Subscribe


 

Marketing ARCHIVE

Custom Response Models Are Worth Testing  Feb 05, 2007 10:54 PM By Alexandra Singer

Do you find yourself frustrated by diminishing response in your core co-op prospect models? Many of the co-operative databases offer custom response models to mailers who are seeing declining or inconsistent performance in their standby selections. These models are worth testing, and they are available at no additional cost.

Show Me The Data: Two Aspects of Direct Marketing Frequency  Feb 05, 2007 10:47 PM By Bill Singleton

I recently gave a talk to a business group and described recency, frequency, and monetary (RFM) models. One of the questions I got at the end was to distinguish between the frequency of RFM and the frequency of business contacts and to say which was more important. I explained that there are two equally important dimensions to direct marketing frequency. There is one definition based on data of historical transactions and another depending on the amount of communications a business creates and sends out.

Hanesbrands’ Sales Slip, Profits Dive  Feb 02, 2007 1:39 AM By MCM staff

Winston Salem, NC-based Hanesbrands, which began operating as a publicly traded company on Sept. 5, 2006, reported financial results for its first quarter and six-month transition period ended Dec. 30, 2006.

Golden Gate subsidiary to buy Blair Corp.  Feb 01, 2007 10:30 PM By MCM staff

On Jan. 23, four days after making a preliminary offer to buy the remaining shares of Blair Corp. that it didn’t already own, Appleseed’s Topco, a portfolio

L.L. Bean leaning toward Canada  Feb 01, 2007 10:30 PM By Tim Parry

In continuing its international expansion plans, L.L. Bean has its sights set north of the border. Zane Shatzer, general manager of international new

RESOURCE GUIDE: POS software  Feb 01, 2007 10:30 PM By MCM staff

Historically point-of-sale (POS) systems didn’t do much more than record customers’ purchases and calculate change. Today’s systems, however, can administer

Postal Service releases rate case updates  Feb 01, 2007 10:30 PM By Jim Tierney

The U.S. Postal Service in January released revisions to its proposed mailing standards as part of the pending rate case, which if approved will be implemented

A new look at the org chart  Feb 01, 2007 10:30 PM By Liz Kislik

Remember when the big debate was whether an Internet-based business could be housed inside a traditional catalog business or division, whether it had

The first five commandments of database content management  Feb 01, 2007 10:30 PM By Jim Wheaton

Welcome to a new quarterly column by Jim Wheaton, cofounder/principal of Wheaton Group, a Chicago-based data management, data mining, and decision sciences

Revving up finally  Feb 01, 2007 10:30 PM By Sherry Chiger

Catalog Tracker’s mailbox was chock full of consumer books in November. All told, the service of Greenwich, CT-based list services firm Direct Media logged






© 2016 Access Intelligence, LLC – All Rights Reserved.