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MULTICHANNEL MERCHANT » MARKETING
MarketingOct 05, 2006 3:00 AM By Tim Parry
Your spouse wants a 2001 BMW Individual M6 Convertible for Christmas, though you’d rather send him or her into outer space. But if you don’t get him or her the wheels, you could end up in the doghouse, albeit one that starts at $5,000.
MarketingOct 05, 2006 2:32 AM By Heather Retzlaff
Consumers are gearing up to start the holiday season earlier this year, according to the 2006 eHoliday Mood Survey conducted by trade association Shop.org and comparison shopping Website Shopzilla,
MarketingOct 04, 2006 2:55 AM By Tim Parry
Lisa Hammond is celebrating the 10th anniversary of her Femail Creations catalog–by launching a home-party business.
MarketingOct 04, 2006 2:47 AM By MCM staff
Starting in July and continuing through January is the
MarketingOct 03, 2006 12:54 AM By Mark Del Franco
Though legislators and mailers worked past midnight on Saturday night–the session adjourned at 12:25 a.m.– an agreement was not reached on a conference bill that resolved the differences between the Senate (S. 662) and House (H.R. 22) postal reform bills.
MarketingOct 03, 2006 12:12 AM By Brian Quinton
(Searchline) FootSmart, a direct retailer of foot and lower-body healthcare products through both catalogs and the Web, found itself in a bind managing its cross-selling opportunities on the product pages of its Website.
MarketingOct 02, 2006 9:04 PM By MCM staff
Specialty home furnishings cataloger/retailer Storehouse announced last week it is looking for a new strategic partner after its parent company, Rowe Cos., filed for bankruptcy.
MarketingOct 02, 2006 7:46 PM By Bill Singleton
Some customer data systems have wonderful table structures listing accounts and the contacts that make them up: items, orders taken, and orders shipped. The wonderful table missing from some elaborate, enterprise resource planning systems is the one that will tell the company how many times they have contacted their customers since those customers
MarketingOct 02, 2006 7:38 PM By Jim Coogan
Source codes teach us almost everything we need to know about catalog circulation.
MarketingOct 02, 2006 7:31 PM By MCM staff
Data Processing, or making your data useful. In this stage, your data are effectively transferred and standardized. Not surprisingly, this stage often involves the most time and effort.
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