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Marketing ARCHIVE

The Big (Data) Tension between Marketing and Privacy  Mar 22, 2015 12:35 PM By Siddharth Taparia

Credit card companies can analyze consumer purchases to identify the use of stolen credit cards, but they are able to use the same insights to predict divorces. This article not only explores the tension between accuracy and privacy, but also offers marketers concrete ideas.

Bullpen Car, Stadium Sign, Available via Sotheby’s-eBay Auction  Mar 18, 2015 5:29 PM By Tim Parry

No joke – on April Fool’s Day, you can bid on the New York Mets Bullpen Car, thanks to an online auction partnership between Sotheby’s and eBay. Here’s a look at the partnership, and what other items will be available from more than 13 historic New York estates.

NEMOA Attendees Take Different Sides on Proposed MFA Legislation  Mar 18, 2015 11:54 AM By Daniela Forte

Attendees at NEMOA’s directxchange conference in Boston last week offered their reaction to the Marketplace Fairness Act, see what they had to say.

The Rise of Mobile Apps in 2015  Mar 18, 2015 9:47 AM By Daniela Forte

Mobile apps are on the rise this year as consumers are spending increasingly more time on them than a year ago. Fifty percent of smartphone users have also made a purchase using a smartphone. See what other statistics are revealed in this infographic.

4 Key Findings From the 2014 Video Commerce Benchmarks Report  Mar 17, 2015 10:52 AM By MCM Staff

The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing. Here are the four key findings from the 2014 Video Commerce Benchmarks Report, produced by Invodo.

3 Slices of Pi Day Emails  Mar 15, 2015 10:26 AM By Tim Parry

My Pi Day inbox made Managing Editor Tim Parry sigh, and it made him cry. Tim only received three Pi Day offers from retailers on March 14, 2015 (the biggest Pi Day celebration of the century). Make that 3.14159265359 emails if you throw in the one he got from Uno Pizzeria & Grill. Here’s who talked nerdy to Tim.

Retailers Are Marching Toward the Big Data Analytics Cloud  Mar 14, 2015 6:43 PM By Prat Moghe

Retailers have been sharply criticized for being behind the curve when it comes to consumers’ rapidly changing expectations in the age of smartphones and tablets. But did you know that two in three retailers are already leveraging or plan to leverage the cloud for big data analytics?

Solving the Affiliate Management Gap  Mar 02, 2015 6:14 PM By Robert Glazer

Smaller retailers have been particularly challenged with running a quality affiliate program, an important component of most modern marketing strategies.

Upselling Done Right Boosts Sales and Satisfaction  Mar 02, 2015 5:41 PM By Murtaza “Zeke” Hamdani

Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted — that breeds resent, which erodes loyalty. Following these tips will optimize chances of converting customers, and making sure they feel good about it.

The Mobile First Era  Feb 26, 2015 11:53 AM By Daniela Forte

Today, mobile is growing three times the rate of overall ecommerce with consumers increasingly reaching for their smartphones instead of their computers. See what shopping habits consumers are adopting today.






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