Marketing ARCHIVE

Three Trends That Will Transform Your Loyalty Strategy  Sep 14, 2006 12:36 AM By Kelly Hlavinka

As we look into the future of loyalty-marketing innovation, three major
trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics.

Blyth Restructures into Multichannel and Direct Selling Units  Sep 14, 2006 12:22 AM By MCM staff

After divesting most of its European businesses earlier this year, Greenwich, CT-based multichannel marketer Blyth, the parent company of gifts cataloger Miles Kimball, is restructuring into direct selling and multichannel businesses.

Only Natural Pet Store Revamps E-Newsletter  Sep 14, 2006 12:10 AM By Heather Retzlaff


Front End Also Presents Challenges with In-Store Pickup  Sep 13, 2006 9:36 PM By MCM staff

Implementing a

Separate but Equal: Warehouse and Labor Management Systems  Sep 13, 2006 7:18 PM By Don Cook

Recent advances in warehouse management systems (WMS) and time and attendance (T&A) systems provide many benefits in inventory control, distribution operations, and personnel administration. They also provide an opportunity to obtain files that you can use to comply with certain labor management requirements. But though labor management is a key means of cutting costs and improving service, it is usually given a low priority during implementation of WMS and T&A systems.

How Much to Budget for Database Marketing vs. Lead Generation  Sep 10, 2006 8:16 PM By MCM staff

Most b-to-b marketers appear to spend 90%-95% of their budget on image, awareness, and sales lead generation programs, and only 5%-10% on database marketing. I think this budgeting approach is dead wrong.

Get to the Source of Your Online Leads  Sep 10, 2006 8:11 PM By Lynn Anne Badurina

When the Web was introduced years ago, direct marketers were faced with the issue of tracking which channel their customers were coming from

Rental List Selects Are Worth Their Weight in Gold  Sep 10, 2006 8:04 PM By Jim Coogan

Jim Coogan, president of Santa Fe, NM-based consultancy Catalog Marketing Economics, says that it is worthwhile to pay for those extra selection charges to get the most targeted names available from rental lists. After all, the incremental response from taking the best-of-the-best names from a rental list will pay the extra costs of the selects.

Financial Reports: Delia’s, Jos. A. Bank, Cutter & Buck  Sep 08, 2006 6:19 PM By MCM staff

Multititle mailer Delia’s, cataloger/retailer Jos. A. Bank Clothiers, and manufacturer/marketer Cutter & Buck all enjoyed year-over-year sales growth for the quarter

Spiegel Brands Acquires Carabella, A.B. Lambdin  Sep 07, 2006 2:54 AM By Jim Tierney

San Francisco-based private equity firm Golden Gate Capital Corp. has made no secret about its intention of building a billion-dollar family of apparel companies. On Sept. 6 it appeared to have reached its goal.

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