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Marketing ARCHIVE

Fingerhut finds its way to Today’s Home  Dec 01, 2006 10:30 PM By Heather Retzlaff

Fingerhut introduced Today’s Home, a ” home furnishings and housewares catalog in September.

A peek under the covers  Dec 01, 2006 10:30 PM By Herschell Gordon Lewis

Have you noticed a peculiar mini-movement among some catalogs: a cover illustration totally unrelated to what’s for sale inside? Hmmm. Trying to analyze

The Experience Equation  Dec 01, 2006 10:30 PM By Lois Boyle

Do you remember the last time you really enjoyed an in-store shopping experience? Most likely the store sold items that held your interest, fulfilled

Growth spurt for kids’ market  Dec 01, 2006 10:30 PM By Sherry Chiger

The baby boomers are all grown up, but that’s not stopping them and their offspring from buying children’s merchandise via mail. According to New York-based

Waiting with an open mailbox  Dec 01, 2006 10:30 PM By Sherry Chiger

Surveys and studies consistently show that print catalogs are one of the most effective ways of driving Web sales. But judging from the Catalog Tracker

Big Deal: Eddie Bauer and Golden Gate  Dec 01, 2006 10:30 PM By Mark Del Franco

Golden Gate Capital and Sun Capital on Nov. 13 agreed to buy $1.75 billion cataloger/retailer Eddie Bauer for $614 million

November Sales Roundup  Dec 01, 2006 3:09 AM By MCM staff

With Christmas just around the corner, most of the six publicly traded companies tracked by MULTICHANNEL MERCHANT performed well in November

Should You Buy Your Brand?  Nov 30, 2006 9:04 PM By Brian Quinton

(Searchline) In a just and well-regulated world, buying your company

Financial Reports: Restoration Hardware, Tiffany, Chico’s  Nov 30, 2006 3:23 AM By MCM staff

Cataloger/retailers Restoration Hardware, Tiffany & Co., and Chico’s can all boast of third-quarter top-line growth. But only one of the merchants managed to improve its bottom line over the same period

MCM Awards Testimonials  Nov 29, 2006 10:52 PM By MCM staff

“After 20-plus years serving tree care workers, we felt it was time to turn the general public on to the proven, safe, and truly recreational aspect of climbing mature trees. We thought entering our catalog in the MCM Awards might garner independent and honest feedback on the quality of our unique approach. We were surprised […]






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