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Marketing ARCHIVE

Eddie Bauer Trading on Nasdaq  Oct 11, 2006 11:32 PM By MCM staff

Cataloger/retailer Eddie Bauer Holdings will begin trading on the Nasdaq Global Market on Oct. 12

Timberland to Launch Catalog in November  Oct 11, 2006 9:40 PM By Heather Retzlaff

After years of selling its footwear and apparel to retailers and in its own stores and Website, Timberland is launching a print catalog.

Oxfam America Debuts Online Catalog  Oct 11, 2006 8:47 PM By Tim Parry

Looking to buy someone a cow this holiday season? How about a camel? These are just two of the gifts that can be bought through Boston-based international relief organization Oxfam America’s online catalog

Transactional Data: The Missing Ingredient in Your Retail Marketing Strategy  Oct 11, 2006 8:26 PM By Claude Johnson

To acquire and retain customers, savvy retailers cannot simply say, “We have a nice product” or “We have lovely salespeople” or “We

Latest Survey: Fewer Expect to Spend on Electronics This Holiday  Oct 11, 2006 7:48 PM By MCM staff

Black Friday is just weeks away, which means surveys and predictions concerning holiday sales are as abundant as fallen leaves in Vermont.

Quinceanera Elegante Launches Web, Print Catalogs  Oct 11, 2006 2:55 AM By Jim Tierney

In Hispanic culture, the quinceanera

Storehouse Forced to Liquidate  Oct 10, 2006 4:39 AM By MCM staff

Home furnishings cataloger/retailer Storehouse is to close all 77 of its stores and its direct business following a court-ordered bankruptcy liquidation sale.

Base Marketing Investments on Customer Value  Oct 09, 2006 5:23 PM By Marc Fanelli

You

Abacus Indicator: Shift to Online Sales Increases  Oct 09, 2006 5:19 PM By MCM staff

According to the Abacus 2006 Multichannel Trend Report, the shift from call center sales to Website sales continues. In a benchmark group of multichannel merchants, 25% of direct sales were conducted via Websites in 2005, compared with 20% in 2004–a 25% increase year over year.

Breakfast With Bean  Oct 06, 2006 3:07 AM By Mark Del Franco

Though Leon Leonwood Bean barely had an eighth grade education, he mastered the golden rule of retailing: Sell good merchandise and treat the customers like human beings, and they will always come back for more.






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