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Marketing ARCHIVE

Tafford Uniforms Acquires Tafford Manufacturing  Jan 17, 2007 4:39 AM By MCM staff

The assets of Tafford Manufacturing, a manufacturer/marketer of medical scrubs, shoes, and accessories, has been acquired by Tafford Uniforms

How New Prospecting Lists Survive A Merge Before You Mail  Jan 16, 2007 10:47 PM By Jim Coogan

How can you tell if a new prospecting list you are testing for the first time has a chance of success? Look carefully at the gross-to-net percentage of a new list. If the new list doesn

Use Multiple Touches to Multiply Your Profits  Jan 16, 2007 10:44 PM By Dan McDade

Each year, millions companies spend on business marketing strategies that involve one-off ads or direct mail pieces that may win awards, but generate few sales. The reason? Most often, this type of direct marketing campaign does not reach qualified prospects.

On-Demand Lead Generation: ‘The List’ 3.0  Jan 16, 2007 10:40 PM By Frank Vaculin

If there is one thing that sales and marketing executives can agree on, it

Make Sure Your Holiday Sales Analysis is Complete  Jan 16, 2007 10:34 PM By Steve Tamke

It

How to Use the Web to Launch a Product  Jan 10, 2007 10:37 PM By Julie Mason

Throwing a banner ad up, buying keywords on a search engine, and posting a press release to your Website may be your first thoughts when harnessing the Internet for product launches. But there is far more you can do.

Art & Artifact Parent Buys Bas Bleu  Jan 10, 2007 4:04 AM By Jim Tierney

Universal Screen Arts, the parent company of the Art & Artifact, Signals, Wireless, and What on Earth gifts catalogs, announced on Jan. 8 that it had acquired books cataloger Bas Bleu

Buffett’s Firm Buys TTI  Jan 09, 2007 3:35 AM By Jim Tierney

Berkshire Hathaway, the Omaha, NE-based holding company owned by billionaire Warren Buffett, on Dec. 22 announced it would buy Fort Worth, TX-based electronics components distributor TTI.

Unleashing the Potential of Transactional E-mail Messages  Jan 08, 2007 10:47 PM By Arthur Sweetser

Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail.

Today most are focused on optimizing their e-mail marketing efforts. But many don

When All You Know is an E-mail Address…  Jan 08, 2007 10:42 PM By David Rosen

With a large and active e-commerce marketing lists






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