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Marketing ARCHIVE

Why Service Initiatives Fail  Feb 15, 2006 9:02 PM By Debra Ellis

Companies everywhere are struggling with the dynamics of how to profitably grow their business in a changing economy. Customers continue to demand exceptional service even when sales and profitability are declining. Employees are disgruntled, and shareholders are dismayed. Management is searching for the key to success and finding that all roads seem to lead to customer service.

Three Alternatives to Product-Level Marketing  Feb 13, 2006 9:22 PM By Jim Coogan

Several of the cooperative databases collect product-level data. Marketers are finding product-level data very useful in data mining for customers who buy specific products through direct marketing. But using the co-ops

Business Objects Acquires Firstlogic  Feb 13, 2006 9:08 PM By Tim Parry

Business intelligence solution provider Business Objects agreed to acquire privately held data-quality software and services provider Firstlogic on Feb. 8. Business Objects will pay approximately $69 million in an all-cash transaction.

How Many Times Should You Mail to Your Housefile?  Feb 13, 2006 8:39 PM By Stephen R. Lett

A consumer catalog company typically mails to its housefile 11 times a year, while a business-to-business cataloger mails on average 15 times to its customers. Does that sound like awful lot of mailings to you? If so, your business might be able to benefit from an increase in the number of drops to your housefile.

E-mail Executives Back AOL-Goodmail Deal  Feb 09, 2006 2:30 AM By Ken Magill

After an initial outcry over AOL

AOL-Goodmail Deal Called Money Grab  Feb 06, 2006 11:16 PM By Ken Magill

AOL

GLORY IS IN THE DETAILS  Feb 01, 2006 10:30 PM By Andrea Syverson

Writer William Feather once said, Beware of the man who won’t be bothered with details. I say, Beware of the brand that won’t be bothered with details.

The C is for channel  Feb 01, 2006 10:30 PM By Mark Del Franco

For years recency, frequency, and monetary value (RFM) was king. Even catalogers that shied away from lavish database models segmented their buyers according

Gardening sector in bloom  Feb 01, 2006 10:30 PM By Sherry Chiger

It’s a fertile period in the gardening market, as the sector has enjoyed significant growth in terms of active buyers during the past 12 months. New York-based

TECHNOLOGY UPDATE  Feb 01, 2006 10:30 PM By Barbara Arnn

It’s not just headsets and automatic call distributors (ACDs) any more. Contact center technology has evolved into a sophisticated world of its own, with






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