Operations Summit 2016

Subscribe


 

Marketing ARCHIVE

August Sales Roundup  Sep 06, 2006 10:54 PM By MCM staff

August was yet another difficult month for Sharper Image Corp., as its sales continued to slide, though on a brighter note, the company

Future Trends in Interactive Marketing (and the Future is Now) – Part 2  Sep 05, 2006 8:52 PM By Josh Perlstein

Welcome to the second in our two-part series on Internet marketing and communication trends. Here we

Go for Role, Not Title  Sep 05, 2006 8:39 PM By Suaad Sait

By focusing on titles, marketers have been targeting the wrong people: Role or function is the best indicator of response, and title is not the best indicator of function.

Avoiding Mistakes in a Multichannel Environment  Sep 05, 2006 8:21 PM By Frank Days

Think about how much of your business is dedicated to correcting errors. If a customer calls to order a baseball glove and the order arrives on time without any problems, how many of your employees

Office Depot Makes Eastern European Acquisition  Sep 01, 2006 10:05 PM By MCM staff

Delray Beach, FL-based office supplies merchant Office Depot (NYSE:ODP), announced on Aug. 31 that it has acquired Papirius, a business-to-business supplier of office products and services in Eastern Europe.

Best Manufacturing files for Chapter 11  Sep 01, 2006 9:30 PM By Jim Tierney

Jersey City, NJ-based Best Manufacturing Group, a uniform company founded in 1914, announced on Aug. 9 that it filed a voluntary petition under Chapter

Wanamaker’s, the Wish Book, and the Web  Sep 01, 2006 9:30 PM By Sherry Chiger

One of the rituals of my childhood was the annual Christmastime trip to the Wanamaker’s department store in Center City Philadelphia. My mom, my sister,

Volume slip-sliding away  Sep 01, 2006 9:30 PM By Sherry Chiger

Catalog Tracker received 265 consumer catalogs in June nearly 6% fewer than the 281 catalogs received in June 2005. It was the fourth month in a row that

Yankee Candle buys, and maybe sells  Sep 01, 2006 9:30 PM By Jim Tierney

The same day that Yankee Candle Co., announced it was acquiring Petaluma, CA-based competitor Illuminations, the South Deerfield, MA-based candles manufacturer/marketer

The best befriend benefit copy  Sep 01, 2006 9:30 PM By Herschell Gordon Lewis

This column, as veteran (or more accurately, resolute) readers of Multichannel Merchant know in advance, limits comments to copy. Copy isn’t always in






© 2016, Access Intelligence, LLC. All rights reserved.