MULTICHANNEL MERCHANT » MARKETING
So what exactly do new employees need to learn about the call center? We asked agents and supervisors alike what the missing pieces were and below is their
With fall and holiday planning well under way, how do mailers get more out of the cooperative database, increase response rates, and find new sources of prospecting names? Here are several advanced tactics:
Successful multichannel integration begins with operations. Customers receiving promotions encouraging them to cross channels expect universal service. In other words, if they can buy unconditionally from the catalog, Internet, and/or store, they should be able to return, exchange, and resolve any issue at any channel.
Chicago–In the end, product will be your biggest differentiator. That was the thrust of the opening segment of
Chicago–Consumer catalogers have embraced co-operative databases for years. Business-to-business marketers are finally following suit.
Chicago–In a survey conducted by Atlanta-based e-mail services provider Silverpop, e-mail marketers ranked online marketing/search; offline advertising/direct marketing; trade shows; and cross-promotions as the four most successful methods of growing their e-mail lists
What does the future hold for you? Get ready for extreme marketing, according to the participants in yesterday