Marketing ARCHIVE

Differentiate Your Customer Base Adequately  Jun 03, 2006 12:22 AM By MCM staff

Failing to adequately differentiate your customer base will hinder your company’s database marketing efforts, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.

DMA’s Greco: Personal Data Not the Same as Marketing Data  Jun 03, 2006 12:15 AM By MCM staff

When it comes to defining data for identity theft bills, the Direct Marketing Association says lawmakers on Capital Hill aren’t on the same page. Which is why John Greco, president/CEO of the DMA, says his group needs to help lawmakers understand what is and what isn’t data that would cause a security breech.

Animal magnetism  Jun 01, 2006 9:30 PM By Mark Del Franco

Alex Tabibi, chairman/CEO of Pets United, has a lofty goal: He wants his company to be the Wal-Mart of the Web. Unfortunately for him, Walmart.com is

Spoiled for choice  Jun 01, 2006 9:30 PM By John Fischer

Barry Schwartz admitted that he’s not a direct marketer. But in his May 10 keynote address, Schwartz, a psychology professor at Swarthmore College and

NAME YOUR PRICE  Jun 01, 2006 9:30 PM By Curt Barry

It’s been less than a decade since the word came into use to describe selling through more than one medium. But the complex new world of multichannel

And the Winners of the MCM Awards Are  Jun 01, 2006 9:30 PM By MCM staff

At a special luncheon on the closing day of ACCM, the winners of our annual Multichannel Merchant Awards (formerly the Annual Catalog Awards and the Annual

The goods on product development  Jun 01, 2006 9:30 PM By MCM staff

Most marketers understand that their merchandise is what sets them apart from the competition. But as finding new product becomes increasingly challenging,

Time for a change?  Jun 01, 2006 9:30 PM By Tim Parry

If it ain’t broke, don’t fix it: We’ve all heard that adage. But sometimes it’s tough to tell whether something is broken until it’s far too late for

Ready, willing, and label  Jun 01, 2006 9:30 PM By Kate Vitasek

You might not think that adding something as simple as a barcode label to a carton or a pallet would make a huge difference in your operations. But applying

Proprietary Knowledge  Jun 01, 2006 9:30 PM By John Fischer

Offering unique product is crucial to success in today’s multichannel selling environment. And the only way to ensure that nobody offers the same merchandise






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