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Marketing ARCHIVE

Financial Reports: Delia’s, Jos. A. Bank, Cutter & Buck  Sep 08, 2006 6:19 PM By MCM staff

Multititle mailer Delia’s, cataloger/retailer Jos. A. Bank Clothiers, and manufacturer/marketer Cutter & Buck all enjoyed year-over-year sales growth for the quarter

Spiegel Brands Acquires Carabella, A.B. Lambdin  Sep 07, 2006 2:54 AM By Jim Tierney

San Francisco-based private equity firm Golden Gate Capital Corp. has made no secret about its intention of building a billion-dollar family of apparel companies. On Sept. 6 it appeared to have reached its goal.

Essence by Mail Lives On in Ella Starr  Sep 07, 2006 1:55 AM By Tim Parry

New York-based apparel manufacturer Mink Marketing has launched its first catalog. But the new title, Ella Starr, is something of a direct descendant of the now-defunct Essence by Mail.

Sara Lee Completes Hanesbrands Spin-off  Sep 07, 2006 1:27 AM By MCM staff

Food and consumer goods manufacturer/marketer Sara Lee Corp. has completed its spin-off of its apparel business.

August Sales Roundup  Sep 06, 2006 10:54 PM By MCM staff

August was yet another difficult month for Sharper Image Corp., as its sales continued to slide, though on a brighter note, the company

Future Trends in Interactive Marketing (and the Future is Now) – Part 2  Sep 05, 2006 8:52 PM By Josh Perlstein

Welcome to the second in our two-part series on Internet marketing and communication trends. Here we

Go for Role, Not Title  Sep 05, 2006 8:39 PM By Suaad Sait

By focusing on titles, marketers have been targeting the wrong people: Role or function is the best indicator of response, and title is not the best indicator of function.

Avoiding Mistakes in a Multichannel Environment  Sep 05, 2006 8:21 PM By Frank Days

Think about how much of your business is dedicated to correcting errors. If a customer calls to order a baseball glove and the order arrives on time without any problems, how many of your employees

Office Depot Makes Eastern European Acquisition  Sep 01, 2006 10:05 PM By MCM staff

Delray Beach, FL-based office supplies merchant Office Depot (NYSE:ODP), announced on Aug. 31 that it has acquired Papirius, a business-to-business supplier of office products and services in Eastern Europe.

Restoration Hardware begets Brocade Home  Sep 01, 2006 9:30 PM By Heather Retzlaff

As part of an ongoing brand extension, Corte Madera, CA-based Restoration Hardware will launch Brocade Home this month with a 64-page catalog. Based in






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