Subscribe


 

Marketing ARCHIVE

Blair Agrees to Be Acquired by Appleseed’s  Jan 24, 2007 3:47 AM By MCM staff

On Jan. 23, four days after making a preliminary offer to buy the remaining shares of Blair it didn’t already own, Appleseed’s Topco, a subsidiary of Golden Gate Capital, entered into a definitive agreement

USPS Releases Rate Case Revisions; Comments Due Jan. 31  Jan 24, 2007 1:06 AM By Jim Tierney

Last week the U.S. Postal Service released revisions to its proposed mailing standards as part of the pending rate case, which if approved will be implemented in May.

Use Co-ops to Track Transferring Customers  Jan 22, 2007 10:14 PM By Jim Coogan

Chances are that a customer or household that used to shop a lot but has no transactions has moved. Look at these dormant households as a suppression opportunity. Sometimes when households move, they don

Live from NRF: The Tale of Ann Taylor’s Turnaround  Jan 18, 2007 4:03 AM By Melissa Dowling

New York

Miles Kimball to Move Contact Center  Jan 18, 2007 3:24 AM By MCM staff

Gifts and housewares mailer Miles Kimball Co. will close its Las Vegas contact center on March 16 and move more than 100 jobs to Oshkosh, WI.

Live from NRF: A.R.M.E.D. and Dangerous  Jan 18, 2007 3:09 AM By Melissa Dowling

New York

Marketers Not Integrating E-mail: Survey  Jan 18, 2007 1:46 AM By Ken Magill

(Magilla Marketing) E-mail marketing still apparently has a long way to go in terms of integration and analysis. Sixty-five percent of marketers surveyed said they don

Live from NRF: Need for Speed Accelerates  Jan 17, 2007 9:32 PM By Jim Tierney

New York

Tafford Uniforms Acquires Tafford Manufacturing  Jan 17, 2007 4:39 AM By MCM staff

The assets of Tafford Manufacturing, a manufacturer/marketer of medical scrubs, shoes, and accessories, has been acquired by Tafford Uniforms

How New Prospecting Lists Survive A Merge Before You Mail  Jan 16, 2007 10:47 PM By Jim Coogan

How can you tell if a new prospecting list you are testing for the first time has a chance of success? Look carefully at the gross-to-net percentage of a new list. If the new list doesn






© 2016 Access Intelligence, LLC – All Rights Reserved.