Marketing ARCHIVE

Smooth Landings  Sep 01, 2006 9:30 PM By Mark Wachen

Landing page optimization is very much in vogue these days. If there were a Billboard chart for hot acronyms, would clearly be rising with a bullet, heading

The best befriend benefit copy  Sep 01, 2006 9:30 PM By Herschell Gordon Lewis

This column, as veteran (or more accurately, resolute) readers of Multichannel Merchant know in advance, limits comments to copy. Copy isn’t always in

Restoration Hardware begets Brocade Home  Sep 01, 2006 9:30 PM By Heather Retzlaff

As part of an ongoing brand extension, Corte Madera, CA-based Restoration Hardware will launch Brocade Home this month with a 64-page catalog. Based in


We’ve said it before, but it bears repeating: The Annual Multichannel Merchant Awards aren’t a beauty contest. That’s as true this year as it has been

Gifts Title Coming From Restoration Hardware  Aug 31, 2006 8:06 PM By MCM staff

Home decor and furniture merchant Restoration Hardware is keeping the spin-offs coming.

Road Runner Sports Races Towards Retail  Aug 31, 2006 1:33 AM By Jim Tierney

San Diego-based running equipment and apparel cataloger Road Runner Sports is revving up its retail expansion plans.

Nordstrom To Expand Cedar Rapids DC  Aug 30, 2006 11:09 PM By MCM staff

Seattle-based cataloger/retailer Nordstrom said on Aug. 29, it plans to expand its Cedar Rapids, IA-based fulfillment and contact centers. The expansion will coincide with the company’s updating of its direct business’ inventory systems.

Bassett Furniture Launches Consumer Catalog  Aug 30, 2006 9:51 PM By Jim Tierney

Bassett Furniture may have been founded in 1902, but that doesn

Turning the Traditional Contact Center into a Customer-Centric Profit Center  Aug 29, 2006 7:26 PM By Sam Bloomfield

The conventional, transaction-based contact center is going the way of the pay phone: fast disappearing. Whereas the recent wireless boom has made coin-operated telecommunications virtually non-existent, evolving business needs have enabled the contact center to shed its black-and-white, service-based platform. Companies in every market of the retail industry are wise to embrace the changing face of the contact center and the opportunities this presents for the organization as well as the consumer.

Multichannel Campaigns: Filling in the Gaps in Your Data  Aug 26, 2006 12:17 AM By MCM staff

Marketing programs must be relevant, timely, and built upon a credible foundation of meaningful information

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