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Marketing ARCHIVE

Hanesbrands’ Sales Slip, Profits Dive  Feb 02, 2007 1:39 AM By MCM staff

Winston Salem, NC-based Hanesbrands, which began operating as a publicly traded company on Sept. 5, 2006, reported financial results for its first quarter and six-month transition period ended Dec. 30, 2006.

Sizing up SaaS  Feb 01, 2007 10:30 PM By Jeff Morris

Software as a service, or SaaS, is arguably the most talked-about trend in IT. Bill McNee, CEO of Westport, CT-based research firm Saugatuck Technology,

Golden Gate subsidiary to buy Blair Corp.  Feb 01, 2007 10:30 PM By MCM staff

On Jan. 23, four days after making a preliminary offer to buy the remaining shares of Blair Corp. that it didn’t already own, Appleseed’s Topco, a portfolio

Postal Service releases rate case updates  Feb 01, 2007 10:30 PM By Jim Tierney

The U.S. Postal Service in January released revisions to its proposed mailing standards as part of the pending rate case, which if approved will be implemented

L.L. Bean leaning toward Canada  Feb 01, 2007 10:30 PM By Tim Parry

In continuing its international expansion plans, L.L. Bean has its sights set north of the border. Zane Shatzer, general manager of international new

RESOURCE GUIDE: POS software  Feb 01, 2007 10:30 PM By MCM staff

Historically point-of-sale (POS) systems didn’t do much more than record customers’ purchases and calculate change. Today’s systems, however, can administer

Revving up finally  Feb 01, 2007 10:30 PM By Sherry Chiger

Catalog Tracker’s mailbox was chock full of consumer books in November. All told, the service of Greenwich, CT-based list services firm Direct Media logged

A new look at the org chart  Feb 01, 2007 10:30 PM By Liz Kislik

Remember when the big debate was whether an Internet-based business could be housed inside a traditional catalog business or division, whether it had

The first five commandments of database content management  Feb 01, 2007 10:30 PM By Jim Wheaton

Welcome to a new quarterly column by Jim Wheaton, cofounder/principal of Wheaton Group, a Chicago-based data management, data mining, and decision sciences

Adding a persona touch  Feb 01, 2007 10:30 PM By Tim Parry

Ask anyone at women’s apparel cataloger/retailer Appleseed’s to describe Kate, and they will tell you that Kate is a baby boomer, a mother maybe even






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