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MULTICHANNEL MERCHANT » MARKETING
MarketingNov 01, 2006 10:30 PM By Jim Tierney
For computer reseller CDW Corp., 2005 was a record-setting year in a variety of fiscal categories, including sales ($6.29 billion) and net income ($272.1
MarketingNov 01, 2006 10:30 PM By Mark Del Franco
There’s no question that childhood obesity is a growing problem in the U.S.: According to a 2003 study for the Centers for Disease Control (CDC), every
MarketingNov 01, 2006 9:07 PM By Tim Parry
The Home Depot has dropped two high-end catalogs that it had launched just one year ago. But the big-box retailer has no plans to exit the direct-to-consumer home market.
MarketingNov 01, 2006 7:30 PM By MCM staff
Going into the holiday 2006 season, it’s not the most optimistic of times. Consumers are weary of the Iraq war, leery of another rise in energy costs,
MarketingNov 01, 2006 2:41 AM By MCM staff
Forrester Research says that holiday shoppers are pessimistic this year. But BDO Seidman says that chief marketing officers at leading retailers are quite optimistic
MarketingNov 01, 2006 2:07 AM By MCM staff
The third quarter was a strong one for IAC, parent of Ask.com, HSN, and the Cornerstone Brands catalogs.
MarketingOct 30, 2006 11:48 PM By MCM staff
To recap: We have covered three of the five steps to optimize your data: data aggregation (getting your data together), data augmentation (filling in the gaps in your data), and data processing (making your data useful).
The next step in the process is data analysis, or making your data meaningful
MarketingOct 30, 2006 11:42 PM By MCM staff
When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies? Here are seven strategies:
MarketingOct 30, 2006 11:37 PM By Tim Parry
Merrimack, NH-based gifts and gadgets merchandiser Brookstone says it will save “seven figures” a year by turning to the co-ops in lieu of traditional list brokers and managers.
MarketingOct 30, 2006 11:31 PM By Gary Palgon
Many are predicting the 2006 holiday season will be the busiest yet. Whether they set foot in the store, or click the mouse a few times, customers will be buying in droves
by Liron Damri
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