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Marketing ARCHIVE

Harvesting fresh creative  Jan 01, 2007 10:30 PM By MCM staff

Operating a farm is hard work and running a catalog of products for farmers no doubt has its challenges too. Hoping for a bumper crop of fresh ideas,

CLEANING UP  Jan 01, 2007 10:30 PM By Tim Parry

With a postal rate increase on the horizon, you might expect catalogers to be agonizing over their mailing plans and slashing circulation. But so far,

THE 411 on PLM  Jan 01, 2007 10:30 PM By MCM staff

Many merchants who have done quite well selling products manufactured by others are deciding to make some goods of their own. According to a study by

Catalog redesign invigorates Kripalu  Jan 01, 2007 10:30 PM By Jim Tierney

The Kripalu Center for Yoga & Health promises a world of yoga, holistic health, and self-discovery at its facility in the Berkshires in western Massachusetts.

Postal reform bill passes at last  Jan 01, 2007 10:30 PM By Mark Del Franco

In the waning hours of the 109th Congress and after 11 years of failed attempts legislators passed a historic postal reform bill just before 4 a.m. on

Green beings  Jan 01, 2007 10:30 PM By Sherry Chiger

Around the time that the trade press was following the cliffhanger-worthy passage of the postal reform bill in Congress (see our coverage on page 7),

Postal reform time line  Jan 01, 2007 10:30 PM By MCM staff

January 1995 Rep. John M. McHugh (D-NY) is appointed U.S. Postal Service subcommittee chairman. June 1996 McHugh introduces H.R. 3717, the first postal

Upgrading the contact center  Jan 01, 2007 10:30 PM By Greg Anderson

Businesses that want to get closer to their customers are transforming their conventional call centers into multichannel contact centers that support

‘TWAS THE SEASON not only for gift-giving but also for rate-raising by parcel carriers  Jan 01, 2007 10:30 PM By Mark Del Franco

On Nov. 17, Atlanta-based United Parcel Service (UPS) announced that it would hike its ground and air shipping rates effective Jan. 1. Prices are increasing

The Web keeps the party going  Jan 01, 2007 10:30 PM By Tim Parry

The Internet, which many thought would kill off the home-party channel, actually deserves some credit for saving the industry. E-commerce solutions offer






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