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MULTICHANNEL MERCHANT » MARKETING
A customer who purchases from two channels is worth three times as much as a single-channel customer. A customer who purchases from three channels (catalog, Internet, and stores) can yield five to six times the value of a single-channel buyer.
By now most marketers know, and should be using, the commonly accepted protocols for obtaining permission from prospects and customers to send them commercial e-mail.
Looking for new
IVR is catching on because consumers are finally becoming comfortable with the technology of talking to computers.
An average of 20.5% of permission-based e-mails in the second half of 2005 either ended up in recipients
Businesses worldwide lose an estimated 6% of annual revenue due to poor management of customer data, according to a survey into global data quality by QAS, a division of Experian’s Marketing Services Business. In comparison, businesses in the United States admit to losing 7.3% of revenue.
In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,
Keith Kaczanowski, the vice president of supply chain management for Brady Corp., took on an added job responsibility last year. He led a team of about
You’re the CIO of a multichannel company and responsible for the following: a retail merchandising and planning system that runs on IBM’s iSeries processor