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Marketing ARCHIVE

List Leaders Debate InfoUSA  Aug 21, 2006 8:58 PM By Tim Parry

Donnelley Group president Ed Mallin was unable to attend a panel discussion at last week’s List Vision conference in New York, but that didn

Get the Most Out of Your House File for Holiday Season  Aug 21, 2006 8:45 PM By Michelle Farabaugh

Most companies cannot mail their entire database during the holiday season. The following are six tools and techniques to leverage this valuable resource to it fullest potential and identify as many responsive and profitable names as possible.

Database Marketing Strategies for Mailing Deep into B-to-B Companies  Aug 21, 2006 8:22 PM By MCM staff

There may be as many as 15 or 20 individuals at a company who influence a business-to-business sale. For that reason, the b-to-b marketer must include in his customer and prospect database a rich matrix of influencers.

Is Your Direct Marketing Business Growing?  Aug 21, 2006 7:43 PM By Jim Coogan

The comparing number of 12-month new-to-file buyers now against a year ago tells if you are continuing to acquire new buyers economically or if any revenue growth you may be experiencing is resulting exclusively from your preexisting customers.

Live from List Vision: E-Cards, Guarantees, and Other Quick Tips  Aug 17, 2006 4:15 PM By Ken Magill

Think e-cards are stupid? Then you weren’t sitting in the audience at the “50 DM Ideas in 50 Minutes” panel discussion at the List Vision conference at the New York Marriott

B-to-B Recipients Want E-mail on Mondays, Tuesdays: eROI  Aug 16, 2006 11:41 PM By Ken Magill

The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.

Transforming the Multichannel Shopper: Heavyweights Wanted  Aug 16, 2006 5:55 AM By Sherry Chiger

The 1,972 online shoppers who participated in the “Transforming the Multichannel Shopper” survey spent an average of $488 online during the six months prior to the survey. But as you might suspect, there was quite a spread in expenditures between

B-to-B Direct Mail: Don’t Get Lost in the Details  Aug 14, 2006 9:00 PM By MCM staff

It seems that we business-to-business marketers too often get caught up in the details of direct marketing rather than concentrating on the things that are most important: the list, the offer, and the results.

ERP As a Personalization Tool  Aug 14, 2006 8:49 PM By Holly Haines

Enterprise resource planning (ERP) systems specifically geared for multichannel merchants can help you deliver a personalized experience to your customers.

The Software Corner  Aug 09, 2006 8:22 PM By Ernie Schell

The Software Corner is a periodic feature of the O+F Advisor and is a round-up of the new and noteworthy from software industry guru Ernie Schell.






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