MULTICHANNEL MERCHANT » MARKETING
One potential solution to the ecommerce overcrowding problem is for companies to focus their attention on the internet’s equivalent of word-of-mouth advertising – social media.
At Catalyst 2014, ChannelAdvisor CEO Scot Wingo was referring to the growing dominance of marketplaces, notably Amazon’s and eBay’s, and the fact that marketplaces are outpacing the growth in general ecommerce websites.
So how did over 230 of the leading merchants fare during the 2013 Cyber Monday? This report analyzed retailers response to shipping and delivery timing, free shipping, promotions, returns and customer service.
Sebastian Gunningham, Senior Vice President, Seller Services, Amazon Services, joined Scot Wingo, CEO of ChannelAdvisor for a “fireside chat” at Channel Advisor’s Catalyst 2014 event.
Leading retailers including Zappos and Old Spice are known for their online videos, but more often than not, brands are missing out on this critical element of their content strategy.
Will we soon see the day when marketers get more excited about placing their product videos on Pinterest than on Facebook?
After about six weeks of speculation, Amazon has announced it will raise the annual membership fee for Prime to $99. So, what will the price increase mean for its competitors?
Jon MacDonald, CEO of New Zealand marketplace, Trade Me, is urging U.S. retailers to consider the move into cross-border trade in New Zealand, a move he says is the perfect test market, according to a press release.
ChannelAdvisor announced the launch of its new Digital Marketing solution which integrates its feed management and bid management capabilities, including paid search campaigns, Google Product Listing Ads and other advertising channels, from affiliate marketing to social media.
S&S Worldwide Director of Distribution Mark Desrosiers talks with Multichannel Merchant about initiatives that most help the company’s operational efficiencies, what global marketplaces he sees as hot economies to sell in, and the effect Amazon Supply has on his business.