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Marketing ARCHIVE

Nordstrom To Expand Cedar Rapids DC  Aug 30, 2006 11:09 PM By MCM staff

Seattle-based cataloger/retailer Nordstrom said on Aug. 29, it plans to expand its Cedar Rapids, IA-based fulfillment and contact centers. The expansion will coincide with the company’s updating of its direct business’ inventory systems.

Bassett Furniture Launches Consumer Catalog  Aug 30, 2006 9:51 PM By Jim Tierney

Bassett Furniture may have been founded in 1902, but that doesn

Turning the Traditional Contact Center into a Customer-Centric Profit Center  Aug 29, 2006 7:26 PM By Sam Bloomfield

The conventional, transaction-based contact center is going the way of the pay phone: fast disappearing. Whereas the recent wireless boom has made coin-operated telecommunications virtually non-existent, evolving business needs have enabled the contact center to shed its black-and-white, service-based platform. Companies in every market of the retail industry are wise to embrace the changing face of the contact center and the opportunities this presents for the organization as well as the consumer.

Multichannel Campaigns: Filling in the Gaps in Your Data  Aug 26, 2006 12:17 AM By MCM staff

Marketing programs must be relevant, timely, and built upon a credible foundation of meaningful information

Custom Prospect Database Solutions – Technology Implications  Aug 26, 2006 12:13 AM By Caryn L. Gray

In the third installment of this four-part series on building custom prospect databases, we’ll discuss how customized consumer prospect database systems require changes in how we leverage and apply technology to the process of customer acquisition. Specifically, we’ll explore where prospect databases are hosted and maintained, how data consolidations work if the house file is integrated in the prospecting solution, and how and by whom the “rental” data are accessed.

Future Trends in Interactive Marketing (and the Future is Now) — Part 1  Aug 26, 2006 12:07 AM By Josh Perlstein

Nobody debates that the Internet allows for the most cost-efficient, personalized, and effective communication with consumers. Online communication can support brand building and generate sales, individually and simultaneously. Perhaps equally important, the Internet allows for communication and sales tactics to be quickly, easily, and accurately measured and optimized.

Focus Your Direct Response Marketing for Lower Costs and Higher Response  Aug 25, 2006 11:59 PM By MCM staff

The complaint is a common one among companies that depend on direct mail and direct response marketing: “I’m sick of spending a fortune to send out thousands of full-color catalogs and mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my direct mail and catalogs?”

Your E-mail Drives More Responses Than You May Think  Aug 24, 2006 12:58 AM By Ken Magill

Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives. And the CEO of e-mail database marketing services provider AcquireWeb claims that the more complex your product or service

Analysis Without Numbers: Perspectives Learned from Sudoku  Aug 23, 2006 3:35 AM By MCM staff

Sudoku starts very much like marketing analysis: We have some but by no means all the data to solve the problem

List Leaders Debate InfoUSA  Aug 21, 2006 8:58 PM By Tim Parry

Donnelley Group president Ed Mallin was unable to attend a panel discussion at last week’s List Vision conference in New York, but that didn






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