Marketing ARCHIVE

Sigma Incorporates Video for Product Differentiation  Jun 26, 2014 4:07 PM By Daniela Forte

Sigma was trying to figure out how to appropriately educate consumers about its products while enhancing its brand’s credibility in an industry where visibly similar products can be different in functionality and product differentiation is a challenge.

Retailers Mixed on Impact of Amazon Fire Phone  Jun 26, 2014 2:00 PM By Mike O'Brien

Retailers and retail experts contacted by Multichannel Merchant were mixed in terms of the impact of the new Amazon Fire phone.

How Zachys Improved its Site Search  Jun 25, 2014 2:00 PM By Tim Parry

When Victor Castro joined Zachys Wine & Liquor in October as its Director of Ecommerce, he knew an improved user experience would be atop his priority list. In this video, Castro explains the steps Zachys and SLI Systems took to quickly improve its site search.

Big Data for Smaller Retail: The Most Impactful Data Points  Jun 25, 2014 12:28 PM By JP Chauvet

Big data doesn’t benefit you if you can’t analyze it! Untapped data is like a gold mine – it can make you rich, but first you have to sift through the dirt. These are the 5 most impactful data points you need to examine now.

How Tablets Drive Consumer Engagement  Jun 24, 2014 3:58 PM By Daniela Forte

It has become imperative for executives at every level to understand the significance of tablets and how they influence the purchasing cycle and overall consumer engagement.

The Movers and Shakers of Mobile in Retail  Jun 23, 2014 12:05 PM By Daniela Forte

Adhering to consumer expectation, retailers are making mobile a “key initiative” in 2014, according to an infographic by Shop.org. Major companies like Walmart, Amazon, Rue La La are all making mobile part of the shopping experience.

Jimmy Jazz Sees Successful Ecommerce Growth  Jun 20, 2014 1:41 PM By Daniela Forte

Since it began working with NetSuite, Jimmy Jazz has averaged 87% annual ecommerce growth over the past four years.

Personalization is the Key to Increasing Customer Loyalty  Jun 18, 2014 7:14 PM By MCM Staff

A personalized ecommerce experience has become just as important to consumers as price. And retailers need to get on board with that message.. In this Executive Summary from Multichannel Merchant, you will learn: Why 3 out of 4 online shoppers make additional purchases when presented with recommended product pages What steps skincare retailer Kiehl’s took […]

Cooking.com Increases Sales on Marketplaces by 254%  Jun 18, 2014 1:36 PM By Daniela Forte

Cooking.com said it has increased its sales on marketplaces and been able to access more shoppers and channels of demand to grow its revenue.

Exclusive Pinterest Campaign Proves Successful for Neiman Marcus  Jun 16, 2014 11:39 AM By Daniela Forte

Neiman Marcus recently saw its Pinterest account increase by more than 3,000 followers and web engagement increase by 32% after it launched an exclusive product interest campaign.






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