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MULTICHANNEL MERCHANT » MARKETING
MarketingNov 01, 2006 7:30 PM By MCM staff
Going into the holiday 2006 season, it’s not the most optimistic of times. Consumers are weary of the Iraq war, leery of another rise in energy costs,
MarketingNov 01, 2006 2:41 AM By MCM staff
Forrester Research says that holiday shoppers are pessimistic this year. But BDO Seidman says that chief marketing officers at leading retailers are quite optimistic
MarketingNov 01, 2006 2:07 AM By MCM staff
The third quarter was a strong one for IAC, parent of Ask.com, HSN, and the Cornerstone Brands catalogs.
MarketingOct 30, 2006 11:48 PM By MCM staff
To recap: We have covered three of the five steps to optimize your data: data aggregation (getting your data together), data augmentation (filling in the gaps in your data), and data processing (making your data useful).
The next step in the process is data analysis, or making your data meaningful
MarketingOct 30, 2006 11:42 PM By MCM staff
When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies? Here are seven strategies:
MarketingOct 30, 2006 11:37 PM By Tim Parry
Merrimack, NH-based gifts and gadgets merchandiser Brookstone says it will save “seven figures” a year by turning to the co-ops in lieu of traditional list brokers and managers.
MarketingOct 30, 2006 11:31 PM By Gary Palgon
Many are predicting the 2006 holiday season will be the busiest yet. Whether they set foot in the store, or click the mouse a few times, customers will be buying in droves
MarketingOct 27, 2006 1:53 AM By Sherry Chiger
London–”Multipositional marketing” and “e-bops” may not be buzzwords yet. But if several of the speakers here at the European Catalogue and Mail Order Days have their way, they soon will be.
MarketingOct 27, 2006 1:46 AM By Sherry Chiger
London–Online public relations isn’t simply a matter of devoting a section on your Website to press releases and the phone number of your PR contact–though that is a key, and often overlooked, tool.
MarketingOct 26, 2006 7:43 PM By Jim Tierney
A year before multititle mailer Redcats USA loses the rights to the Lane Bryant Catalog, it has revealed its new name for the venerable plus-size women’s apparel brand: Woman Within.
Posted 7 hours ago
by Andy Henshaw
Posted 4 days ago