MULTICHANNEL MERCHANT » MARKETING
MarketingFeb 12, 2007 8:34 PM By Scott Glatstein
Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel. Each of these contacts or touchpoints molds the customer
MarketingFeb 10, 2007 2:21 AM By Chris Montana
List income projections are in place and your list sales vendor has their marching orders, but how prepared are they to achieve your goals? In this competitive marketplace, strategic planning is essential to meet and exceed your revenue goals. List owners and managers are partnering for success by developing strategies and processes that minimize risk, maximize opportunities, and limit the surprises at the end of the year.
MarketingFeb 10, 2007 2:18 AM By David Rosen
. Media technology companies reinvented co-reg. What was a pretty informal way for like companies to partner with each other became a huge and mostly misunderstood channel for acquiring massive quantities of leads.
MarketingFeb 10, 2007 2:14 AM By Jude Hoffner
Want to know a better way to segment by recency that makes your life easier? Most circulation professionals know how important segmenting by recency is, but in our estimation, most are not executing this segmentation in the best way possible.
MarketingFeb 10, 2007 2:08 AM By John Rizzi
Have you made your New Year
MarketingFeb 09, 2007 4:09 AM By MCM staff
Cataloger/retailer Eddie Bauer isn
MarketingFeb 09, 2007 4:04 AM By MCM staff
January brought a mixed bag of financial results for the publicly traded companies tracked by MULTICHANNEL MERCHANT.
MarketingFeb 08, 2007 2:44 AM By Jim Tierney
Automotive Specialty Accessories and Parts (ASAP), the parent company of catalogers J.C. Whitney & Co. and Stylin
MarketingFeb 08, 2007 2:23 AM By MCM staff
Golden Gate Capital is wasting little time in its plans to expand recently acquired cataloger Venus Swimwear.
MarketingFeb 07, 2007 3:29 AM By Jim Tierney
Officials at Brady Corp., a Milwaukee-based manufacturer/marketer of industrial signage, security, and safety products, believe they have found a perfect complement in the company