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MULTICHANNEL MERCHANT » MARKETING
Chicago–Consumer catalogers have embraced co-operative databases for years. Business-to-business marketers are finally following suit.
Chicago–In a survey conducted by Atlanta-based e-mail services provider Silverpop, e-mail marketers ranked online marketing/search; offline advertising/direct marketing; trade shows; and cross-promotions as the four most successful methods of growing their e-mail lists
What does the future hold for you? Get ready for extreme marketing, according to the participants in yesterday
One of the most common objectives of market research is to find the customers’ wants and wishes, or their hot buttons. But what if traditional market research identifies the wrong hot buttons? What if conventional market research singles out hot buttons that will freeze your finger? What if standard market research uses a malfunctioning thermometer?
EMM can mean many things to many marketers, but it typically consists of strategic and marketing planning, financial management, marketing resource management, data integration, information storage, campaign management, customer analytics, Web analytics, personalization, interaction management, channel management, and marketing performance.
Matchbacks on business-to-business files are more complicated than on consumer files. If you title slug, the only way to match is at the address level. If you mail by name, the match rate is low because often the contact person has changed.
What better place to introduce products and services for multichannel merchants than at the largest conference for multichannel merchants. Here
As integration of multiple channels has become the norm rather than the exception, prospecting for customers has become more challenging. Today