Subscribe To X
MULTICHANNEL MERCHANT » MARKETING
MarketingApr 01, 2006 10:30 PM By Ken Magill
What should you be measuring in your e-mail acquisition and retention campaigns? Click rates? Open rates? Revenue per e-mail? E-mail metrics have been
MarketingApr 01, 2006 10:30 PM By Herschell Gordon Lewis
The cover of a catalog says, with ruthless competitive truth: Whatever it is, you can get it on eBay. Oh, eBay has a catalog? You bet it does, and it’s
MarketingApr 01, 2006 10:30 PM By Liz Kislik
Why won’t they give me the resources I need? They hired me to do a job, they give me all these goals, and then they won’t give me the staff/budget/IT/authority/fill-in-the-blank
MarketingMar 29, 2006 10:45 PM By MCM staff
Determining how a company is going to transport product through the supply chain from the source to the customer is a complex challenge. It is more crucial than in the past, due to global sourcing and the multichannel nature of business. A multichannel merchant not only has to track inbound goods from offshore and domestic vendor, but it also has to handle outbound small-package delivery, often using zone skipping and vendor drop-shipping; replenish stores; cross-dock store receipts and in the warehouse to fill catalog and Web backorders; transport, consolidate, and process returns regardless of the channel where the customer purchased the product; and provide warehouse-to-warehouse transfers, inter-store transfers, and retail sends directly to the customer and receipt of goods at the warehouse closest to the vendor.
MarketingMar 28, 2006 12:46 AM By MCM staff
No one can argue with the need to keep a firm grip on costs, but indiscriminately moving customer traffic to a company’s Website or haphazardly outsourcing contact centers can make them less rather than more effective. The key is to develop a customer service strategy that successfully balances costs, revenue, and quality.
MarketingMar 26, 2006 10:34 PM By Kelly Hlavinka
As a high-maintenance catalog shopper, I can be a customer service nightmare
MarketingMar 26, 2006 9:48 PM By Jim Coogan
Cooperative database models are becoming an ever-increasing share of catalogers
MarketingMar 23, 2006 3:52 AM By Les Gore
How do you go about finding great people to hire? Maybe you know some, maybe you can get referrals. But these go only so far.
MarketingMar 20, 2006 9:28 PM By MCM staff
List size is one of the strongest predictors of e-mail response rates, according to the 2005 Response Rate Study recently released by Indianapolis-based on-demand e-mail service provider ExactTarget: Open and click-through rates both decrease steadily as list size increases.
MarketingMar 13, 2006 9:27 PM By Sherry Chiger
Marketing productivity is down, and marketing resistance is up. It’s tough to disagree with the statements that Craig Wood, group president of marketing research firm/consultancy Yankelovich, made in the beginning of his luncheon keynote speech at the Kansas City Direct Marketing Days on March 7.