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MULTICHANNEL MERCHANT » MARKETING
MarketingOct 01, 2006 9:30 PM By Sherry Chiger
If only the U.S. Postal Service could use some of the marketing industry’s top talent to promote its pending rate case: Now with more sortation levels!
MarketingOct 01, 2006 9:30 PM By Mark Del Franco
Here’s an encouraging statistic from Multichannel Merchant’s 2006 Information Technology Systems Benchmark Report: More than 70% of respondents said that
MarketingOct 01, 2006 9:30 PM By MCM staff
What marketing medium is smaller and more portable than a catalog yet nearly as sophisticated as a PC? A browser-equipped cell phone. As Americans have
MarketingOct 01, 2006 9:30 PM By Jim Tierney
With the fall mailing season under way, paper prices appear to be holding steady a relief for catalogers after a series of increases earlier this year.
MarketingOct 01, 2006 9:30 PM By Ernie Schell
As a major component of the multichannel world, retail operations are a prime candidate for integration with the direct (contact center and e-commerce)
MarketingOct 01, 2006 9:30 PM By Tim Parry
New York-based apparel manufacturer Mink Marketing has launched Ella Starr, its first catalog and e-commerce site, targeting African-American and Hispanic
MarketingSep 27, 2006 8:32 PM By Mark Del Franco
As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform, according to Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association in Washington.
MarketingSep 27, 2006 8:28 PM By Mark Del Franco
Lake Champlain Chocolates in October is moving its packaging, warehousing, and shipping divisions into a building down the street from its Burlington, VT, headquarters. Not only is the new 47,000 sq. ft.- location more than double the size of its old distribution center, it’s also a whole lot greener.
MarketingSep 27, 2006 3:31 AM By MCM staff
Following 18 months of shrinking sales and profits, Sharper Image Corp. founder Richard Thalheimer, the merchandising visionary who made high-end gadgetry accessible to the masses, was replaced as chairman/CEO
MarketingSep 26, 2006 5:23 AM By Mark Del Franco
As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform,