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MULTICHANNEL MERCHANT » MARKETING
Catalog circulation post mortems allow top management to examine what went right and what went wrong with catalog campaigns so that you can improve future campaigns. Circulation drives your catalog, and preparing the post mortem is the responsibility of the circulation manager.
Here are the critical pieces of a circulation post mortem:
If your company is still not convinced that chat is right for your marketing team, it
Think back to your childhood
(Magilla Marketing) Jane Kaiser is extremely wary of cost-per-action e-mail deals. As far as the president of New York-based online marketing consultancy Eclipse Direct Marketing is concerned
If you aren
Back in the 1980s, industry consultant Don Libey recalls he told a group of direct marketers about this up-and-coming medium called the Internet and how it would change everything everyone had ever learned about the tactic
In recent years, an increasing number of direct marketers are turning to private prospect databases as a means to combat the external forces that spoil their customer acquisition efforts. For marketers who use direct mail to acquire customers, challenges include declining response rates, list fatigue, lack of new names, shortened campaign times, and the need for timely postcampaign metrics. Not too long in our past, we could have dialed up our modeling efforts, but even sophisticated modeling techniques have their limitations against these industry forces.
Targeting inactive customers is the business-to-business mailer
Persona-based marketing is part Hollywood characterization and part business analytics. It involves constructing a fictional customer
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by Niko Lutkins
Posted 4 days ago