Marketing ARCHIVE

Forecasting Profits  Oct 01, 2005 9:30 PM By Margery Weinstein

Selecting the merchandise that customers want to buy is fundamental to your business’s success. So is ordering the correct amount of that merchandise.

Taking Credit  Oct 01, 2005 9:30 PM By Margery Weinstein

Given the proliferation of credit cards and that so many consumers are already saddled with debt, you may wonder whether it’s worth your while to offer

Toy Story  Oct 01, 2005 9:30 PM By Mark Del Franco

The past few years have been anything but fun and games for New York-based cataloger/retailer FAO Schwarz. The purveyor of upscale toys survived two bankruptcies

Good calls for Wine Enthusiast  Oct 01, 2005 9:30 PM By Margery Weinstein

In July 2004, Elmsford, NY-based wine accessories cataloger The Wine Enthusiast tried something it had never done before: an outbound telemarketing campaign

LOYAL SUBJECTS  Oct 01, 2005 9:30 PM By Shari Altman

Periodically I get calls from prospective clients stating that they want to start a loyalty program or club. When I start probing to understand what they

Keeping it real  Oct 01, 2005 9:30 PM By Ken Magill

The Internet’s biggest mailbox providers, including Yahoo!, Microsoft, and AOL, are moving ahead with sender authentication solutions that will affect

Verifying B-to-B Mail  Sep 19, 2005 9:45 PM By Bernie Goldberg

Building and maintaining your business-to-business house file can be daunting, especially when you have different databases throughout the enterprise. These multiple databases frequently have no common link and it is impossible to exchange information between the company

Quick Tips for Improving E-mail Deliverability  Sep 12, 2005 6:43 PM By MCM staff

With all the talk about the numerous sender authentication protocols, it

The Answer Is in the Data  Sep 06, 2005 6:39 PM By David Ehrenthal

An increasing share of senior executives recognize that they need to invest in customer relationship management (CRM) to increase sales, improve profitability, and reinforce the company

Promise privacy and security  Sep 01, 2005 9:30 PM By Jerry Cerasale

Because my wife is a teacher, September has always been back-to-school time in my household. It is a month of new beginnings and new challenges, a time






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