Marketing ARCHIVE

Show Me The Data: Keeping a Family Business Objective  Dec 04, 2006 10:31 PM By Bill Singleton

The experience I have had in meeting and working with several small- to medium-sized family run companies this year makes me question how objective they can be about their businesses.

A peek under the covers  Dec 01, 2006 10:30 PM By Herschell Gordon Lewis

Have you noticed a peculiar mini-movement among some catalogs: a cover illustration totally unrelated to what’s for sale inside? Hmmm. Trying to analyze

Double the deals  Dec 01, 2006 10:30 PM By Jim Tierney

Sixteen mergers and acquisitions took place during the third quarter, double the number of transactions that occurred during the third quarter of last

FORWARD MARCH  Dec 01, 2006 10:30 PM By MCM staff

The end of the year is often a time for reflection. But rather than rehash the past, we decided to reflect on the future. Executives from a quartet of

Growth spurt for kids’ market  Dec 01, 2006 10:30 PM By Sherry Chiger

The baby boomers are all grown up, but that’s not stopping them and their offspring from buying children’s merchandise via mail. According to New York-based

Waiting with an open mailbox  Dec 01, 2006 10:30 PM By Sherry Chiger

Surveys and studies consistently show that print catalogs are one of the most effective ways of driving Web sales. But judging from the Catalog Tracker

Critical issues and trends  Dec 01, 2006 10:30 PM By Sherry Chiger

At first glance, the financial picture for the respondents to Multichannel Merchant’s Benchmark Survey on Critical Issues and Trends looks rosy. Seventy-one

R.R. Donnelley’s DOMINATION  Dec 01, 2006 10:30 PM By Jim Tierney

The Oct. 31 announcement that printer R.R. Donnelley & Sons had agreed to acquire competitor Banta Corp. had some industry watchers unsure whether to

Insert Media: Not Just an Alternative  Dec 01, 2006 10:30 PM By Tim Parry

It wasn’t too long ago that insert media were viewed as the red-headed stepsister of prospecting tools. Most catalogers considered package inserts and

Smith & Hawken’s retail renaissance  Dec 01, 2006 10:30 PM By Jim Tierney

Outdoor sporting goods merchants Bass Pro Shops and Cabela’s aren’t the only marketers creating destination superstores. Smith & Hawken, a cataloger/retailer

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