MULTICHANNEL MERCHANT » MARKETING
MarketingNov 22, 2006 3:23 AM By MCM staff
Apparel cataloger/retailers Coldwater Creek and J. Crew both had stellar third quarters.
MarketingNov 22, 2006 2:00 AM By Tim Parry
Cataloger/retailer Brookstone has launched a cross-channel loyalty program that will be offered to customers by invite only.
MarketingNov 22, 2006 1:40 AM By Heather Retzlaff
The International Spy Museum catalog just got a little bit easier to stealthily slip in your pocket. Measuring a compact 6
MarketingNov 21, 2006 11:19 PM By MCM staff
The day after Thanksgiving may not really be the busiest retail day of the holiday season (more on that in a minute), but the Monday and Tuesday before Thanksgiving are undoubtedly the busiest days for press releases regarding retail during the holiday season.
MarketingNov 21, 2006 10:05 PM By Heather Retzlaff
Kathy Van Zeeland exploded into the handbag and accessories market in late 2004 with her distinctive line of high-quality, trendy products. In two years she has built up her New York-based
MarketingNov 21, 2006 9:50 PM By Ken Magill
(Magilla Marketing) Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning.
MarketingNov 21, 2006 9:40 PM By MCM staff
BabyUniverse, a Jupiter, FL-based Internet content, commerce, and new media company for the pregnancy, baby, and toddler market, recently announced several changes to its organizational structure.
MarketingNov 20, 2006 9:04 PM By MCM staff
In our five-step data optimization process, we
MarketingNov 20, 2006 9:01 PM By Michelle Farabaugh
The holiday season is here and holiday orders are starting to flow in. Gift orders will continue to increase over the next three or four weeks as we approach the shipping cutoff for Christmas. It is important to make sure ship-tos and gift recipients are tracked and added to the marketing plan for January/February to leverage the potential new customer.
MarketingNov 20, 2006 8:24 PM By Guy Maser
Achieving results is the core mandate of any business-to-business marketing strategy. Your goals are nothing less than gaining maximum, efficient exposure among your target audience, generating as many qualified leads as possible, and turning those leads into customers.
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