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Marketing ARCHIVE

Show Me The Data: When Did You Last Talk To Your Customers?  Oct 02, 2006 7:46 PM By Bill Singleton

Some customer data systems have wonderful table structures listing accounts and the contacts that make them up: items, orders taken, and orders shipped. The wonderful table missing from some elaborate, enterprise resource planning systems is the one that will tell the company how many times they have contacted their customers since those customers

Segmenting and Tracking by Source Code  Oct 02, 2006 7:38 PM By Jim Coogan

Source codes teach us almost everything we need to know about catalog circulation.

Multichannel Campaigns: Making Your Data Useful  Oct 02, 2006 7:31 PM By MCM staff

Data Processing, or making your data useful. In this stage, your data are effectively transferred and standardized. Not surprisingly, this stage often involves the most time and effort.

Holiday Circulation Numbers On the Rise  Oct 02, 2006 7:28 PM By Tim Parry

‘Tis the season for increasing catalog circulations, according to catalogers and list companies interviewed by MULTICHANNEL MERCHANT for its November 2006 issue.

Office Depot Buys Controlling Interest in Chinese Firm  Oct 02, 2006 4:10 AM By Jim Tierney

The $14.4 billion Office Depot announced Thursday that it acquired a controlling interest in AsiaEC, one of the largest dealers of office products and services in China

Sales Gain, Income Erosion for Neiman Marcus  Oct 02, 2006 3:54 AM By MCM staff

Annual sales for Dallas-based cataloger/retailer The Neiman Marcus Group (NYSE: NMG.A), which mails the high-end Neiman Marcus and Horchow titles, increased 9%, to $4.1 billion

Entertaining a redo  Oct 01, 2006 9:30 PM By MCM staff

Selling fine linens and tableware, Gracious Style aims to help consumers entertain with elegance and flair. The Los Angeles-based merchant graciously

Q&A: Christian Feuer on acquisitions  Oct 01, 2006 9:30 PM By MCM staff

As mergers and acquisitions continue to dominate the headlines, the movers and shakers involved often talk about those value-add benefits that can cut

Enough blame for everyone  Oct 01, 2006 9:30 PM By Sherry Chiger

If only the U.S. Postal Service could use some of the marketing industry’s top talent to promote its pending rate case: Now with more sortation levels!

Play nice  Oct 01, 2006 9:30 PM By MCM staff

At some business-to-business catalogs, if you were to ask a salesperson what he or she thinks of the marketing folks, you might hear that the marketing






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