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Marketing ARCHIVE

Decluttering the marketing channels with personalization  Aug 26, 2014 1:35 PM By Grant Halloran

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point.

Catalogs Adapt to the New Omnichannel World  Aug 26, 2014 11:04 AM By Daniela Forte

Catalogs are alive and well for retailers in both the business-to-consumer and business-to-business sectors today. While catalogs may no longer be thought of as a selling channel, they are still considered an excellent marketing tool.

Amazon Plans New Online Advertising Program  Aug 25, 2014 3:53 PM By Daniela Forte

Amazon plans to develop its own software that will enable companies to place targeted online ads that tap the power of Amazon’s vast store of buyer data, according to the Wall Street Journal.

Looking at Marketing Performance from the Outside In  Aug 25, 2014 2:43 PM By Janice Smithers

It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.

What’s in your Holiday Toolkit?  Aug 25, 2014 1:48 PM By Ross Kramer

Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?

Pre-Holiday Power-Up: Building Better Subscriber Profiles  Aug 25, 2014 12:15 PM By Jim Davidson

Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.

Jewelry, Apparel Drive July Boost in Online Sales  Aug 25, 2014 11:01 AM By Daniela Forte

Jewelry led the way with online sales up 18%, followed by clothing accessories at 17% and packaged goods at 16%. Books and magazines saw 7% growth in July.

Sleepy’s Sees Revenue Growth after Website Redesign  Aug 20, 2014 9:52 AM By Daniela Forte

Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media.

Creating a 360-Degree View of the Customer  Aug 19, 2014 2:05 PM By Daniela Forte

Creating a single view of the customer is the goal for many retailers, but having their data in multiple places is preventing many of them from making this a reality.

Retailers Say Hello to Next-Generation Personalization  Aug 19, 2014 9:34 AM By Graeme Grant

Personalization in retail has become so established that many retailers have embraced approaches that are good enough.






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