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MULTICHANNEL MERCHANT » MARKETING
MarketingSep 27, 2006 3:31 AM By MCM staff
Following 18 months of shrinking sales and profits, Sharper Image Corp. founder Richard Thalheimer, the merchandising visionary who made high-end gadgetry accessible to the masses, was replaced as chairman/CEO
MarketingSep 26, 2006 5:23 AM By Mark Del Franco
As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform,
MarketingSep 25, 2006 6:53 PM By Jim Coogan
Using two-step catalog requests for customer prospecting is a long-established strategy. But the model is changing rapidly with the influx of Web catalog requests.
MarketingSep 25, 2006 6:42 PM By Caryn L. Gray
How consumer prospect databases require us to change how we think about and execute
o list rental agreements
o the list use approval process
o strategic analyses
o what we learn from the strategic analyses.
MarketingSep 25, 2006 6:38 PM By Tim Parry
Are insert media for everyone? Executives from Littleton Coin Co. told attendees of a DMA Insert Media Council luncheon in New York last week that prospecting via insert media can lead to blood, sweat, and tears, but if done correctly, it can also lead to larger house files.
MarketingSep 25, 2006 6:33 PM By MCM staff
Multichannel marketing is helping catalogers and direct marketers augment their house files. But quantity is not better than quality, direct marketers have learned, when mailing to their in-house lists. And the same goes for e-mail lists, especially when consumers can sign up to be on your lists just because they are interested in an offer that doesn’t necessarily target them.
MarketingSep 25, 2006 5:19 PM By Jim Tierney
Saratoga Springs, NY
MarketingSep 22, 2006 4:11 AM By Jim Tierney
Saratoga Springs, NY–Sales promotions or no sales promotions? That was the question posed during a session at the
MarketingSep 22, 2006 4:07 AM By MCM staff
If at first you don’t succeed, try again. That’s what Collegiate Pacific intends to do by offering once again to acquire the remaining shares of Sport Supply Group it does not currently own
MarketingSep 22, 2006 4:04 AM By Jim Tierney
Saratoga Springs, NY–Paco Underhill, founder/managing director of New York-based research and consulting firm Envirosell, knows a thing or two about shopping trends. His agency scours all points of the globe
by Tim Parry
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