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MULTICHANNEL MERCHANT » MARKETING
MarketingApr 19, 2006 6:26 PM By Ken Magill
Chicago–An unacceptably high number of consumer complaints is often the top metric e-mail inbox providers use to determine whether to block incoming e-mail, according to panelists at the E-mail Sender and Provider Coalition’s Deliverability Bootcamp on Tuesday.
MarketingApr 19, 2006 4:52 AM By MCM staff
A customer who purchases from two channels is worth three times as much as a single-channel customer. A customer who purchases from three channels (catalog, Internet, and stores) can yield five to six times the value of a single-channel buyer.
MarketingApr 19, 2006 3:32 AM By Page Duffy
By now most marketers know, and should be using, the commonly accepted protocols for obtaining permission from prospects and customers to send them commercial e-mail.
MarketingApr 08, 2006 1:02 AM By Jim Coogan
Looking for new
MarketingApr 05, 2006 9:44 PM By Darrell Knight
IVR is catching on because consumers are finally becoming comfortable with the technology of talking to computers.
MarketingApr 05, 2006 12:01 AM By Ken Magill
MarketingApr 04, 2006 11:54 PM By Ken Magill
An average of 20.5% of permission-based e-mails in the second half of 2005 either ended up in recipients
MarketingApr 02, 2006 7:49 AM By MCM staff
Businesses worldwide lose an estimated 6% of annual revenue due to poor management of customer data, according to a survey into global data quality by QAS, a division of Experian’s Marketing Services Business. In comparison, businesses in the United States admit to losing 7.3% of revenue.
MarketingApr 01, 2006 10:30 PM By Ken Magill
What should you be measuring in your e-mail acquisition and retention campaigns? Click rates? Open rates? Revenue per e-mail? E-mail metrics have been
MarketingApr 01, 2006 10:30 PM By Herschell Gordon Lewis
The cover of a catalog says, with ruthless competitive truth: Whatever it is, you can get it on eBay. Oh, eBay has a catalog? You bet it does, and it’s
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