Marketing ARCHIVE

Live from Catalog on the Road: Be Hesitant in 2007  Feb 14, 2007 4:12 AM By Tim Parry

Cambridge, MA–During his 30 years in the list industry, Millard Group president Ben Perez has approached the catalog market with a glass-half-full attitude.

Live from Catalog on the Road: The Good, the Bad, and the Oversize Tops  Feb 14, 2007 4:10 AM By Tim Parry

Cambridge, MA–Apparel cataloger/retailer Urban Outfitters went with the trends last year: It replaced the flared bottoms and tight tops it had been offering young women with

Financial Reports: Harry and David, School Specialty, Blue Nile  Feb 14, 2007 3:50 AM By MCM staff

Cataloger/retailer Harry and David Holdings posts strong quarterly growth, while online jeweler Blue Nile celebrates a successful year. Multititle mailer School Specialty, meanwhile, cuts its quarterly loss

Home Depot Mulls Alternatives for HD Supply  Feb 13, 2007 3:52 AM By MCM staff

Atlanta-based Home Depot is evaluating strategic alternatives for its HD Supply business, including a possible sale, spin-off, or initial public offering.

Movies Unlimited Cobrands Catalog with Cable Network  Feb 13, 2007 3:49 AM By Jim Tierney

DVD and video merchant Movies Unlimited and cable channel Turner Classic Movies (TCM) have teamed up for a cobranded catalog.

Five Steps to an Optimized Customer Experience—and a Stronger Brand  Feb 12, 2007 8:34 PM By Scott Glatstein

Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel. Each of these contacts or touchpoints molds the customer

5 Steps to Ensure List Income Success for 2007  Feb 10, 2007 2:21 AM By Chris Montana

List income projections are in place and your list sales vendor has their marching orders, but how prepared are they to achieve your goals? In this competitive marketplace, strategic planning is essential to meet and exceed your revenue goals. List owners and managers are partnering for success by developing strategies and processes that minimize risk, maximize opportunities, and limit the surprises at the end of the year.

Unlocking the Secrets of Co-Reg  Feb 10, 2007 2:18 AM By David Rosen

. Media technology companies reinvented co-reg. What was a pretty informal way for like companies to partner with each other became a huge and mostly misunderstood channel for acquiring massive quantities of leads.

How to Better Segment by Recency  Feb 10, 2007 2:14 AM By Jude Hoffner

Want to know a better way to segment by recency that makes your life easier? Most circulation professionals know how important segmenting by recency is, but in our estimation, most are not executing this segmentation in the best way possible.

Four Ways to Improve Marketing ROI Through E-mail  Feb 10, 2007 2:08 AM By John Rizzi

Have you made your New Year

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