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MULTICHANNEL MERCHANT » MARKETING
The name Wayside Technology Group probably doesn’t ring a bell. But if you are a software professional or a longtime follower of the catalog industry,
When it comes to managing e-commerce, multichannel merchants have a wide variety of solutions to choose from. Options range from stand-alone e-commerce
As I write this it’s the day after my birthday. Among my gifts was a plastic gadget from my daughter that allows me to make omelets in the microwave.
For many years e-mail marketers were an organization
When searching for prospects to buy your products or services, you want to find companies that have a problem for which you have the solution.
An as-yet little-noticed aspect of Google
One of the most difficult yet fundamental steps in creating a customer-centric retail-marketing model is building a holistic view of the customer. This requires identifying and linking all internal sources of customer data to be able to identify each customer as an individual, regardless of where that information resides. Not only is this process an important foundation in driving multichannel strategies, but it is also the basis for creating and delivering a consistent view of the brand to the customer.
Almost every cataloger loses money acquiring customers, and makes money mailing to customers. So it
If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses,
Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage