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Marketing ARCHIVE

Study: Social Trumps Mobile for Retailers’ 2014 Holidays Spend  Sep 22, 2014 9:09 AM By Mike O'Brien

Retailers are spending more on marketing data capture than mobile heading into the 2014 holidays, based on a survey by Edelman Berland for eBay Enterprise.

How the Cover of Cosmo Helped Me Build Meaningful, Lasting Customer Relationships  Sep 21, 2014 8:32 AM By Charles Benaiah

As much as they’d like to believe otherwise, brands don’t interact with their customers in the way likable people interact with people. So how should a brand act more like a likable person?

The Beauty of Browse Data  Sep 16, 2014 11:55 AM By Ross Kramer

On average, about 97% of the visitors to a retailer’s website leave without making a purchase. Of those, about 70% or so at least leave something in a shopping cart before abandoning, so merchants have the opportunity to remarket to them via email. But what about the others? That’s where browse data comes in.

3 Strategies to Convert More Mobile Traffic  Sep 16, 2014 11:21 AM By Steve Wellen

Smartphones and tablets are the ultimate business tools, the coolest technologies and the biggest distractions any of us have ever seen.

5 Ways Retailers can Add Value to their Customers  Sep 16, 2014 11:00 AM By George Chang

Since the beginning of the global recession, retailers have increasingly relied on discounting to drive sales and encourage money-conscious shoppers to browse and make purchases in-store and online

Adyen Enables Alipay Mobile Payments for Evernote  Sep 15, 2014 3:52 PM By Daniela Forte

Adyen, a global payment solutions provider, announced it is partnering with Evernote to launch Alipay’s new mobile optimized checkout for Evernote’s user base in China, according to a press release.

Experience the Power of a Bookbook  Sep 14, 2014 9:34 AM By Tim Parry

Cute and timely video produced by IKEA, and resurfaced the same week of Apple’s latest technology splash. The narrator discusses the benefits of IKEA’s new “Bookbook,” and its high-res images, expandable “screen size,” etc.

Why Millennials Aren’t Loyal to Your Retail Brand  Sep 11, 2014 1:53 PM By Jonathan Levitt

Some Fortune 500 companies are waking up to discover that millennials no longer care for their products. And unfortunately, some companies have also misdiagnosed why they are alienating this demographic.

Is RadioShack Going Out of Business?  Sep 10, 2014 4:29 PM By Daniela Forte

Electronics retailer Radio Shack could file for bankruptcy soon after its shares lost nearly a third of its value, brokerage Wedbush Securities reported Tuesday, according to Reuters.

USPS Helps AmazonFresh Deliver the Groceries  Sep 09, 2014 11:24 AM By Mike O'Brien

Deeping their existing relationship, the U.S. Postal Service last month started a two-month test run of delivering groceries for AmazonFresh in San Francisco.






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