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MULTICHANNEL MERCHANT » MARKETING
MarketingOct 11, 2006 8:47 PM By Tim Parry
Looking to buy someone a cow this holiday season? How about a camel? These are just two of the gifts that can be bought through Boston-based international relief organization Oxfam America’s online catalog
MarketingOct 11, 2006 8:26 PM By Claude Johnson
To acquire and retain customers, savvy retailers cannot simply say, “We have a nice product” or “We have lovely salespeople” or “We
MarketingOct 11, 2006 7:48 PM By MCM staff
Black Friday is just weeks away, which means surveys and predictions concerning holiday sales are as abundant as fallen leaves in Vermont.
MarketingOct 11, 2006 2:55 AM By Jim Tierney
In Hispanic culture, the quinceanera
MarketingOct 10, 2006 4:39 AM By MCM staff
Home furnishings cataloger/retailer Storehouse is to close all 77 of its stores and its direct business following a court-ordered bankruptcy liquidation sale.
MarketingOct 09, 2006 5:23 PM By Marc Fanelli
MarketingOct 09, 2006 5:19 PM By MCM staff
According to the Abacus 2006 Multichannel Trend Report, the shift from call center sales to Website sales continues. In a benchmark group of multichannel merchants, 25% of direct sales were conducted via Websites in 2005, compared with 20% in 2004–a 25% increase year over year.
MarketingOct 06, 2006 3:07 AM By Mark Del Franco
Though Leon Leonwood Bean barely had an eighth grade education, he mastered the golden rule of retailing: Sell good merchandise and treat the customers like human beings, and they will always come back for more.
MarketingOct 05, 2006 10:42 PM By MCM staff
Gary Comer, who founded apparel and home goods catalog giant Lands’ End, died in Chicago on Oct. 4.
MarketingOct 05, 2006 3:00 AM By Tim Parry
Your spouse wants a 2001 BMW Individual M6 Convertible for Christmas, though you’d rather send him or her into outer space. But if you don’t get him or her the wheels, you could end up in the doghouse, albeit one that starts at $5,000.
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