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MULTICHANNEL MERCHANT » MARKETING
MarketingNov 13, 2006 10:14 PM By MCM staff
The average business could be wasting more than $180,000 a year by sending out direct mail that is not relevant or does not reach the intended recipient due to inaccurate data, according to research commissioned by QAS, a Boston-based address management solutions provider.
MarketingNov 13, 2006 10:05 PM By MCM staff
According to the Abacus 2006 B-to-B Industry Insights Report, small businesses continued to be the largest market sector for business direct marketers, accounting for 81% of 2005 b-to-b direct revenue
MarketingNov 11, 2006 4:16 AM By Mark Del Franco
Another week, another acquisition for Catalog Holdings, a subsidiary of Golden Gate Capital. On Nov. 10 the private equity conglomerate completed the recapitalization of Venus Swimwear.
MarketingNov 09, 2006 10:33 PM By MCM staff
On Nov. 9, a little more than a month after founder Richard Thalheimer was forced out at Sharper Image Corp., president/chief operating officer Tracy Wan and executive vice president/chief financial officer Jeff Forgan resigned
MarketingNov 09, 2006 10:26 PM By Stephanie Miller
During the holiday shopping rush, e-mail relevancy matters more than ever if you want to see increased Web sales.
MarketingNov 09, 2006 4:13 AM By Mark Del Franco
The Hudson Valley Direct Marketing Association’s “Meet the Masters” luncheon on Nov. 8 lived up to its title. A true master, catalog industry veteran Bill End addressed about 70 attendees on a wide number of topics during a question-and-answer session
MarketingNov 09, 2006 3:22 AM By Jim Tierney
BlueSky Brands, parent company of gifts catalogs The Paragon and Bits and Pieces, has signed licensing agreements to manage the catalog and Internet businesses for Winterthur Museum & Country Estate and National Wildlife Federation
MarketingNov 09, 2006 2:56 AM By Jim Tierney
Plow & Hearth is known for its country-lifestyle products. But with its new home decor spin-off, Madison Place, the company is targeting what president Michael Luce describes as more of an
MarketingNov 09, 2006 2:32 AM By MCM staff
Third-quarter sales for Trevose, PA-based imprintable sportswear distributor Broder Bros. slipped 2.5%,
MarketingNov 08, 2006 10:28 PM By Heather Retzlaff
In the four years since it was sold by Federated Department Stores, Fingerhut has quietly but steadily rebuilt its business, to the point that it has mailed its first spin-off specialty title under its current ownership.