Marketing ARCHIVE

Avoiding the Most-Common Mistakes Marketers Make After Acquiring an E-mail Address  Apr 18, 2005 10:27 PM By MCM staff

Building your permission-based e-mail database begins with creating a strategy for e-mail address collection and, ultimately, your corresponding value-based e-mail communications program, says Deirdre Namur, vice president of creative services at e-mail solutions provider Bigfoot Interactive. As such, she advises paying particular attention to collecting important demographic and product-interest fields that will help you build relevant e-mail communications.

Live from DMA World Seattle: “Change Is Your Friend”  Apr 11, 2005 7:20 PM By Sherry Chiger

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Now You See It  Apr 01, 2005 10:30 PM By MCM staff

IF YOU LOOK HARD ENOUGH, you just may catch a glimpse of the next big thing in technology. computing, as it is widely called, is a market that’s slated

To keep growing, Sharper Image prunes  Apr 01, 2005 10:30 PM By Margery Weinstein

Sharper Image Corp. has had a great run: For nine of the 10 past years, the San Francisco-based manufacturer/marketer of high-tech gifts enjoyed sales

Hardly a gangbuster quarter  Apr 01, 2005 10:30 PM By Mark Del Franco

Half of the 14 publicly traded business-to-business and computer merchants tracked by Catalog Age ended 2004 with a stronger fourth-quarter bottom line

Critics’ Choice  Apr 01, 2005 10:30 PM By MCM staff

This year’s Order Management Software Review includes grades and ranks for each major software function from the vendors’ own perspective, giving you

Cable Access  Apr 01, 2005 10:30 PM By Mark Del Franco

Will The Garnet Hill Hour be sandwiched between Rug Gallery and Gold Wardrobing on cable-TV shopping network HSN’s prime-time schedule? Perhaps, once

OPERATIONS  Apr 01, 2005 10:30 PM By Sherry Chiger

Nowhere is the effect of the Internet on the industry clearer than when looking at how orders are received. The respondents to this year’s Catalog Age

A hire authority  Apr 01, 2005 10:30 PM By Liz Kislik

Hiring the right person is the first step to successful employee retention. So although the day-to-day challenges and crises of running your business

Live from NEMOA: Lego Builds Brand Brick by Brick  Mar 31, 2005 4:49 AM By Margery Weinstein

Staying true to its mission of providing creative, confidence-building toys for children while continuing to expand its number of customer touch points has been integral to the success of Enfield, CT-based Lego,






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