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Marketing ARCHIVE

Ready, willing, and label  Jun 01, 2006 9:30 PM By Kate Vitasek

You might not think that adding something as simple as a barcode label to a carton or a pallet would make a huge difference in your operations. But applying

Proprietary Knowledge  Jun 01, 2006 9:30 PM By John Fischer

Offering unique product is crucial to success in today’s multichannel selling environment. And the only way to ensure that nobody offers the same merchandise

Animal magnetism  Jun 01, 2006 9:30 PM By Mark Del Franco

Alex Tabibi, chairman/CEO of Pets United, has a lofty goal: He wants his company to be the Wal-Mart of the Web. Unfortunately for him, Walmart.com is

Spoiled for choice  Jun 01, 2006 9:30 PM By John Fischer

Barry Schwartz admitted that he’s not a direct marketer. But in his May 10 keynote address, Schwartz, a psychology professor at Swarthmore College and

NAME YOUR PRICE  Jun 01, 2006 9:30 PM By Curt Barry

It’s been less than a decade since the word came into use to describe selling through more than one medium. But the complex new world of multichannel

And the Winners of the MCM Awards Are  Jun 01, 2006 9:30 PM By MCM staff

At a special luncheon on the closing day of ACCM, the winners of our annual Multichannel Merchant Awards (formerly the Annual Catalog Awards and the Annual

Radiator.com Boiling over Bum Clicks  Jun 01, 2006 2:18 AM By Brian Quinton

The current click fraud wrangles have given industry-wide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane

For E-mail Subject Lines, Tell Rather Than Sell  Jun 01, 2006 1:08 AM By MCM staff

As the sages of Spinal Tap knew, it

Database Marketing’s “Playground Problem”  May 30, 2006 10:05 PM By MCM staff

Relying on an incomplete view of your customers is a sure way to doom your database marketing efforts to failure, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.

Hey, B-to-B Marketers: Online Chat Isn’t Just for B-to-C Anymore  May 30, 2006 8:24 PM By MCM staff

Business-to-business marketers are realizing the benefits of online chat functionality. By integrating chat into their marketing programs, b-to-b companies can improve the chances of converting their best prospects into qualified sales leads. Real-time chat lets organizations sell to people who are ready to buy, accelerating the entire selling process. And instead of cold-calling lists, sales teams can focus valuable time and effort on people exhibiting actual buying behavior.

Here are five easy steps for maximizing the value of chat.






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