Marketing ARCHIVE

American Blinds is in the house  May 15, 2005 9:30 PM By John Fischer

Plymouth, MI-based American Blinds is adding a twist to the shop-at-home concept. The home decor cataloger partnered with Orange, CA-based Budget Blinds

On-track online  May 15, 2005 9:30 PM By Margery Weinstein

It’s not hard to see why online surveys are the market research tool of choice for an ever-growing number of companies, according to account executive

Focusing on the Feds  May 15, 2005 9:30 PM By Mark Amtower

Uncle Sam wants you. Well, it’s not so much that he wants you as that he wants to buy from you as long as your company offers competitive prices and,

The New Realities of Multichannel  May 15, 2005 9:30 PM By MCM staff

By now you’ve seen the stats: A mean 35.5% of catalogers’ sales last year came via the Internet, according to our recent Benchmark Report on Operations

Action Bag sees the beauty of alliances  May 15, 2005 9:30 PM By John Fischer

Action Bag and Display Co. has created a beautiful niche for itself. The Wood Dale, IL-based cataloger, which sells bags, boxes, and the like to beauty

Survey says: research works  May 15, 2005 9:30 PM By Margery Weinstein

Decisions about which new product lines to offer, what areas of customer service most need improvement, or which catalog covers will be most effective

On the Campaign Trail  May 15, 2005 9:30 PM By MCM staff

Online merchant Overstock.com offers more than 550,000 SKUs of discounted goods, ranging from apparel to videos. To keep

May 15, 2005  May 15, 2005 9:30 AM By MCM staff

 

PUMP UP the VALUE  May 01, 2005 9:30 PM By MCM staff

The days of multichannel marketing as an independent business discipline, dominated by just a few tech-savvy marketers, are over. Successful direct marketers

Christmas in May  May 01, 2005 9:30 PM By KATHY REVELLO

It’s never to soon to start thinking about the all-important holiday season. Before the gift-buying frenzy typically gets under way, customers are stocking






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