Marketing ARCHIVE

Future Trends in Interactive Marketing (and the Future is Now) – Part 2  Sep 05, 2006 8:52 PM By Josh Perlstein

Welcome to the second in our two-part series on Internet marketing and communication trends. Here we

Go for Role, Not Title  Sep 05, 2006 8:39 PM By Suaad Sait

By focusing on titles, marketers have been targeting the wrong people: Role or function is the best indicator of response, and title is not the best indicator of function.

Avoiding Mistakes in a Multichannel Environment  Sep 05, 2006 8:21 PM By Frank Days

Think about how much of your business is dedicated to correcting errors. If a customer calls to order a baseball glove and the order arrives on time without any problems, how many of your employees

Office Depot Makes Eastern European Acquisition  Sep 01, 2006 10:05 PM By MCM staff

Delray Beach, FL-based office supplies merchant Office Depot (NYSE:ODP), announced on Aug. 31 that it has acquired Papirius, a business-to-business supplier of office products and services in Eastern Europe.

Wanamaker’s, the Wish Book, and the Web  Sep 01, 2006 9:30 PM By Sherry Chiger

One of the rituals of my childhood was the annual Christmastime trip to the Wanamaker’s department store in Center City Philadelphia. My mom, my sister,

Yankee Candle buys, and maybe sells  Sep 01, 2006 9:30 PM By Jim Tierney

The same day that Yankee Candle Co., announced it was acquiring Petaluma, CA-based competitor Illuminations, the South Deerfield, MA-based candles manufacturer/marketer

Best Manufacturing files for Chapter 11  Sep 01, 2006 9:30 PM By Jim Tierney

Jersey City, NJ-based Best Manufacturing Group, a uniform company founded in 1914, announced on Aug. 9 that it filed a voluntary petition under Chapter

Volume slip-sliding away  Sep 01, 2006 9:30 PM By Sherry Chiger

Catalog Tracker received 265 consumer catalogs in June nearly 6% fewer than the 281 catalogs received in June 2005. It was the fourth month in a row that

The best befriend benefit copy  Sep 01, 2006 9:30 PM By Herschell Gordon Lewis

This column, as veteran (or more accurately, resolute) readers of Multichannel Merchant know in advance, limits comments to copy. Copy isn’t always in


We’ve said it before, but it bears repeating: The Annual Multichannel Merchant Awards aren’t a beauty contest. That’s as true this year as it has been

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