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Marketing ARCHIVE

Making the Mobile Optimization Call  Feb 17, 2007 3:33 AM By Brian Quinton

No one can be sure that Apple’s rollout of the iPhone this June will make 2007 the watershed year for the mobile Internet and thus for mobile search.

Live from eTail: Picking, Choosing, and Prioritizing  Feb 16, 2007 5:47 AM By Heather Retzlaff

Palm Desert, CA

Live from eTail 2007: Chasing the Long Tail  Feb 15, 2007 7:03 PM By Heather Retzlaff

Palm Desert, CA

Live from eTail: Integration Is Blockbuster Concept  Feb 15, 2007 7:01 PM By Melissa Dowling

Palm Desert, CA–You’d have to be living on Mars not to know that Netflix has been gobbling market share of the movie rental business. So what do you do if you’re competitor Blockbuster Online?

Live from Catalog on the Road: Be Hesitant in 2007  Feb 14, 2007 4:12 AM By Tim Parry

Cambridge, MA–During his 30 years in the list industry, Millard Group president Ben Perez has approached the catalog market with a glass-half-full attitude.

Live from Catalog on the Road: The Good, the Bad, and the Oversize Tops  Feb 14, 2007 4:10 AM By Tim Parry

Cambridge, MA–Apparel cataloger/retailer Urban Outfitters went with the trends last year: It replaced the flared bottoms and tight tops it had been offering young women with

Financial Reports: Harry and David, School Specialty, Blue Nile  Feb 14, 2007 3:50 AM By MCM staff

Cataloger/retailer Harry and David Holdings posts strong quarterly growth, while online jeweler Blue Nile celebrates a successful year. Multititle mailer School Specialty, meanwhile, cuts its quarterly loss

Home Depot Mulls Alternatives for HD Supply  Feb 13, 2007 3:52 AM By MCM staff

Atlanta-based Home Depot is evaluating strategic alternatives for its HD Supply business, including a possible sale, spin-off, or initial public offering.

Movies Unlimited Cobrands Catalog with Cable Network  Feb 13, 2007 3:49 AM By Jim Tierney

DVD and video merchant Movies Unlimited and cable channel Turner Classic Movies (TCM) have teamed up for a cobranded catalog.

Five Steps to an Optimized Customer Experience—and a Stronger Brand  Feb 12, 2007 8:34 PM By Scott Glatstein

Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel. Each of these contacts or touchpoints molds the customer






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