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Marketing ARCHIVE

Creating an INTEGRATED MAIL PLAN  Jan 01, 2006 10:30 PM By Steve Trollinger

It’s time for a New Year’s resolution: Integrate your mail plan. Coming off a season in which sales were lighter than anticipated for many multichannel

Material handling benchmarks  Jan 01, 2006 10:30 PM By Rama Ramaswami

The more things change on the front end dazzling new merchandise, cool Websites, innovative marketing campaigns the more they stay the same on the back

Supersize ‘Em  Jan 01, 2006 10:30 PM By Ken Magill

A multichannel merchant’s average order value online tends to be smaller than its offline average order. Among participants in Multichannel Merchant’s

Parcel carriers release new rates for 2006  Jan 01, 2006 10:30 PM By John Fischer

It’s that time of year again: No, not the time for keeping New Year’s resolutions, but for absorbing the new parcel carrier rates announced last month

The Year in Review: 2005  Dec 28, 2005 2:25 AM By MCM staff

There are two year-end traditions you can count on from the media: a review of the year that

The Alpha Project: End-to-End Measurement  Dec 21, 2005 7:55 PM By Brian Quinton

You may not know what a

FTC: Progress Being Made on Spam  Dec 21, 2005 3:07 AM By Ken Magill

Despite some troubling developments in e-mail since the Can-Spam Act of 2003 went into effect two years ago, the often-derided federal law has resulted in marketers adopting more best practices

Prepare Your Operation to Cope with These Six Trends in 2006  Dec 15, 2005 2:40 AM By Rama Ramaswami

You may be preoccupied with family and friends this holiday season, but don

Six Trends That Will Change the Way You Do Business  Dec 14, 2005 5:14 AM By Debra Ellis

’Tis the season to count blessings, enjoy time with loved ones, and make predictions about the year to come. But let’s leave predictions regarding consumer confidence, the job market, and the stock market to the economists. Those numbers have little effect on individual businesses creating long-term relationships with their customers. Instead, let’s focus on the […]

Still Waiting for That E-mail Avalanche  Dec 07, 2005 6:47 PM By Ken Magill

By now it






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