MULTICHANNEL MERCHANT » MARKETING
Last holiday season, online retailers focused on streamlining the shopping experience so consumers could more easily find what they were looking for. So how can retailers build on this momentum? By taking the customer relationship one step further and getting inside the customer’s inner circle of trust as one of their “best friend brands.”
Some retailers have tapped into this new era of omnichannel marketing by collaborating very directly with customers. Using mobile technology combined with in-store experience, they are able to tap into the collective genius of customers. Here are five examples you need to check out.
It can be a struggle for ecommerce marketers to simply start your holiday planning, especially when you are likely more focused on trying to squeeze in one more trip to the beach. The fact is, you need to start your holiday planning now.
An ecommerce presence has given Tacoma Screw a dive into a bigger market than it had. It once had a traditional footprint in the Pacific Northwest, and now it does orders in all 50 states.
Search engine marketing is lauded by 85% of retailers as one of the most effective customer acquisition tactics, according to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study. Here’s a look at what others
While the Chinese ecommerce market is growing wildly, getting goods there can prove tricky, attendees were told at Multichannel Merchant’s Growing Global conference.
The evolution of social media as a sales channel has become the norm, and retailers need to stay in front of their customers by continuously engaging at their level. Here’s how your social media efforts can build brand awareness, facilitate a sense of community and engage shoppers, and result in higher retention and increased sales.
The mobile app market has finally matured, and the result is that successful companies are making the transition from tactical to strategic app marketing. Is it time to be proactive with your mobile ecommerce app development?
When creating an effective sales message, choose one key element your targets are most likely to regard as significant and subordinate the rest. Want that in more proletarian language? Laundry lists are weak selling weapons. Here’s more from Herschell Gordon Lewis on making email subject lines resonate with your customers.
Is it really worth all the cost of adjusting distribution strategy, changing packaging, and monitoring third-party sellers just to maintain price and win the Amazon buy box? If your retail relationships are important, the answer is yes.