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Marketing ARCHIVE

Leveraging Big Data Via One-on-One Videos  Nov 18, 2014 9:38 AM By Deirdre Mills

Brands can provide truly personalized customer experiences and achieve their acquisition and retention goals by combining big data with online video, the most engaging digital medium.

Happy Birthday to Me: Gifts in My Inbox  Nov 17, 2014 11:34 AM By Ross Kramer

Having just celebrated a November birthday, I noted some trends that popular merchants are implementing to help subscribers celebrate their birthdays.

How to Use Paid Social Media to Increase Holiday Sales  Nov 16, 2014 8:27 PM By Ellen Jantsch

The holiday shopping season is upon us and many retailers hoping to reach shoppers online will put paid social media at the center of their marketing efforts this season. Here’s how you can create the right message at the right time and yield the right increase in sales.

Online Retailers Lose Sales Through Irrelevant Promotions  Nov 16, 2014 7:31 AM By MCM Staff

As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here’s a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases.

European Engineers Embrace Digi-Key for Online Component Sales  Nov 15, 2014 9:24 PM By Tim Parry

Digi-Key, a full-service provider of electronic components, has announced an enormous spike in web traffic and online orders placed by design engineers in Europe. Here is why engineers in Germany, the UK, France and Italy, among other regions of Europe, are rapidly embracing Digi-Key as their go-to resource for electronic component selection and availability.

GENCO Marketplace Launches Redesigned Website  Nov 15, 2014 8:58 PM By MCM Staff

GENCO Marketplace, America’s largest wholesaler of retailer returns, has made major improvements to GENCOMarketplace.com, its flagship B2B website. Here’s a look at the enhancements.

11 Steps to a Successful B2B Email Marketing Campaign  Nov 14, 2014 1:42 PM By Tim Parry

Balancing the logistics and creativity required for effective B2B email marketing is both a science and an art. In this video, you’ll discover proven strategies for running successful B2B lead-generation campaigns.

11 Main Unveils Mobile Shopping App  Nov 14, 2014 12:00 PM By Tim Parry

Alibaba-owned ecommerce marketplace 11 Main has unveiled its new mobile shopping applications for iPhone, iPod touch and Android, and added that an iPad version coming later this year. Here’s how 11 Main says its apps will provide a better mobile user experience.

The 12 Search and Social Marketing Tips of Christmas  Nov 13, 2014 4:53 PM By Tim Parry

As another year is coming to a close, marketers are approaching the peak shopping season, bringing abundant opportunity to engage audiences with high intent. Kenshoo has put together “The 12 Tips of Christmas” to guide your sleigh this season and produce optimal results across your search and social marketing campaigns.

6 Critical Digital and Social Media Trends Driving Holiday Sales  Nov 12, 2014 1:15 PM By Anees Merchant

Here are six ways to examine the needs and behaviors of your target audiences and consider incorporating these tactics into your holiday strategy to help convert more followers into customers.






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