Marketing ARCHIVE

Radiator.com Boiling over Bum Clicks  Jun 01, 2006 2:18 AM By Brian Quinton

The current click fraud wrangles have given industry-wide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane

For E-mail Subject Lines, Tell Rather Than Sell  Jun 01, 2006 1:08 AM By MCM staff

As the sages of Spinal Tap knew, it

Database Marketing’s “Playground Problem”  May 30, 2006 10:05 PM By MCM staff

Relying on an incomplete view of your customers is a sure way to doom your database marketing efforts to failure, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.

Hey, B-to-B Marketers: Online Chat Isn’t Just for B-to-C Anymore  May 30, 2006 8:24 PM By MCM staff

Business-to-business marketers are realizing the benefits of online chat functionality. By integrating chat into their marketing programs, b-to-b companies can improve the chances of converting their best prospects into qualified sales leads. Real-time chat lets organizations sell to people who are ready to buy, accelerating the entire selling process. And instead of cold-calling lists, sales teams can focus valuable time and effort on people exhibiting actual buying behavior.

Here are five easy steps for maximizing the value of chat.

Washington Settles State’s First Can-Spam Suit  May 25, 2006 2:58 AM By Ken Magill

The state of Washington has settled with representatives of two California businesses it accused of spamming the Seattle school district in violation of the federal Can-Spam Act, the state

Identifying the Gaps in Call Agent Training  May 24, 2006 9:58 PM By Penny Reynolds

So what exactly do new employees need to learn about the call center? We asked agents and supervisors alike what the missing pieces were and below is their

Live from Retail Systems 2006: Put Customers First, Product Second  May 24, 2006 2:28 AM By Sherry Chiger

Chicago

Four Advanced Co-op Database Tactics  May 15, 2006 10:34 PM By Michelle Farabaugh

With fall and holiday planning well under way, how do mailers get more out of the cooperative database, increase response rates, and find new sources of prospecting names? Here are several advanced tactics:

MultiChannel Integration 101  May 11, 2006 12:15 AM By Debra Ellis

Successful multichannel integration begins with operations. Customers receiving promotions encouraging them to cross channels expect universal service. In other words, if they can buy unconditionally from the catalog, Internet, and/or store, they should be able to return, exchange, and resolve any issue at any channel.






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