MULTICHANNEL MERCHANT » MARKETING
The days of multichannel marketing as an independent business discipline, dominated by just a few tech-savvy marketers, are over. Successful direct marketers
Successful catalogers know what makes a print layout work, and many have also mastered the layout or navigation of a Website. But laying out a brick-and-mortar
It’s never to soon to start thinking about the all-important holiday season. Before the gift-buying frenzy typically gets under way, customers are stocking
According to the U.S. Small Business Administration, the number of small and midsize Hispanic-owned U.S. businesses is now at about 2 million and expected
The cover of a print catalog says: 2004/2005 / Columbia, Snake and Willamette River Cruises / Aboard Authentic SternWheeler / Along The Lewis& Clark Route.
In keeping with the move toward multichannel marketing, many catalogers are converting their house files into customer marketing databases, says Arthur Middleton Hughes, vice president/solutions architect for Richardson, TX-based database marketing firm KnowledgeBase Marketing. Some are using advanced techniques to increase customer response, retention, and cross-sells. In return they are seeing increased rates of retention and increased order sizes.
Building your permission-based e-mail database begins with creating a strategy for e-mail address collection and, ultimately, your corresponding value-based e-mail communications program, says Deirdre Namur, vice president of creative services at e-mail solutions provider Bigfoot Interactive. As such, she advises paying particular attention to collecting important demographic and product-interest fields that will help you build relevant e-mail communications.
Half of the 14 publicly traded business-to-business and computer merchants tracked by Catalog Age ended 2004 with a stronger fourth-quarter bottom line
This year’s Order Management Software Review includes grades and ranks for each major software function from the vendors’ own perspective, giving you