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Marketing ARCHIVE

A data match made in heaven  Aug 01, 2006 9:30 PM By Tim Parry

Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data

E-MAIL CREATIVE: What Works and What Doesn’t  Aug 01, 2006 9:30 PM By Ken Magill

Imagine creating and sending a print mail piece only to find out that before delivering it, the U.S. Postal Service stripped out the graphics and put

Delving into data-driven marketing  Aug 01, 2006 9:30 PM By Gina Valentino

This month we introduce a new columnist to MULTICHANNEL MERCHANT: Gina Valentino, owner of Kansas City, MO-based consultancy Hemisphere Marketing. In

Multichannel Campaigns: Getting Your Data Together  Jul 31, 2006 9:00 PM By Katie Cole

In today

Using Database Marketing to Reach Business Influencers  Jul 31, 2006 8:51 PM By MCM staff

Want to improve your results? Mail to all the influencers in the customer company

Understanding Catalog Circulation Post Mortems  Jul 31, 2006 8:20 PM By Jim Coogan

Catalog circulation post mortems allow top management to examine what went right and what went wrong with catalog campaigns so that you can improve future campaigns. Circulation drives your catalog, and preparing the post mortem is the responsibility of the circulation manager.

Here are the critical pieces of a circulation post mortem:

Four Common Concerns of Online Chat and How to Address Them  Jul 25, 2006 7:47 PM By MCM staff

If your company is still not convinced that chat is right for your marketing team, it

Better Market Segmentation…Without Losing Your Marbles  Jul 24, 2006 10:51 PM By Dan McDade

Think back to your childhood

Why E-mail CPA Deals Can Wreck Your Brand  Jul 19, 2006 10:14 PM By Ken Magill

(Magilla Marketing) Jane Kaiser is extremely wary of cost-per-action e-mail deals. As far as the president of New York-based online marketing consultancy Eclipse Direct Marketing is concerned

Transforming the Multichannel Shopper: Getting Him to the Site  Jul 19, 2006 9:47 PM By Sherry Chiger

If you aren






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