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Marketing ARCHIVE

Beating the category killers  Aug 01, 2005 9:30 PM By Margery Weinstein

Today’s bigger is better retail mentality, the growing popularity of comparison-shopping Websites, and the onslaught of marketers offering low prices

6th annual i.merchant awards  Aug 01, 2005 9:30 PM By MCM staff

When we started the I.Merchant Awards in 1999, e-commerce was still in its infancy. While some might say the medium has barely learned to walk, we argue

Click-to-Callback Eases Multichannel Operations  Jul 28, 2005 1:43 AM By Rama Ramaswami

Your Web sales are doing great, but like many retailers, you

What You Can Learn from “The Fantastic Four”  Jul 13, 2005 7:35 PM By Debra Ellis

The movie

Lights, Camera, Campaign!  Jul 01, 2005 9:30 PM By MCM staff

Developing a seasonal campaign a multichannel, multiple-impression integrated marketing effort designed to run across an entire season is akin to making

CDW launches Biz Tech magazine  Jul 01, 2005 9:30 PM By Heather Retzlaff

Just as every actor wants to direct, it seems that every cataloger wants to produce a magazine. Take Vernon Hills, IL-based computer reseller CDW Corp.

It’s raining discounts  Jul 01, 2005 9:30 PM By Sherry Chiger

In our article “Sales up, but what about profits?” a rise in first-quarter revenue among b-to-b merchants is credited in part to a fundamentally strong U.S.

TUNING IN  Jul 01, 2005 9:30 PM By Shari Altman

Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many

The pitch for sales software  Jul 01, 2005 9:30 PM By Jeff Morris

If there was technology that could help your sales force better manage contacts, generate higher sales, and close more deals, would you invest in it?

Integration: The Multichannel Marketer’s Byword  Jun 28, 2005 8:59 AM By Sherry Chiger

“No man is an island,” as the saying goes–and for marketing professionals it goes double. Such was the underlying theme of Monday’s Multichannel Marketing Day event, sponsored by MULTICHANNEL MERCHANT, sister publication “Direct,” and marketing services provider Experian.






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