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Marketing ARCHIVE

Integrating Core Competencies  Jul 01, 2006 9:30 PM By Jack Schmid

Smart multichannel merchants are using all their core competencies across all selling channels including stores, Websites, and catalogs and they’re finding

Paradise found  Jul 01, 2006 9:30 PM By Jim Tierney

The name Wayside Technology Group probably doesn’t ring a bell. But if you are a software professional or a longtime follower of the catalog industry,

E-commerce systems update  Jul 01, 2006 9:30 PM By Ernie Schell

When it comes to managing e-commerce, multichannel merchants have a wide variety of solutions to choose from. Options range from stand-alone e-commerce

Thoughts that count  Jul 01, 2006 9:30 PM By Sherry Chiger

As I write this it’s the day after my birthday. Among my gifts was a plastic gadget from my daughter that allows me to make omelets in the microwave.

From partner to rival  Jul 01, 2006 9:30 PM By MCM staff

Toy manufacturer Hasbro sees the Internet in much the same way many business-to-consumer catalogers regarded it a decade ago: as a new sales opportunity.

Gender bender: mixed-apparel buyers show slip  Jul 01, 2006 9:30 PM By Sherry Chiger

With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs those selling clothes

MATCH GAME the packaging version  Jul 01, 2006 9:30 PM By Bennett Voyles

Matching a product with a box should be a simple task. After all, people have been sending things in corrugated cardboard for 116 years, and the entire

Benchmark: lists and circulation  Jul 01, 2006 9:30 PM By Sherry Chiger

There’s been a fair amount of tumult within the list industry recently. But neither consolidation among providers

E-mail Marketing Myth #4: E-mail Requires Innovation Independence  Jul 01, 2006 2:56 AM By Michael Della Penna

For many years e-mail marketers were an organization

Targeting Your B-to-B Lead-Generation Efforts  Jun 30, 2006 9:01 PM By MCM staff

When searching for prospects to buy your products or services, you want to find companies that have a problem for which you have the solution.






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