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Marketing ARCHIVE

Maximizing Profitability: How Frequently Should You Mail Your Buyer File?  Oct 23, 2006 10:33 PM By Jim Coogan

Mailers often struggle with calculating how frequently they can profitably mail their buyer file and what frequency optimizes profitability. The following calculation is based on comparing two mailing frequencies.

Drive Traffic to Your Brand, Not a Channel  Oct 23, 2006 10:20 PM By Marc Fanelli

According to some industry estimates, in three years, nearly half of all catalog sales will be made using your website. This isn

Abacus Indicator: B-to-B Web Sales Up  Oct 23, 2006 10:17 PM By MCM staff

Business buyers are embracing the Web, according to a survey by Abacus. The company’s 2006 Business-to-Business Industry Insights Report found that 40% of b-to-b sales occurred via the Web in 2005, up from 34.5% in 2004, a 16% increase year over year.

Holiday Trends In The Cards  Oct 19, 2006 8:44 PM By MCM staff

‘Tis the season for promoting good will toward others. That’s why companies use the holidays to connect with customers, prospects, and employees, typically through greeting cards. But you have to be careful when selecting your holiday card, or the greeting that was supposed to strengthen a relationship could end up offending a key customer. During […]

A Taste of Holiday Promotions  Oct 19, 2006 8:35 PM By MCM staff

Holiday promotions this year are expected to shift from price-based offers to relationship marketing initiatives, according to a report released in August by Portland, OR-based online solutions provider WebTrends.

Live from DMA06: Five Direct Marketing Lessons from Kraft  Oct 19, 2006 1:04 AM By Heather Retzlaff

San Francisco

Modest 3Q Growth for CDW  Oct 19, 2006 12:54 AM By MCM staff

Vernon Hills, IL-based computer reseller CDW registered a solid third quarter.

Live from DMA06: Nine Database Marketing Sins to Avoid  Oct 18, 2006 7:04 PM By Heather Retzlaff

San Francisco

Live from DMA06: How to Sell to Institutions  Oct 18, 2006 6:44 PM By Larry Riggs

(Direct) San Francisco–The nation’s institutions–schools, hospitals, city and county governments, libraries, religious institutions–represent a $4.1 trillion annual market, are largely resistant to recessions, and very often are predictable, steady buyers

Oh, Baby: Lands’ End Launches Infant Line  Oct 18, 2006 3:01 AM By Jim Tierney

Listening to your customer base is a tried-and-tested method that usually leads companies to better results. For Lands






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