Marketing ARCHIVE

From partner to rival  Jul 01, 2006 9:30 PM By MCM staff

Toy manufacturer Hasbro sees the Internet in much the same way many business-to-consumer catalogers regarded it a decade ago: as a new sales opportunity.

Gender bender: mixed-apparel buyers show slip  Jul 01, 2006 9:30 PM By Sherry Chiger

With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs those selling clothes

MATCH GAME the packaging version  Jul 01, 2006 9:30 PM By Bennett Voyles

Matching a product with a box should be a simple task. After all, people have been sending things in corrugated cardboard for 116 years, and the entire

Benchmark: lists and circulation  Jul 01, 2006 9:30 PM By Sherry Chiger

There’s been a fair amount of tumult within the list industry recently. But neither consolidation among providers

E-mail Marketing Myth #4: E-mail Requires Innovation Independence  Jul 01, 2006 2:56 AM By Michael Della Penna

For many years e-mail marketers were an organization

Targeting Your B-to-B Lead-Generation Efforts  Jun 30, 2006 9:01 PM By MCM staff

When searching for prospects to buy your products or services, you want to find companies that have a problem for which you have the solution.

Is Gmail Feeding Your Customers to the Competition?  Jun 28, 2006 3:21 AM By Ken Magill

An as-yet little-noticed aspect of Google

Building a Holistic Customer View  Jun 26, 2006 8:34 PM By Marc Fanelli

One of the most difficult yet fundamental steps in creating a customer-centric retail-marketing model is building a holistic view of the customer. This requires identifying and linking all internal sources of customer data to be able to identify each customer as an individual, regardless of where that information resides. Not only is this process an important foundation in driving multichannel strategies, but it is also the basis for creating and delivering a consistent view of the brand to the customer.

What Should You Lose to Acquire a Customer?  Jun 26, 2006 8:30 PM By Tony Cox

Almost every cataloger loses money acquiring customers, and makes money mailing to customers. So it

Marketers Losing Interest in AOL Addresses  Jun 22, 2006 12:30 AM By Ken Magill

If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses,






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