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Marketing ARCHIVE

Segmenting and Tracking by Source Code  Oct 02, 2006 7:38 PM By Jim Coogan

Source codes teach us almost everything we need to know about catalog circulation.

Multichannel Campaigns: Making Your Data Useful  Oct 02, 2006 7:31 PM By MCM staff

Data Processing, or making your data useful. In this stage, your data are effectively transferred and standardized. Not surprisingly, this stage often involves the most time and effort.

Holiday Circulation Numbers On the Rise  Oct 02, 2006 7:28 PM By Tim Parry

‘Tis the season for increasing catalog circulations, according to catalogers and list companies interviewed by MULTICHANNEL MERCHANT for its November 2006 issue.

Office Depot Buys Controlling Interest in Chinese Firm  Oct 02, 2006 4:10 AM By Jim Tierney

The $14.4 billion Office Depot announced Thursday that it acquired a controlling interest in AsiaEC, one of the largest dealers of office products and services in China

Sales Gain, Income Erosion for Neiman Marcus  Oct 02, 2006 3:54 AM By MCM staff

Annual sales for Dallas-based cataloger/retailer The Neiman Marcus Group (NYSE: NMG.A), which mails the high-end Neiman Marcus and Horchow titles, increased 9%, to $4.1 billion

Big on promos, low on volume  Oct 01, 2006 9:30 PM By Sherry Chiger

Forget the lazy days of summer. Consumer catalogers in July were hard at work trying to entice shoppers by ramping up their promotions, judging by the

Golden Gate gobbles another  Oct 01, 2006 9:30 PM By Jim Tierney

San Francisco-based private equity firm Golden Gate Capital Corp. is wasting no time in its quest to build a billion-dollar family of apparel companies.

Computing 2Q profits  Oct 01, 2006 9:30 PM By Jim Tierney

It was another profitable quarter for the business-to-business and computer marketers tracked for Multichannel Merchant by Wellesley, MA-based investment

Bassett Furniture cozies up to cataloging  Oct 01, 2006 9:30 PM By Jim Tierney

Bassett Furniture may have been founded in 1902, but that doesn’t mean the Greensboro, NC-based manufacturer/retailer isn’t willing to try something new.

Mailers Council seeks standard implementation period  Oct 01, 2006 9:30 PM By Melissa Dowling

The Mailers Council, an Arlington, VA-based coalition of mailers and mailing associations, in late August released a research paper detailing the benefits






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