MULTICHANNEL MERCHANT » MARKETING
MarketingNov 29, 2006 9:29 PM By Dave Roy
Each winter, the big three parcel carriers
MarketingNov 29, 2006 9:28 PM By Ken Magill
(Magilla Marketing) While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller
MarketingNov 29, 2006 2:58 AM By Mark Del Franco
MarketingNov 27, 2006 9:42 PM By Jim Coogan
How can you profitably mail your multibuyers rather than losing them to mulitbuyer churn in your merge?
MarketingNov 27, 2006 9:36 PM By Marc Fanelli
Once a retailer has created a centralized customer database and has been measuring multichannel campaigns, they can start analyzing cross-channel customer behavior to ensure that they
MarketingNov 27, 2006 7:56 PM By MCM staff
Many Web publishers are accepting affiliate advertisements, but not many affiliate advertisers are making the most of their affiliate relationships.
MarketingNov 27, 2006 7:50 PM By MCM staff
Most retailers are no doubt hoping that Black Friday will be indicative of the holiday shopping season overall. According to research firm ShopperTrak RTC, retail sales this past Friday were up 6%
MarketingNov 27, 2006 7:07 PM By MCM staff
The $365.1 million direct division of Westlake Village, CA-based Guitar Center
MarketingNov 22, 2006 11:18 PM By Curt Barry
Systems selection and implementation is serious business, and no one wants to make an already complex process more difficult or more costly. Over the years, we’ve determined some principles to follow during an implementation project that will significantly improve the chances of success for all parties concerned.
MarketingNov 22, 2006 4:23 AM By Tim Parry
Home improvement retailer Lowe’s has mailed its first-ever catalog. The Mooresville, NC-based company is using the book to help introduce its Home Accents line