014 5:16 PM By Daniela Forte

Jon MacDonald, CEO of New Zealand marketplace, Trade Me, is urging U.S. retailers to consider the move into cross-border trade in New Zealand, a move he says is the perfect test market, according to a press release.

ChannelAdvisor Launches New Digital Marketing Solution  Mar 12, 2014 8:32 AM By MCM Staff

ChannelAdvisor announced the launch of its new Digital Marketing solution which integrates its feed management and bid management capabilities, including paid search campaigns, Google Product Listing Ads and other advertising channels, from affiliate marketing to social media.

S&S Worldwide Distribution Director Talks Amazon Supply and Winter Weather  Mar 11, 2014 3:02 PM By Tim Parry

S&S Worldwide Director of Distribution Mark Desrosiers talks with Multichannel Merchant about initiatives that most help the company’s operational efficiencies, what global marketplaces he sees as hot economies to sell in, and the effect Amazon Supply has on his business.






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