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Marketing ARCHIVE

B-to-B Direct Mail: Don’t Get Lost in the Details  Aug 14, 2006 9:00 PM By MCM staff

It seems that we business-to-business marketers too often get caught up in the details of direct marketing rather than concentrating on the things that are most important: the list, the offer, and the results.

ERP As a Personalization Tool  Aug 14, 2006 8:49 PM By Holly Haines

Enterprise resource planning (ERP) systems specifically geared for multichannel merchants can help you deliver a personalized experience to your customers.

The Software Corner  Aug 09, 2006 8:22 PM By Ernie Schell

The Software Corner is a periodic feature of the O+F Advisor and is a round-up of the new and noteworthy from software industry guru Ernie Schell.

Custom Prospect Databases – Changing the Face of How Names are Rented  Aug 07, 2006 8:57 PM By Caryn L. Gray

In the first installment of our four-part series, we discussed the evolution of prospecting solutions

Clean Up Your B-to-B Sales and Marketing Database  Aug 07, 2006 8:51 PM By MCM staff

It can be a big waste of money and time to market to someone who isn’t there to receive your message. It can also be costly to keep mailing or calling contacts who are not interested in what you have to offer. So it’s important to keep your database clean. Here’s a few suggestions on how to do it.

Reasons to Rely On Your Daily Sales Flash  Aug 07, 2006 8:43 PM By Jim Coogan

The daily sales flash provides the most actionable, statistically significant data to circulation managers and top management. It tells how the catalog business

Top cats  Aug 01, 2006 9:30 PM By Sherry Chiger

Wall Street pundits used to say, As General Motors goes, so goes the nation. Given GM’s fortunes of late, it’s a good thing the financial experts no longer

A data match made in heaven  Aug 01, 2006 9:30 PM By Tim Parry

Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data

Delving into data-driven marketing  Aug 01, 2006 9:30 PM By Gina Valentino

This month we introduce a new columnist to MULTICHANNEL MERCHANT: Gina Valentino, owner of Kansas City, MO-based consultancy Hemisphere Marketing. In

E-MAIL CREATIVE: What Works and What Doesn’t  Aug 01, 2006 9:30 PM By Ken Magill

Imagine creating and sending a print mail piece only to find out that before delivering it, the U.S. Postal Service stripped out the graphics and put






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