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Marketing ARCHIVE

Golden Gate gobbles another  Oct 01, 2006 9:30 PM By Jim Tierney

San Francisco-based private equity firm Golden Gate Capital Corp. is wasting no time in its quest to build a billion-dollar family of apparel companies.

Ay Carrumba! Eleventh-Hour Debate Over Parcel Rates Could Kill Postal Reform  Sep 27, 2006 8:32 PM By Mark Del Franco

As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform, according to Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association in Washington.

Lake Champlain Chocolates Moving to Greener Pastures  Sep 27, 2006 8:28 PM By Mark Del Franco

Lake Champlain Chocolates in October is moving its packaging, warehousing, and shipping divisions into a building down the street from its Burlington, VT, headquarters. Not only is the new 47,000 sq. ft.- location more than double the size of its old distribution center, it’s also a whole lot greener.

Thalheimer Out as Sharper Image CEO  Sep 27, 2006 3:31 AM By MCM staff

Following 18 months of shrinking sales and profits, Sharper Image Corp. founder Richard Thalheimer, the merchandising visionary who made high-end gadgetry accessible to the masses, was replaced as chairman/CEO

Eleventh-Hour Debate Over Parcel Rates Could Kill Postal Reform  Sep 26, 2006 5:23 AM By Mark Del Franco

As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform,

Making Catalog Requests Your Most Profitable Prospecting Method  Sep 25, 2006 6:53 PM By Jim Coogan

Using two-step catalog requests for customer prospecting is a long-established strategy. But the model is changing rapidly with the influx of Web catalog requests.

Custom Prospect Database Solutions: Business Process Changes  Sep 25, 2006 6:42 PM By Caryn L. Gray

How consumer prospect databases require us to change how we think about and execute

o list rental agreements
o the list use approval process
o strategic analyses
o what we learn from the strategic analyses.

Insert Media: Potentially Rewarding but “Not for the Faint of Heart”  Sep 25, 2006 6:38 PM By Tim Parry

Are insert media for everyone? Executives from Littleton Coin Co. told attendees of a DMA Insert Media Council luncheon in New York last week that prospecting via insert media can lead to blood, sweat, and tears, but if done correctly, it can also lead to larger house files.

Model E-mail Lists  Sep 25, 2006 6:33 PM By MCM staff

Multichannel marketing is helping catalogers and direct marketers augment their house files. But quantity is not better than quality, direct marketers have learned, when mailing to their in-house lists. And the same goes for e-mail lists, especially when consumers can sign up to be on your lists just because they are interested in an offer that doesn’t necessarily target them.

Live from NEMOA: Print Is Alive and Well  Sep 25, 2006 5:19 PM By Jim Tierney

Saratoga Springs, NY






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