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Marketing ARCHIVE

Adding a persona touch  Feb 01, 2007 10:30 PM By Tim Parry

Ask anyone at women’s apparel cataloger/retailer Appleseed’s to describe Kate, and they will tell you that Kate is a baby boomer, a mother maybe even

Zero switching costs are here  Feb 01, 2007 10:30 PM By Love Goel

Why did Google pay $1.65 billion for YouTube? Why did Tom Freston lose the CEO job at MTV parent company Viacom? The same reason that Google outpaced

Digging for gardening buyers  Feb 01, 2007 10:30 PM By Sherry Chiger

With the names of 6.8 million 12-month buyers available for rental or exchange during the third quarter of 2006, the consumer gardening category suffered

Valuations, lawsuit hamper Hanover  Feb 01, 2007 10:30 PM By Mark Del Franco

Thanks to a November merger agreement, New York investment firm Chelsey Direct will most likely get its way in taking Weehawken, NJ-based Hanover Direct

This year’s best and worst  Feb 01, 2007 10:30 PM By Herschell Gordon Lewis

Well, here we go again. Finding outstanding catalogs gets easier and easier, and finding less-than-effective catalogs gets more and more difficult. Even

Review and Renew  Feb 01, 2007 10:30 PM By MCM staff

Multichannel merchants today face two fundamental challenges: Customer loyalty is declining, and competition is increasing. While these are forces that

Courting cross-channel Loyalty  Feb 01, 2007 10:30 PM By Jim Tierney

It’s no secret that the number of cross-channel customers has grown exponentially in recent years to more than 45 million in 2005 and that they tend to

Tell and show and tell some more  Feb 01, 2007 10:30 PM By Sherry Chiger

We were having dinner with friends when one of them complimented the outfit my daughter was wearing. I bought it from Lands’ End, I said. My friend shook

Holiday highlights  Feb 01, 2007 10:30 PM By Sherry Chiger

According to the National Retail Federation (NRF), 2006 holiday sales were up 4.4% from 2005. Whether that’s good news or bad depends on what you’d been

Sizing up SaaS  Feb 01, 2007 10:30 PM By Jeff Morris

Software as a service, or SaaS, is arguably the most talked-about trend in IT. Bill McNee, CEO of Westport, CT-based research firm Saugatuck Technology,






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