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Marketing ARCHIVE

Five Steps to an Optimized Customer Experience—and a Stronger Brand  Feb 12, 2007 8:34 PM By Scott Glatstein

Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel. Each of these contacts or touchpoints molds the customer

5 Steps to Ensure List Income Success for 2007  Feb 10, 2007 2:21 AM By Chris Montana

List income projections are in place and your list sales vendor has their marching orders, but how prepared are they to achieve your goals? In this competitive marketplace, strategic planning is essential to meet and exceed your revenue goals. List owners and managers are partnering for success by developing strategies and processes that minimize risk, maximize opportunities, and limit the surprises at the end of the year.

Unlocking the Secrets of Co-Reg  Feb 10, 2007 2:18 AM By David Rosen

. Media technology companies reinvented co-reg. What was a pretty informal way for like companies to partner with each other became a huge and mostly misunderstood channel for acquiring massive quantities of leads.

How to Better Segment by Recency  Feb 10, 2007 2:14 AM By Jude Hoffner

Want to know a better way to segment by recency that makes your life easier? Most circulation professionals know how important segmenting by recency is, but in our estimation, most are not executing this segmentation in the best way possible.

Four Ways to Improve Marketing ROI Through E-mail  Feb 10, 2007 2:08 AM By John Rizzi

Have you made your New Year

Eddie Bauer Acquisition Voted Down  Feb 09, 2007 4:09 AM By MCM staff

Cataloger/retailer Eddie Bauer isn

January Sales Roundup  Feb 09, 2007 4:04 AM By MCM staff

January brought a mixed bag of financial results for the publicly traded companies tracked by MULTICHANNEL MERCHANT.

New Chairman, Initiatives for J.C. Whitney Parent  Feb 08, 2007 2:44 AM By Jim Tierney

Automotive Specialty Accessories and Parts (ASAP), the parent company of catalogers J.C. Whitney & Co. and Stylin

Venus Swimwear to Expand Retail Efforts  Feb 08, 2007 2:23 AM By MCM staff

Golden Gate Capital is wasting little time in its plans to expand recently acquired cataloger Venus Swimwear.

Brady Corp. Acquires Clement Communications  Feb 07, 2007 3:29 AM By Jim Tierney

Officials at Brady Corp., a Milwaukee-based manufacturer/marketer of industrial signage, security, and safety products, believe they have found a perfect complement in the company






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