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MULTICHANNEL MERCHANT » MARKETING
MarketingOct 23, 2006 10:33 PM By Jim Coogan
Mailers often struggle with calculating how frequently they can profitably mail their buyer file and what frequency optimizes profitability. The following calculation is based on comparing two mailing frequencies.
MarketingOct 23, 2006 10:20 PM By Marc Fanelli
According to some industry estimates, in three years, nearly half of all catalog sales will be made using your website. This isn
MarketingOct 23, 2006 10:17 PM By MCM staff
Business buyers are embracing the Web, according to a survey by Abacus. The company’s 2006 Business-to-Business Industry Insights Report found that 40% of b-to-b sales occurred via the Web in 2005, up from 34.5% in 2004, a 16% increase year over year.
MarketingOct 19, 2006 8:44 PM By MCM staff
‘Tis the season for promoting good will toward others. That’s why companies use the holidays to connect with customers, prospects, and employees, typically through greeting cards. But you have to be careful when selecting your holiday card, or the greeting that was supposed to strengthen a relationship could end up offending a key customer. During […]
MarketingOct 19, 2006 8:35 PM By MCM staff
Holiday promotions this year are expected to shift from price-based offers to relationship marketing initiatives, according to a report released in August by Portland, OR-based online solutions provider WebTrends.
MarketingOct 19, 2006 1:04 AM By Heather Retzlaff
MarketingOct 19, 2006 12:54 AM By MCM staff
Vernon Hills, IL-based computer reseller CDW registered a solid third quarter.
MarketingOct 18, 2006 7:04 PM By Heather Retzlaff
MarketingOct 18, 2006 6:44 PM By Larry Riggs
(Direct) San Francisco–The nation’s institutions–schools, hospitals, city and county governments, libraries, religious institutions–represent a $4.1 trillion annual market, are largely resistant to recessions, and very often are predictable, steady buyers
MarketingOct 18, 2006 3:01 AM By Jim Tierney
Listening to your customer base is a tried-and-tested method that usually leads companies to better results. For Lands