MULTICHANNEL MERCHANT » MARKETING
MarketingJan 26, 2007 2:52 AM By MCM staff
Annual net income at Merrimack, NH-based PC Connection more than tripled, to $13.8 million for the year ended Dec. 31, 2006.
MarketingJan 26, 2007 2:46 AM By MCM staff
Direct mail is read by 32% more women ages 25-44 than e-mail advertising, according to the Customer Focus 2007 Direct Mail study conducted by Baltimore-based marketing services provider Vertis Communications
MarketingJan 24, 2007 3:47 AM By MCM staff
On Jan. 23, four days after making a preliminary offer to buy the remaining shares of Blair it didn’t already own, Appleseed’s Topco, a subsidiary of Golden Gate Capital, entered into a definitive agreement
MarketingJan 24, 2007 1:06 AM By Jim Tierney
Last week the U.S. Postal Service released revisions to its proposed mailing standards as part of the pending rate case, which if approved will be implemented in May.
MarketingJan 22, 2007 10:14 PM By Jim Coogan
Chances are that a customer or household that used to shop a lot but has no transactions has moved. Look at these dormant households as a suppression opportunity. Sometimes when households move, they don
MarketingJan 18, 2007 4:03 AM By Melissa Dowling
MarketingJan 18, 2007 3:24 AM By MCM staff
Gifts and housewares mailer Miles Kimball Co. will close its Las Vegas contact center on March 16 and move more than 100 jobs to Oshkosh, WI.
MarketingJan 18, 2007 3:09 AM By Melissa Dowling
MarketingJan 18, 2007 1:46 AM By Ken Magill
(Magilla Marketing) E-mail marketing still apparently has a long way to go in terms of integration and analysis. Sixty-five percent of marketers surveyed said they don
MarketingJan 17, 2007 9:32 PM By Jim Tierney
by Jamin Dick
Posted 2 days ago
by Curt Barry
Posted 7 days ago