Marketing ARCHIVE

Consumers Will Give Info for Timely, Relevant E-mail: Study  Jan 11, 2006 2:05 AM By MCM staff

Two-thirds of consumers are unwilling to give personal information beyond a name and an e-mail address to marketers unless giving the information improves the quality of the e-mails they receive, according to a recently published study.

E-mail Prospecting Can Still Hit Gold  Jan 11, 2006 1:55 AM By Ken Magill

Don

Flight Your Mail to Get It Delivered  Jan 09, 2006 9:46 PM By MCM staff

Long before he became president of Algonquin, IL-based consultancy Singleton Marketing, Bill Singleton worked as a part-time express courier while in school. Often he would deliver to one company a dozen overnight letters from one sender.

Six Steps to Selecting the Optimal Order Management System  Jan 05, 2006 2:49 AM By Ernie Schell

It

Resolution #1: Identify—and Act On–Your Unique Business Strategy  Jan 05, 2006 1:24 AM By Ed King

Are you sick and tired of losing your market share to more and more competitors? Is it time you made a resolution to gain some of it back? This could be your year–if you

Resolution #2: Turbocharge Your E-mail Program  Jan 05, 2006 1:14 AM By MCM staff

We don

How to Analyze Your Holiday Response  Jan 04, 2006 1:26 AM By George Hague

Now that the holiday season is over, it

Creating an INTEGRATED MAIL PLAN  Jan 01, 2006 10:30 PM By Steve Trollinger

It’s time for a New Year’s resolution: Integrate your mail plan. Coming off a season in which sales were lighter than anticipated for many multichannel

Risks and rewards of e-mail append  Jan 01, 2006 10:30 PM By Mark Del Franco

E-mail appending–adding e-mail addresses you’ve rented to the postal addresses on your house file–is a tricky proposition. Marketers walk a fine line






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