Marketing ARCHIVE

What Consumers Want This Holiday Season  Sep 16, 2015 2:35 PM By Daniela Forte

The holiday season isn’t too far away and consumers have their own checklist of what they want this holiday season. See what is on their checklist.

10 Creative Ideas to Boost Your Holiday Email Campaigns  Sep 15, 2015 10:58 AM By Miles Williams

The holidays are just around the corner. For retailers, email is a tried and true channel for driving engagement and revenues for holiday campaigns. Here are 10 strategic and creative tips to spark ideas for your own holiday planning.

Week In Review: eBay’s Wish List Doesn’t Include a New Perception  Sep 11, 2015 3:08 PM By MCM Staff

Happy 20th anniversary, eBay! We noticed you didn’t have “New Perception” on your wish list. But boy, would we like to give you one.

ShopSocially Launches Customer Q & A Program to Increase Online User Engagement on Ecommerce Sites by 26%  Sep 10, 2015 10:07 AM By MCM Staff

ShopSocially today announced the launch of the “Customer Q & A” program to drive increased user-engagement and to enhance sales conversion rate. By employing this program, marketers can increase community engagement on their website by as much as 26% and gain deep insights into the customers’ decision making process.

Neiman Marcus Expands Its Snap.Find.Shop Feature  Sep 08, 2015 3:45 PM By Daniela Forte

Neiman Marcus has expanded its “Snap. Find. Shop” feature on its mobile app. See what categories are now included with this feature.

How Instagram Images Enrich the Email Experience  Sep 04, 2015 1:33 PM By Daniela Forte

Social media is an active channel for marketers, in fact, 76% of emails today contain a social media button, while only 14% of emails contain social images. See how marketers can better leverage Instagram images for their brand.

L.L. Bean Ecommerce Pioneer Leon A. Gorman Dies at 80  Sep 04, 2015 11:52 AM By MCM Staff

Leon A. Gorman, who ran L.L. Bean for 30 years and grew it into an outdoor catalog and ecommerce juggernaut, died Thursday at his home in Yarmouth, ME.

Week in Review: Peak Holiday Season Expectations Continue to Rise  Sep 04, 2015 10:30 AM By MCM Staff

The peak holiday season this year is beginning to look a lot like … last year, only more so in terms of customer expectations on faster delivery, flexible options and a mobile-friendly experience, retailers and experts told Multichannel Merchant this week.

Belk Sees Success with Back-to-School Sweepstakes  Sep 03, 2015 9:34 AM By Daniela Forte

Belk was able to up its engagement with returning college students during a recent Back-to-School Fashion Sweepstakes. See how the company used its social and mobile channels for the sweepstakes.

Mobile and Email Drive Purchases for Retailers  Sep 01, 2015 12:02 PM By Daniela Forte

More than a quarter of all email-driven purchases were completed from a mobile device in the second quarter of this year. See what brands are doing to improve their smartphone and email experience.

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