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Marketing ARCHIVE

Understanding the Real Value of a Prospecting List  Oct 16, 2006 9:14 PM By Michelle Farabaugh

Prospecting results are traditionally reviewed based on the total performance of sales per book for each list, and subsequent mailing decisions are based on these results. In actuality, you should conduct further analysis to determine the true strength of each particular list and whether it makes sense to rent that list going forward.

How Long Should You Keep Contacts in Your Database?  Oct 16, 2006 9:06 PM By MCM staff

I’ve found that companies often remove people from their databases far too soon–especially considering the potential lifetime value of the prospect and his company.

Spruce Up Your Holiday Mailings  Oct 16, 2006 9:02 PM By Mike Yapuncich

The large volume of mail processed by the U.S. Postal Service between Thanksgiving and Christmas can provide challenges to both catalogers and mail carriers. In anticipation of the holiday rush, you should allow ample time to employ sophisticated list cleansing strategies so that you can be sure your mailings reach all of your customers and prospects.

Live from DMA06: B-to-B, B-to-C Require Different E-mail Creative  Oct 16, 2006 7:11 PM By Ken Magill

(Direct) San Francisco–Business-to-consumer and business-to-business e-mail campaigns require vastly different creative tactics to drive the highest response, according to a study released yesterday by e-mail service provider Silverpop

New Feature! Industry Insight  Oct 14, 2006 2:21 AM By MCM staff

This month we introduce Industry Insight, courtesy of NextAction, a Westminster, CO-based database marketing services provider. Each month NextAction will share sales and channel data compiled from more than 1,100 multichannel merchants

ShoeMall Launches Print Catalog  Oct 12, 2006 8:09 PM By Richard H. Levey

(Direct) Footwear merchant ShoeMall has not only launched a print catalog, but it is also revitalizing its e-commerce site.

2Q Sales Up, Income Down at Transcat  Oct 12, 2006 1:27 AM By MCM staff

Second-quarter sales at Rochester, NY-based Transcat, a manufacturer/marketer of test, measurement, and calibration instruments, rose 5%

Eddie Bauer Trading on Nasdaq  Oct 11, 2006 11:32 PM By MCM staff

Cataloger/retailer Eddie Bauer Holdings will begin trading on the Nasdaq Global Market on Oct. 12

Timberland to Launch Catalog in November  Oct 11, 2006 9:40 PM By Heather Retzlaff

After years of selling its footwear and apparel to retailers and in its own stores and Website, Timberland is launching a print catalog.

Oxfam America Debuts Online Catalog  Oct 11, 2006 8:47 PM By Tim Parry

Looking to buy someone a cow this holiday season? How about a camel? These are just two of the gifts that can be bought through Boston-based international relief organization Oxfam America’s online catalog






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