Marketing ARCHIVE

Live from Deliverability Bootcamp: AOL to Implement Goodmail “Soon”  Apr 19, 2006 6:41 PM By Ken Magill

Chicago–Marketers looking for specifics on AOL’s implementation of Goodmail’s Certified Email system saw little new light shed on the issue in a question-and-answer session here Tuesday.

Live from Deliverability Bootcamp: 90% of E-mail Is Spam  Apr 19, 2006 6:35 PM By Ken Magill

Chicago–Spam accounts for 90% of all e-mail traffic, said panelists at the E-mail Sender and Provider Coalition’s Deliverability Bootcamp on Tuesday.

Live from Deliverability Bootcamp: User Complaints Top ISP Spam Measurements  Apr 19, 2006 6:26 PM By Ken Magill

Chicago–An unacceptably high number of consumer complaints is often the top metric e-mail inbox providers use to determine whether to block incoming e-mail, according to panelists at the E-mail Sender and Provider Coalition’s Deliverability Bootcamp on Tuesday.

Top Eight Multichannel Strategies to Drive Sales  Apr 19, 2006 4:52 AM By MCM staff

A customer who purchases from two channels is worth three times as much as a single-channel customer. A customer who purchases from three channels (catalog, Internet, and stores) can yield five to six times the value of a single-channel buyer.

Implied Opt-In: A Useful Permission Marketing Tool or Spam?  Apr 19, 2006 3:32 AM By Page Duffy

By now most marketers know, and should be using, the commonly accepted protocols for obtaining permission from prospects and customers to send them commercial e-mail.

A Baker’s Dozen of Tests  Apr 08, 2006 1:02 AM By Jim Coogan

Looking for new

A Look at Speech IVR  Apr 05, 2006 9:44 PM By Darrell Knight

IVR is catching on because consumers are finally becoming comfortable with the technology of talking to computers.

State Kids’ No-E-Mail Bills Dead  Apr 05, 2006 12:01 AM By Ken Magill

The kids

One in Five Permission-Based E-mails Filtered: Return Path  Apr 04, 2006 11:54 PM By Ken Magill

An average of 20.5% of permission-based e-mails in the second half of 2005 either ended up in recipients

Study: Poorly Managed Customer Data Lead to Lost Revenue  Apr 02, 2006 7:49 AM By MCM staff

Businesses worldwide lose an estimated 6% of annual revenue due to poor management of customer data, according to a survey into global data quality by QAS, a division of Experian’s Marketing Services Business. In comparison, businesses in the United States admit to losing 7.3% of revenue.






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