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Marketing ARCHIVE

Victoria’s Secret Cuts Its Catalog – Is It an End of An Era?  Jun 03, 2016 11:54 AM By Daniela Forte

Is it the beginning of the end for print catalogs? Victoria’s Secret recently announced the end of its rather iconic catalog. See why its parent company L Brands made the decision and what it means for the brand.

Anniversaries Aren’t Just for Couples: Build Lifetime Value with Automated Offers  Jun 01, 2016 10:30 AM By Greg Zakowicz

Retailers are constantly looking for simple, automated lifecycle messages that not only contribute to their bottom line, but also re-engage subscribers. The usual suspects – birthday and re-engagement messages – are common. See what ways you can engage customers.

Steve Madden To Discuss the Unified Customer Experience at IRCE  May 31, 2016 5:27 PM By Mike O'Brien

Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.

7 Digital Marketing Trends of 2016  May 31, 2016 3:20 PM By Daniela Forte

The more things change, the more they stay the same. This is certainly the case when it comes to digital marketing trends in 2016 and beyond. See what each of these trends are and how each of them are shaping the retail industry.

The Demise of the Twitter Buy Button  May 31, 2016 1:49 PM By Daniela Forte

With the demise of the Twitter “Buy Button” does it mark the beginning of the end for social shopping? See why Twitter may not have been the best social media platform for shopping.

Elizabeth Arden Launches New Signature Digital Campaign  May 31, 2016 10:16 AM By MCM Staff

Elizabeth Arden launched a new digital campaign that pays homage to its founder, Elizabeth Arden. The campaign, “From the Desk of Liz Arden,” which showcases the brand’s history. See who is making cameo appearances in this new digital campaign and how it will help tell the brand story.

Leveraging Buying Intent Data to Turn Visitors into Customers  May 23, 2016 12:13 PM By MCM Staff

In this MCM webinar, learn how buying intent data from shopper browsing lets you access to prospects that big data companies can’t sell to your competitors.

Best Practices for Purchasing Goods from Cross-Border Ecommerce Marketplaces  May 19, 2016 11:09 AM By MCM Staff

The Customer Service and Trust and Safety teams at DHgate.com, China’s largest B2B marketplace, have released their recommended best practices for buyers purchasing goods from cross-border ecommerce marketplaces, in order to promote a positive importing experience. Here are the steps DHgate.com recommends a buyer takes before making a cross-border purchase.

Natural Language Generation Is Coming to Ecommerce  May 13, 2016 6:57 AM By Adam Long

If you ask an ecommerce professional to list the most important skills in their industry, writing may not be at the top of the list. But well-written copy is essential to the business, both for describing products and reaching out to customers.

5 Tips for Thriving on eBay  May 11, 2016 5:09 PM By MCM Staff

Did you miss Multichannel Merchant’s May 11 webinar, “Selling on eBay: Why, What & How?” If you did, you missed ChannelAdvisor Senior Manager of US Business Development Jayson Humphrey share these 5 tips for thriving on eBay.






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