Operations Summit 2016

Subscribe


 

Marketing ARCHIVE

Holiday E-mail Volume Up, But Campaign Sizes Down  Nov 29, 2006 9:28 PM By Ken Magill

(Magilla Marketing) While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller

HoneyBaked Foods Issues Massive Recall  Nov 29, 2006 2:58 AM By Mark Del Franco

It wasn

Stop Churning Your Multibuyers  Nov 27, 2006 9:42 PM By Jim Coogan

How can you profitably mail your multibuyers rather than losing them to mulitbuyer churn in your merge?

Using Customer Knowledge to Optimize Channel Performance  Nov 27, 2006 9:36 PM By Marc Fanelli

Once a retailer has created a centralized customer database and has been measuring multichannel campaigns, they can start analyzing cross-channel customer behavior to ensure that they

10 Ideas for Converting Holiday Shoppers  Nov 27, 2006 7:56 PM By MCM staff

Many Web publishers are accepting affiliate advertisements, but not many affiliate advertisers are making the most of their affiliate relationships.

And They’re Off: Black Friday Sales Strong  Nov 27, 2006 7:50 PM By MCM staff

Most retailers are no doubt hoping that Black Friday will be indicative of the holiday shopping season overall. According to research firm ShopperTrak RTC, retail sales this past Friday were up 6%

Guitar Center Buys The Woodwind & the Brasswind  Nov 27, 2006 7:07 PM By MCM staff

The $365.1 million direct division of Westlake Village, CA-based Guitar Center

10 Steps to Smoother System Selection and Implementation  Nov 22, 2006 11:18 PM By Curt Barry

Systems selection and implementation is serious business, and no one wants to make an already complex process more difficult or more costly. Over the years, we’ve determined some principles to follow during an implementation project that will significantly improve the chances of success for all parties concerned.

Lowe’s Debuts Catalog  Nov 22, 2006 4:23 AM By Tim Parry

Home improvement retailer Lowe’s has mailed its first-ever catalog. The Mooresville, NC-based company is using the book to help introduce its Home Accents line

Financial Reports: Coldwater Creek, J. Crew  Nov 22, 2006 3:23 AM By MCM staff

Apparel cataloger/retailers Coldwater Creek and J. Crew both had stellar third quarters.






© 2016, Access Intelligence, LLC. All rights reserved.