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MULTICHANNEL MERCHANT » MARKETING
Smart multichannel merchants are using all their core competencies across all selling channels including stores, Websites, and catalogs and they’re finding
The name Wayside Technology Group probably doesn’t ring a bell. But if you are a software professional or a longtime follower of the catalog industry,
When it comes to managing e-commerce, multichannel merchants have a wide variety of solutions to choose from. Options range from stand-alone e-commerce
As I write this it’s the day after my birthday. Among my gifts was a plastic gadget from my daughter that allows me to make omelets in the microwave.
Toy manufacturer Hasbro sees the Internet in much the same way many business-to-consumer catalogers regarded it a decade ago: as a new sales opportunity.
With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs those selling clothes
Matching a product with a box should be a simple task. After all, people have been sending things in corrugated cardboard for 116 years, and the entire
There’s been a fair amount of tumult within the list industry recently. But neither consolidation among providers
For many years e-mail marketers were an organization
When searching for prospects to buy your products or services, you want to find companies that have a problem for which you have the solution.