MULTICHANNEL MERCHANT » MARKETING
MarketingJan 04, 2007 3:55 AM By Jim Tierney
MarketingJan 04, 2007 3:18 AM By Mark Del Franco
MULTICHANNEL MERCHANT has learned that the gifts catalogs Siegler & Co. and Treasures From a Bygone Era closed down before the holidays.
MarketingJan 04, 2007 3:01 AM By Al Bessin
One of the best things about being a consultant is the opportunity to see so many kinds of businesses.
MarketingJan 03, 2007 9:50 PM By Curt Barry
Imagine a series of dials in the corporate cockpit that reflect key indicators in customer service, sales tracking, and profitability. When tightly structured, these dials can give management an accurate and timely picture of the business
MarketingJan 03, 2007 9:27 PM By Ken Magill
(Magilla Marketing) With Internet service providers using consumer spam complaints to decide which incoming e-mail to block, housefile hygiene is taking on a new meaning, according to one expert.
MarketingJan 02, 2007 9:32 PM By Bill Singleton
Many people gain holiday weight. Your customer file can also gain weight that can make it sluggish and less efficient. The start of a new year is a great time to trim your customer information for two significant reasons.
MarketingJan 02, 2007 9:29 PM By Frank Vaculin
For marketing professionals, lead generation boils down to two main tasks
MarketingJan 02, 2007 9:26 PM By Marc Fanelli
If only consumers would tell us what offers are most important to them and which media channel they prefer for communication when they are ready to buy, we could save ourselves a whole lot of time and money.
MarketingJan 01, 2007 10:30 PM By MCM staff
During the next five years, retail store sales are projected to grow by 2.4%. In contrast, e-commerce sales are expected to climb by 13%-14%. Equally
MarketingJan 01, 2007 10:30 PM By Tim Parry
Much as the Internet was expected to cause the demise of the print catalog, about five years ago many were predicting that the Web would be the death