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Marketing ARCHIVE

Merchants Risk Holiday Crashes–Because They’re Cheap!  Dec 13, 2006 7:50 PM By Ken Magill

(Magilla Marketing) As online merchants ramp up their e-mail efforts, many risk being unable to handle the resulting spikes in Web traffic–

Five Costly Customer Satisfaction Myths and Misunderstandings  Dec 13, 2006 3:56 AM By Sheri Teodoru

Most multichannel merchants know why customer satisfaction is important. It is understood that satisfied customers are more likely to make repeat purchases, shop more often, spend more money,

Five Essentials of the Integrated Contact Center  Dec 12, 2006 9:53 PM By Greg Anderson

Businesses that want to get closer to their customers are transforming their conventional call centers into multichannel contact centers that support telephone, e-mail, and the Web. Multiple technologies must be integrated with a single goal: to improve the way a company does business by enhancing the customer relationship through enriching the quality of the contact.

Print Still King for Catalogers  Dec 12, 2006 7:56 PM By Ken Magill

While traditional catalogers are no longer the e-commerce naysayers they were in the late 1990s, print is still king, according to the Direct Marketing Association’s Multichannel Marketing in the Catalog Industry report.

MCM Awards FAQs  Dec 12, 2006 2:01 AM By MCM staff

Q: I

Follow the Leads: Finding the Right Data Provider  Dec 12, 2006 12:39 AM By Frank Vaculin

An on-demand data prospect database can boost the success rates of lead generation campaigns and help marketers find their target customers. But selecting the right on-demand lead generation solution can be difficult.

Honey, Who Shrunk Our List?  Dec 12, 2006 12:32 AM By David Rosen

A clear measure of success in online marketing is the growth of a retailer

Profit From Your DMA Panders  Dec 12, 2006 12:17 AM By Jim Coogan

When conducting a merge/purge, names will hit against the Direct Marketing Association pander file, which consists of those people who write the DMA indicating they do not want unsolicited mail. Does that mean you should avoid mailing to all of these names?

Blair’s Zawacki to Retire  Dec 09, 2006 1:19 AM By MCM staff

John Zawacki, the president/CEO of apparel and home goods cataloger Blair Corp. since December 1999, will retire on April 1.

Financial Reports: Neiman Marcus, Jos. A. Bank, Cutter & Buck  Dec 08, 2006 4:04 AM By MCM staff

Upscale cataloger/retailer Neiman Marcus saw third-quarter income slide. But menswear merchant Jos. A. Bank Clothiers enjoyed solid third-quarter growth, as did sportswear manufacturer/marketer Cutter & Buck






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