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Marketing ARCHIVE

Entertaining a redo  Oct 01, 2006 9:30 PM By MCM staff

Selling fine linens and tableware, Gracious Style aims to help consumers entertain with elegance and flair. The Los Angeles-based merchant graciously

Play nice  Oct 01, 2006 9:30 PM By MCM staff

At some business-to-business catalogs, if you were to ask a salesperson what he or she thinks of the marketing folks, you might hear that the marketing

Big on promos, low on volume  Oct 01, 2006 9:30 PM By Sherry Chiger

Forget the lazy days of summer. Consumer catalogers in July were hard at work trying to entice shoppers by ramping up their promotions, judging by the

Enough blame for everyone  Oct 01, 2006 9:30 PM By Sherry Chiger

If only the U.S. Postal Service could use some of the marketing industry’s top talent to promote its pending rate case: Now with more sortation levels!

Computing 2Q profits  Oct 01, 2006 9:30 PM By Jim Tierney

It was another profitable quarter for the business-to-business and computer marketers tracked for Multichannel Merchant by Wellesley, MA-based investment

Paper prices holding for now  Oct 01, 2006 9:30 PM By Jim Tierney

With the fall mailing season under way, paper prices appear to be holding steady a relief for catalogers after a series of increases earlier this year.

The Ella Starr catalog is born  Oct 01, 2006 9:30 PM By Tim Parry

New York-based apparel manufacturer Mink Marketing has launched Ella Starr, its first catalog and e-commerce site, targeting African-American and Hispanic

2006 Benchmark Report INFORMATION TECHNOLOGY  Oct 01, 2006 9:30 PM By Mark Del Franco

Here’s an encouraging statistic from Multichannel Merchant’s 2006 Information Technology Systems Benchmark Report: More than 70% of respondents said that

Going mobile  Oct 01, 2006 9:30 PM By MCM staff

What marketing medium is smaller and more portable than a catalog yet nearly as sophisticated as a PC? A browser-equipped cell phone. As Americans have

A look at Integrated Retail Systems  Oct 01, 2006 9:30 PM By Ernie Schell

As a major component of the multichannel world, retail operations are a prime candidate for integration with the direct (contact center and e-commerce)






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