MULTICHANNEL MERCHANT » MARKETING
MarketingNov 01, 2006 10:30 PM By Heather Retzlaff
A year after launching a Website selling its outdoor sporting gear and clothing in 1996, Recreational Equipment Inc. (REI) installed Internet kiosks in
MarketingNov 01, 2006 10:30 PM By Jim Tierney
Although Guitar Center has had a Website since 1995, visitors could not buy product from the site. But in late June the Westlake Village, CA-based retailer
MarketingNov 01, 2006 10:30 PM By Sherry Chiger
Maybe it’s due to the growing popularity of music downloads. Or maybe it’s because category killers such as Amazon.com and BN.com continue to gobble up
MarketingNov 01, 2006 10:30 PM By Andrea Syverson
The words of the author/theologian/educator/civil-rights leader Howard Thurman stopped me in my tracks: Don’t ask yourself what the world needs. Ask yourself
MarketingNov 01, 2006 9:07 PM By Tim Parry
The Home Depot has dropped two high-end catalogs that it had launched just one year ago. But the big-box retailer has no plans to exit the direct-to-consumer home market.
MarketingNov 01, 2006 7:30 PM By MCM staff
Going into the holiday 2006 season, it’s not the most optimistic of times. Consumers are weary of the Iraq war, leery of another rise in energy costs,
MarketingNov 01, 2006 2:41 AM By MCM staff
Forrester Research says that holiday shoppers are pessimistic this year. But BDO Seidman says that chief marketing officers at leading retailers are quite optimistic
MarketingNov 01, 2006 2:07 AM By MCM staff
The third quarter was a strong one for IAC, parent of Ask.com, HSN, and the Cornerstone Brands catalogs.
MarketingOct 30, 2006 11:48 PM By MCM staff
To recap: We have covered three of the five steps to optimize your data: data aggregation (getting your data together), data augmentation (filling in the gaps in your data), and data processing (making your data useful).
The next step in the process is data analysis, or making your data meaningful
MarketingOct 30, 2006 11:42 PM By MCM staff
When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies? Here are seven strategies: