Marketing ARCHIVE

Having His Say: Online vs. On-Demand Marketing Databases  Mar 07, 2005 8:15 PM By John Barth

No matter how you maintain your customer history, you certainly should have faster and smarter access to it.

Reports that once took six months to develop are routinely delivered in a month or less these days. As a result, marketing strategies have changed considerably as well. Marketers are much more targeted with their offers and the timing of them.

Today we use terms such as

Four Tips for Profitable Multichannel Prospecting  Mar 07, 2005 8:08 PM By MCM staff

We all know that it’s less expensive to keep a customer than to find a new one. But to grow a business, prospecting is arguably as important as retention.

To help you find new customers profitably, Mark Traverso, vice president of list management, new business, and e-commerce at Pompano Beach, FL-based Lighthouse List Co., and Michele Volpe, vice president for Novato, CA-based list firm Media Source Solutions, offer some suggestions:

The Top 10 Supply Chain Improvement Strategies  Mar 02, 2005 11:27 PM By Jeff Morris

Changes in the supply chain world occurring too quickly for you?

Ernst & Young Consumer Trends Report  Mar 02, 2005 2:35 AM By Barbara Arnn

Ernst & Young

Slow & Steady  Mar 01, 2005 10:30 PM By Debra Ellis

There is a breakdown between the theory and the implementation of customer relationship management. The theory seems simple enough: Create a unique shopping

Service Call  Mar 01, 2005 10:30 PM By MCM staff

Ideally, Customer Service Day (if there were such a thing) would be every day. But sadly, it would, if instituted now, come around with the same frequency

Sharper Image adds a new channel TV  Mar 01, 2005 10:30 PM By Margery Weinstein

The Internet, 149 stores, and 85 million catalogs annually aren’t enough for high-tech gifts merchant Sharper Image Corp. On Feb. 2 the San Francisco-based

Customer Service  Mar 01, 2005 10:30 PM By Jeff Morris

DR. JON ANTONDirector, Benchmark ResearchCCDQ, Purdue University We all have our own stories of customer service nightmares. Our favorite is the time

Deal market in hibernation for Q4  Mar 01, 2005 10:30 PM By Mark Del Franco

Deal-making bears spent the fourth quarter of 2004 hibernating, judging from the scarcity of industry mergers and acquisitions during the time. Only 11






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