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MULTICHANNEL MERCHANT » MARKETING
MarketingMay 08, 2006 3:57 AM By Mike T. Davis
One of the most common objectives of market research is to find the customers’ wants and wishes, or their hot buttons. But what if traditional market research identifies the wrong hot buttons? What if conventional market research singles out hot buttons that will freeze your finger? What if standard market research uses a malfunctioning thermometer?
MarketingMay 08, 2006 3:45 AM By Bill Marjot
EMM can mean many things to many marketers, but it typically consists of strategic and marketing planning, financial management, marketing resource management, data integration, information storage, campaign management, customer analytics, Web analytics, personalization, interaction management, channel management, and marketing performance.
MarketingMay 08, 2006 3:33 AM By Sandy Wolstencroft
Matchbacks on business-to-business files are more complicated than on consumer files. If you title slug, the only way to match is at the address level. If you mail by name, the match rate is low because often the contact person has changed.
MarketingMay 06, 2006 3:25 AM By MCM staff
What better place to introduce products and services for multichannel merchants than at the largest conference for multichannel merchants. Here
MarketingMay 04, 2006 3:34 AM By Ken Magill
MarketingMay 02, 2006 10:07 PM By Dave Smith
As integration of multiple channels has become the norm rather than the exception, prospecting for customers has become more challenging. Today
MarketingMay 01, 2006 9:30 PM By MCM staff
Every industry has its rising stars, and the multichannel marketplace is no exception. Given the complexities of operating in more than one channel, the
MarketingMay 01, 2006 9:30 PM By Tim Parry
Modeling has come a long way beyond the good old recency/frequency/monetary value (RFM). Thanks in no small part to the rise of cooperative databases,
MarketingMay 01, 2006 9:30 PM By Barbara Arnn
Forecasting inventory for seasonal demand takes philosopher George Santayana’s dictum Those who cannot remember the past are condemned to repeat it and
MarketingMay 01, 2006 9:30 PM By Andrea Syverson
I was reading the latest J. Peterman catalog and came across this copy: Have you been feeling pokey recently? Not getting your Minimum Daily Requirement
by Tim Parry
Posted 21 hours ago
Posted 21 hours ago