Subscribe


 

Marketing ARCHIVE

ACCM Show Daily: What’s News in the Exhibit Hall  May 06, 2006 3:25 AM By MCM staff

What better place to introduce products and services for multichannel merchants than at the largest conference for multichannel merchants. Here

Inbox Providers Push the E-mail List-Hygiene Issue  May 04, 2006 3:34 AM By Ken Magill

Though e-mail

Thinking Outside of the “Book”  May 02, 2006 10:07 PM By Dave Smith

As integration of multiple channels has become the norm rather than the exception, prospecting for customers has become more challenging. Today

Gaps across the channels  May 01, 2006 9:30 PM By Jim Okamura

My recent shopping trip to apparel merchant The Gap reinforced just how far we have to go in terms of fully realizing multichannel customer benefits at

THE MONEY TREE  May 01, 2006 9:30 PM By MCM staff

Growing a successful multichannel business, no matter what your background or market niche, is a daunting task. For starters, you’ve got to concern yourself

Get with the Loyalty Program  May 01, 2006 9:30 PM By Ken Burke

Creating a loyalty program that works is more critical now than ever. Case in point: The number of shoppers who defined themselves as longtime loyal customers

2006 Benchmark Report Contact Center  May 01, 2006 9:30 PM By Mark Del Franco

Despite the importance of keeping customers happy, merchants still have a way to go when it comes to improving service levels. According to Multichannel

Seven strategies for Breaking Down Silos  May 01, 2006 9:30 PM By Jack Schmid

Multichannel success is all about breaking down barriers between channels and building cooperation. Every company that strives for multichannel success

The Ones to Watch  May 01, 2006 9:30 PM By MCM staff

Every industry has its rising stars, and the multichannel marketplace is no exception. Given the complexities of operating in more than one channel, the

Beyond the basic model  May 01, 2006 9:30 PM By Tim Parry

Modeling has come a long way beyond the good old recency/frequency/monetary value (RFM). Thanks in no small part to the rise of cooperative databases,






© 2014, Access Intelligence, LLC. All rights reserved.