Marketing ARCHIVE

Luxury lives  Mar 01, 2005 10:30 PM By Mark Del Franco

It’s tough enough competing for customers and market share when you sell something that’s a necessity. But even Eva Jeanbart-Lorenzotti (below), cofounder/CEO

The Price of discounting  Mar 01, 2005 10:30 PM By MCM staff

Simplicity clearly has its benefits. Consider the days before the term multichannel retailing existed. A merchant running a brick-and-mortar store who

Service Call  Mar 01, 2005 10:30 PM By MCM staff

Ideally, Customer Service Day (if there were such a thing) would be every day. But sadly, it would, if instituted now, come around with the same frequency

Partnership profits vocational-ed supplier  Mar 01, 2005 10:30 PM By John Fischer

At 960 pages, the 2005 catalog of vocational education supplier Brodhead Garrett is its largest since 1988. Accounting for 600 of those pages are woodworking

Customer Service  Mar 01, 2005 10:30 PM By Jeff Morris

DR. JON ANTONDirector, Benchmark ResearchCCDQ, Purdue University We all have our own stories of customer service nightmares. Our favorite is the time

Beyond the Press Release  Mar 01, 2005 10:30 PM By Lisa C. Hahn

How many times have you seen a competitor’s company or product featured in a newspaper or magazine article and said, Why can’t my company get coverage

Joie de Vivre  Mar 01, 2005 10:30 PM By MCM staff

It’s good to be Vivre these days. The New York-based luxury brands cataloger’s sales rose 54% last year, far exceeding expectations, to an estimated $60

Slow & Steady  Mar 01, 2005 10:30 PM By Debra Ellis

There is a breakdown between the theory and the implementation of customer relationship management. The theory seems simple enough: Create a unique shopping

TANK AND KEARNEY JOIN E*FILL AMERICA  Feb 26, 2005 2:43 AM By MCM staff

Mission Viejo, California






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