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Marketing ARCHIVE

The C is for channel  Feb 01, 2006 10:30 PM By Mark Del Franco

For years recency, frequency, and monetary value (RFM) was king. Even catalogers that shied away from lavish database models segmented their buyers according

Contact Center Tech: Diversity in Motion  Jan 31, 2006 7:48 PM By Barbara Arnn

The actual range of products included in the phrase

The Case of the Missing Customer  Jan 23, 2006 9:55 PM By Debra Ellis

Key metrics such as attrition and acquisition rates are great performance indicators. Unfortunately, they do not identify specific customers and their value to your business. Find out what it takes to bring your missing customers back from the dead.

Consumers Increasingly Hitting “This Is Spam” Button  Jan 18, 2006 8:16 PM By Ken Magill

Rather than unsubscribing from the lists of e-mailers from whom they no longer want to hear, consumers say they have dramatically increased their use of the

Integrating Data: Tough but Necessary  Jan 17, 2006 5:43 PM By MCM staff

Proper integration of pertinent marketing data for effective and efficient direct marketing campaigns is essential, not only to the success of each campaign but also to the ongoing viability of your company

Top 10 Tactics for Growing Your E-mail List  Jan 12, 2006 3:56 AM By Arthur Sweetser

E-mail drives nearly 25% of all e-commerce business, according to industry estimates. Put another way, one out of every four dollars spent in the e-commerce model is a direct result of e-mail marketing efforts. With returns like that, how can any marketer not make e-mail list strategy a top priority for 2006?

Consumers Will Give Info for Timely, Relevant E-mail: Study  Jan 11, 2006 2:05 AM By MCM staff

Two-thirds of consumers are unwilling to give personal information beyond a name and an e-mail address to marketers unless giving the information improves the quality of the e-mails they receive, according to a recently published study.

E-mail Prospecting Can Still Hit Gold  Jan 11, 2006 1:55 AM By Ken Magill

Don

Flight Your Mail to Get It Delivered  Jan 09, 2006 9:46 PM By MCM staff

Long before he became president of Algonquin, IL-based consultancy Singleton Marketing, Bill Singleton worked as a part-time express courier while in school. Often he would deliver to one company a dozen overnight letters from one sender.

Six Steps to Selecting the Optimal Order Management System  Jan 05, 2006 2:49 AM By Ernie Schell

It






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