MULTICHANNEL MERCHANT » MARKETING
MarketingFeb 14, 2007 4:12 AM By Tim Parry
Cambridge, MA–During his 30 years in the list industry, Millard Group president Ben Perez has approached the catalog market with a glass-half-full attitude.
MarketingFeb 14, 2007 4:10 AM By Tim Parry
Cambridge, MA–Apparel cataloger/retailer Urban Outfitters went with the trends last year: It replaced the flared bottoms and tight tops it had been offering young women with
MarketingFeb 14, 2007 3:50 AM By MCM staff
Cataloger/retailer Harry and David Holdings posts strong quarterly growth, while online jeweler Blue Nile celebrates a successful year. Multititle mailer School Specialty, meanwhile, cuts its quarterly loss
MarketingFeb 13, 2007 3:52 AM By MCM staff
Atlanta-based Home Depot is evaluating strategic alternatives for its HD Supply business, including a possible sale, spin-off, or initial public offering.
MarketingFeb 13, 2007 3:49 AM By Jim Tierney
DVD and video merchant Movies Unlimited and cable channel Turner Classic Movies (TCM) have teamed up for a cobranded catalog.
MarketingFeb 12, 2007 8:34 PM By Scott Glatstein
Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel. Each of these contacts or touchpoints molds the customer
MarketingFeb 10, 2007 2:21 AM By Chris Montana
List income projections are in place and your list sales vendor has their marching orders, but how prepared are they to achieve your goals? In this competitive marketplace, strategic planning is essential to meet and exceed your revenue goals. List owners and managers are partnering for success by developing strategies and processes that minimize risk, maximize opportunities, and limit the surprises at the end of the year.
MarketingFeb 10, 2007 2:18 AM By David Rosen
. Media technology companies reinvented co-reg. What was a pretty informal way for like companies to partner with each other became a huge and mostly misunderstood channel for acquiring massive quantities of leads.
MarketingFeb 10, 2007 2:14 AM By Jude Hoffner
Want to know a better way to segment by recency that makes your life easier? Most circulation professionals know how important segmenting by recency is, but in our estimation, most are not executing this segmentation in the best way possible.
MarketingFeb 10, 2007 2:08 AM By John Rizzi
Have you made your New Year