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Marketing ARCHIVE

Siegler & Co., Treasures From a Bygone Era Titles Shut Down  Jan 04, 2007 3:18 AM By Mark Del Franco

MULTICHANNEL MERCHANT has learned that the gifts catalogs Siegler & Co. and Treasures From a Bygone Era closed down before the holidays.

Four Principles of Strategic Planning  Jan 04, 2007 3:01 AM By Al Bessin

One of the best things about being a consultant is the opportunity to see so many kinds of businesses.

Ask the Fulfillment Doctor: Dashboard Dials  Jan 03, 2007 9:50 PM By Curt Barry

Imagine a series of dials in the corporate cockpit that reflect key indicators in customer service, sales tracking, and profitability. When tightly structured, these dials can give management an accurate and timely picture of the business

Mailing Inactive E-mail Addresses Can Be Big Trouble  Jan 03, 2007 9:27 PM By Ken Magill

(Magilla Marketing) With Internet service providers using consumer spam complaints to decide which incoming e-mail to block, housefile hygiene is taking on a new meaning, according to one expert.

Show Me the Data: Slim Down Your Customer File  Jan 02, 2007 9:32 PM By Bill Singleton

Many people gain holiday weight. Your customer file can also gain weight that can make it sluggish and less efficient. The start of a new year is a great time to trim your customer information for two significant reasons.

Multitouch Direct Marketing and Lead Nurturing: Turning Leads into Sales  Jan 02, 2007 9:29 PM By Frank Vaculin

For marketing professionals, lead generation boils down to two main tasks

Customer Contact Strategies: Relevance is the key to turning your customer relationships into revenue  Jan 02, 2007 9:26 PM By Marc Fanelli

If only consumers would tell us what offers are most important to them and which media channel they prefer for communication when they are ready to buy, we could save ourselves a whole lot of time and money.

Postal reform time line  Jan 01, 2007 10:30 PM By MCM staff

January 1995 Rep. John M. McHugh (D-NY) is appointed U.S. Postal Service subcommittee chairman. June 1996 McHugh introduces H.R. 3717, the first postal

THE 411 on PLM  Jan 01, 2007 10:30 PM By MCM staff

Many merchants who have done quite well selling products manufactured by others are deciding to make some goods of their own. According to a study by

Green beings  Jan 01, 2007 10:30 PM By Sherry Chiger

Around the time that the trade press was following the cliffhanger-worthy passage of the postal reform bill in Congress (see our coverage on page 7),






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