MULTICHANNEL MERCHANT » MARKETING
MarketingNov 21, 2006 9:50 PM By Ken Magill
(Magilla Marketing) Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning.
MarketingNov 21, 2006 9:40 PM By MCM staff
BabyUniverse, a Jupiter, FL-based Internet content, commerce, and new media company for the pregnancy, baby, and toddler market, recently announced several changes to its organizational structure.
MarketingNov 20, 2006 9:04 PM By MCM staff
In our five-step data optimization process, we
MarketingNov 20, 2006 9:01 PM By Michelle Farabaugh
The holiday season is here and holiday orders are starting to flow in. Gift orders will continue to increase over the next three or four weeks as we approach the shipping cutoff for Christmas. It is important to make sure ship-tos and gift recipients are tracked and added to the marketing plan for January/February to leverage the potential new customer.
MarketingNov 20, 2006 8:24 PM By Guy Maser
Achieving results is the core mandate of any business-to-business marketing strategy. Your goals are nothing less than gaining maximum, efficient exposure among your target audience, generating as many qualified leads as possible, and turning those leads into customers.
MarketingNov 20, 2006 6:30 PM By MCM staff
By now, the holidays are in full swing, and so are seasonal sales on your Web site. But this is no time to sit back and watch the revenues accumulate. With the holidays representing 20 percent of annual online sales, it’s crucial to capitalize on every opportunity to maximize conversions and revenues.
MarketingNov 16, 2006 5:51 AM By MCM staff
Aramark’s direct division ended the fiscal year in the red, while J. Jill dragged on Talbots’ bottom line during the third quarter.
MarketingNov 16, 2006 5:05 AM By Mark Del Franco
For those holding out hope that Congress will past postal reform legislation during its lame-duck session will have to wait a little longer, as the prospect of the bill coming to a vote this week is unlikely
MarketingNov 15, 2006 5:13 AM By Jim Tierney
MarketingNov 15, 2006 5:00 AM By MCM staff
Office supplies giant Staples and supplements manufacturer/marketer NBTY had fiscal results worth bragging about. That wasn’t the case for apparel cataloger/retailer Eddie Bauer, however.