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MULTICHANNEL MERCHANT » MARKETING
This column, as veteran (or more accurately, resolute) readers of Multichannel Merchant know in advance, limits comments to copy. Copy isn’t always in
One of the rituals of my childhood was the annual Christmastime trip to the Wanamaker’s department store in Center City Philadelphia. My mom, my sister,
As part of an ongoing brand extension, Corte Madera, CA-based Restoration Hardware will launch Brocade Home this month with a 64-page catalog. Based in
The same day that Yankee Candle Co., announced it was acquiring Petaluma, CA-based competitor Illuminations, the South Deerfield, MA-based candles manufacturer/marketer
Home decor and furniture merchant Restoration Hardware is keeping the spin-offs coming.
San Diego-based running equipment and apparel cataloger Road Runner Sports is revving up its retail expansion plans.
Seattle-based cataloger/retailer Nordstrom said on Aug. 29, it plans to expand its Cedar Rapids, IA-based fulfillment and contact centers. The expansion will coincide with the company’s updating of its direct business’ inventory systems.
Bassett Furniture may have been founded in 1902, but that doesn
The conventional, transaction-based contact center is going the way of the pay phone: fast disappearing. Whereas the recent wireless boom has made coin-operated telecommunications virtually non-existent, evolving business needs have enabled the contact center to shed its black-and-white, service-based platform. Companies in every market of the retail industry are wise to embrace the changing face of the contact center and the opportunities this presents for the organization as well as the consumer.
Marketing programs must be relevant, timely, and built upon a credible foundation of meaningful information
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