Marketing ARCHIVE

What 50 Years in Business Means for Insert Media  Apr 24, 2006 9:49 PM By Leon Henry

When you consider that there are very few insert/list brokers who have survived 50 years in business, it certainly is a testimonial to being able to earn enough to make the payroll and pay the rent every time it is due. On a serious basis, without undue modesty, it means that Leon Henry has seen a panorama of newly created media and been able to continue to promote a concept now taken for granted.

From Bricks to Clicks (and Back) with the Aid of Search  Apr 20, 2006 7:52 PM By Brian Quinton

Chicago

Shopping-Engine Feed Standardization Gets Cooking  Apr 20, 2006 7:44 PM By Brian Quinton

Earlier this year SearchLine wrote about an effort among a group of online retailers, e-commerce firms and Internet shopping engines to standardize procedures for submitting data feeds of products to online shopping engines and marketing around SKUs. Here

Live from the E-mail Authentication Summit: Classes of E-mail “Absolutely Inevitable”  Apr 20, 2006 5:32 AM By Ken Magill

Chicago–Different classes of e-mail are

Live from Deliverability Bootcamp: AOL to Implement Goodmail “Soon”  Apr 19, 2006 6:41 PM By Ken Magill

Chicago–Marketers looking for specifics on AOL’s implementation of Goodmail’s Certified Email system saw little new light shed on the issue in a question-and-answer session here Tuesday.

Live from Deliverability Bootcamp: 90% of E-mail Is Spam  Apr 19, 2006 6:35 PM By Ken Magill

Chicago–Spam accounts for 90% of all e-mail traffic, said panelists at the E-mail Sender and Provider Coalition’s Deliverability Bootcamp on Tuesday.

Live from Deliverability Bootcamp: User Complaints Top ISP Spam Measurements  Apr 19, 2006 6:26 PM By Ken Magill

Chicago–An unacceptably high number of consumer complaints is often the top metric e-mail inbox providers use to determine whether to block incoming e-mail, according to panelists at the E-mail Sender and Provider Coalition’s Deliverability Bootcamp on Tuesday.

Top Eight Multichannel Strategies to Drive Sales  Apr 19, 2006 4:52 AM By MCM staff

A customer who purchases from two channels is worth three times as much as a single-channel customer. A customer who purchases from three channels (catalog, Internet, and stores) can yield five to six times the value of a single-channel buyer.

Implied Opt-In: A Useful Permission Marketing Tool or Spam?  Apr 19, 2006 3:32 AM By Page Duffy

By now most marketers know, and should be using, the commonly accepted protocols for obtaining permission from prospects and customers to send them commercial e-mail.

A Baker’s Dozen of Tests  Apr 08, 2006 1:02 AM By Jim Coogan

Looking for new






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