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MULTICHANNEL MERCHANT » MARKETING
MarketingSep 21, 2006 1:52 AM By MCM staff
For the fiscal year ended June 24, food and horticulture merchant Harry and David Holdings posted revenue of $598.2 million, up nearly 6%
MarketingSep 21, 2006 12:34 AM By Mark Del Franco
Mount Horeb Mustard Museum doesn’t have the resources of a Lands’ End or a J.C. Penney. But what the purveyor of
MarketingSep 20, 2006 12:51 AM By Jim Tierney
When White Plains, NY-based Lillian Vernon Corp. launched Celebrations in October 2004, it envisioned the business as similar to Tupperware–a consultant-themed, party-type venture. But due to
MarketingSep 19, 2006 5:10 PM By Jim Tierney
Computer reseller CDW Corp. has agreed to acquire Berbee Information Networks Corp., one of the country
MarketingSep 18, 2006 7:45 PM By MCM staff
According to the Abacus 2006 Multichannel Trend Report, the majority of direct sales captured in 2005 continued to take place via traditional “mail order” (phone/mail/fax), with 51% of households ordering through traditional channels.
MarketingSep 18, 2006 7:40 PM By Jim Coogan
Using advanced data hygiene to correct bad addresses and suppress undeliverable ones isn
MarketingSep 18, 2006 7:32 PM By Michelle Farabaugh
To profitably grow a business, you need to invest the right amount in prospecting. But what is that right amount? It varies by company based on several factors including sales goals, profitability targets, short- and long-term strategic plans, and how customer lifetime value (LTV) compares with acquisition costs.
MarketingSep 18, 2006 7:22 PM By Leon Henry
Some thoughts and reflections on insert marketing
MarketingSep 14, 2006 12:36 AM By Kelly Hlavinka
As we look into the future of loyalty-marketing innovation, three major
trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics.
MarketingSep 14, 2006 12:22 AM By MCM staff
After divesting most of its European businesses earlier this year, Greenwich, CT-based multichannel marketer Blyth, the parent company of gifts cataloger Miles Kimball, is restructuring into direct selling and multichannel businesses.
by Andy Henshaw
Posted 16 hours ago
by Channie Mize
Posted 3 days ago
by Curt Barry
Posted 3 days ago