MULTICHANNEL MERCHANT » MARKETING
It’s good to be Vivre these days. The New York-based luxury brands cataloger’s sales rose 54% last year, far exceeding expectations, to an estimated $60
Green Bay, Wisconsin (February 22, 2005)
Mission Viejo, California
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Annual income falls 66% at computer reseller PC Mall but rises 27% at outdoor sporting gear merchant Cabela’s
One size don’t not fit all when it comes to channel integration, said Joan Broughton, vice president of multichannel programs for outdoor products marketer Recreational Equipment Inc. (REI).
If you’re looking to sell your multichannel marketing business, you may be in luck. According to Michael Petsky, CEO of New York-based investment bank Petsky-Prunier, dozens of private equity groups are actively seeking to acquire multichannel merchants. “Strategic buyers are becoming more aggressive,” he said.
2004 presented e-mail marketers with many new challenges while confirming the value and significance of the email channel. What happened with e-mail medium in 2004? Were response rates up or down? How did consumer perceptions of email change or evolve? How have technology solutions and federal legislation impacted the volume of spam?
The Web, 149 stores, and 85 million catalogs annually aren