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Marketing ARCHIVE

Keeping Your Circulation Healthy  Nov 06, 2006 10:19 PM By Jim Coogan

Are your Web buyers or your catalog requesters dragging down your response rates? Many catalogers face a problem of the flood of Web buyers, in that the number of buyers is going up but response to house buyer file mailings is going down.

Top 10 E-commerce Tests for the Holiday Season  Nov 06, 2006 8:22 PM By MCM staff

In the days before e-commerce, catalogers pretty much had to have their holiday marketing programs signed and sealed weeks before the shopping season began in earnest.

October Sales Roundup  Nov 03, 2006 7:36 PM By MCM staff

If fall sales can predict holiday results, then four of the five publicly traded companies tracked by MULTICHANNEL MERCHANT are in store for a profitable Christmas.

Financial Reports: Schein, Cabela’s  Nov 03, 2006 7:27 PM By MCM staff

Medical, dental, and veterinary supplier Henry Schein enjoyed double-digit growth during the third quarter, but income at cataloger/retailer Cabela’s slid despite record revenue.

R.R. Donnelley to Buy Banta for $1.3 Billion  Nov 02, 2006 3:59 AM By Jim Tierney

Chicago-based R.R. Donnelley & Sons, the largest printer in North America, agreed on Oct. 31 to buy Menasha, WI-based printer Banta Corp. for $1.3 billion in cash.

Financial Reports: Golfsmith, RedEnvelope  Nov 02, 2006 3:04 AM By MCM staff

Cataloger/retailer Golfsmith keeps fiscal matters neatly on the fairway for the third quarter, while gifts merchant RedEnvelope received a top-line gift of its own

CDW buys its way into IT services market  Nov 01, 2006 10:30 PM By Jim Tierney

For computer reseller CDW Corp., 2005 was a record-setting year in a variety of fiscal categories, including sales ($6.29 billion) and net income ($272.1

S&S helping curb kid obesity  Nov 01, 2006 10:30 PM By Mark Del Franco

There’s no question that childhood obesity is a growing problem in the U.S.: According to a 2003 study for the Centers for Disease Control (CDC), every

Naturalizer’s brand makeover lifts sales  Nov 01, 2006 10:30 PM By Heather Retzlaff

One look at the revamped Naturalizer catalog and it’s clear that these are not your mother’s Naturalizers. The St. Louis-based manufacturer/merchant of

Caught in the Net  Nov 01, 2006 10:30 PM By Heather Retzlaff

A year after launching a Website selling its outdoor sporting gear and clothing in 1996, Recreational Equipment Inc. (REI) installed Internet kiosks in






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