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Marketing ARCHIVE

A Taste of Holiday Promotions  Oct 19, 2006 8:35 PM By MCM staff

Holiday promotions this year are expected to shift from price-based offers to relationship marketing initiatives, according to a report released in August by Portland, OR-based online solutions provider WebTrends.

Live from DMA06: Five Direct Marketing Lessons from Kraft  Oct 19, 2006 1:04 AM By Heather Retzlaff

San Francisco

Modest 3Q Growth for CDW  Oct 19, 2006 12:54 AM By MCM staff

Vernon Hills, IL-based computer reseller CDW registered a solid third quarter.

Live from DMA06: Nine Database Marketing Sins to Avoid  Oct 18, 2006 7:04 PM By Heather Retzlaff

San Francisco

Live from DMA06: How to Sell to Institutions  Oct 18, 2006 6:44 PM By Larry Riggs

(Direct) San Francisco–The nation’s institutions–schools, hospitals, city and county governments, libraries, religious institutions–represent a $4.1 trillion annual market, are largely resistant to recessions, and very often are predictable, steady buyers

Oh, Baby: Lands’ End Launches Infant Line  Oct 18, 2006 3:01 AM By Jim Tierney

Listening to your customer base is a tried-and-tested method that usually leads companies to better results. For Lands

Strong Quarter for Office Depot  Oct 18, 2006 2:54 AM By MCM staff

Third-quarter sales for Delray Beach, FL-based Office Depot increased 10%, to a record $3.9 billion

Live from DMA06: FEDMA to Begin Research Initiatives  Oct 17, 2006 8:00 PM By Beth Negus Viveiros

(Direct) San Francisco–The Federation of European Direct Marketing Association (FEDMA) is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of direct marketing on the group’s 25 member associations.

Live from DMA06: Marketers as High-Tech Storytellers  Oct 17, 2006 7:55 PM By Brian Quinton

(Direct) San Francisco–Web 2.0 will be about telling stories in the service of marketing to consumers: That’s the message that attendees at the Direct Marketing Association’s annual meeting heard in a keynote speech from Michael Davis,

Live from DMA06: Greco Urges Marketers to Be Relevant, Responsible  Oct 17, 2006 7:27 PM By Ken Magill

(Direct) San Francisco–Direct marketers must send relevant messages, be responsible, and respect the wishes of customers, donors and prospects, or they will risk becoming irrelevant themselves,






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