Subscribe


 

Marketing ARCHIVE

Multitouch Direct Marketing and Lead Nurturing: Turning Leads into Sales  Jan 02, 2007 9:29 PM By Frank Vaculin

For marketing professionals, lead generation boils down to two main tasks

Customer Contact Strategies: Relevance is the key to turning your customer relationships into revenue  Jan 02, 2007 9:26 PM By Marc Fanelli

If only consumers would tell us what offers are most important to them and which media channel they prefer for communication when they are ready to buy, we could save ourselves a whole lot of time and money.

Recording customers in motion  Jan 01, 2007 10:30 PM By MCM staff

During the next five years, retail store sales are projected to grow by 2.4%. In contrast, e-commerce sales are expected to climb by 13%-14%. Equally

Get in on the party  Jan 01, 2007 10:30 PM By Tim Parry

Much as the Internet was expected to cause the demise of the print catalog, about five years ago many were predicting that the Web would be the death

Business marketers booming  Jan 01, 2007 10:30 PM By Jim Tierney

For most of the business-to-business merchants and computer products marketers tracked by Multichannel Merchant, the third quarter reflected robust revenue

Making good ideas work  Jan 01, 2007 10:30 PM By Gina Valentino

Generating marketing ideas to increase sales, build the customer file, influence shopping on the Web, or persuade prospects to make their first purchase

Fulfilling Urban’s legend  Jan 01, 2007 10:30 PM By MCM staff

As director of distribution, Ken McKinney is responsible for all distribution, fulfillment, and transportation functions for Philadelphia-based Urban

Integrating the marketing plan  Jan 01, 2007 10:30 PM By Steve Trollinger

Welcome to our newest series, Cracking the multichannel code. The multichannel code the Holy Grail of multichannel marketing success is something that

TIPS for home-party success  Jan 01, 2007 10:30 PM By MCM staff

The notion of having the opportunity to spend more time in front of prospective customers demonstrating the features and benefits of products and a variable

Women’s apparel buyers return  Jan 01, 2007 10:30 PM By Sherry Chiger

After a bit of a lull, women’s apparel buyers got busy placing orders again. For the third quarter of 2006, the names of 33.3 million 12-month buyers






© 2016 Access Intelligence, LLC – All Rights Reserved.