MULTICHANNEL MERCHANT » MARKETING
No matter how you maintain your customer history, you certainly should have faster and smarter access to it.
Reports that once took six months to develop are routinely delivered in a month or less these days. As a result, marketing strategies have changed considerably as well. Marketers are much more targeted with their offers and the timing of them.
Today we use terms such as
We all know that it’s less expensive to keep a customer than to find a new one. But to grow a business, prospecting is arguably as important as retention.
To help you find new customers profitably, Mark Traverso, vice president of list management, new business, and e-commerce at Pompano Beach, FL-based Lighthouse List Co., and Michele Volpe, vice president for Novato, CA-based list firm Media Source Solutions, offer some suggestions:
Changes in the supply chain world occurring too quickly for you?
PORT WASHINGTON, NY
Ernst & Young
Simplicity clearly has its benefits. Consider the days before the term multichannel retailing existed. A merchant running a brick-and-mortar store who
At 960 pages, the 2005 catalog of vocational education supplier Brodhead Garrett is its largest since 1988. Accounting for 600 of those pages are woodworking
The release of AOL 9.0, with its new personalized adaptive filters, and similar services from other Internet service providers (ISPs) has opened a new
How many times have you seen a competitor’s company or product featured in a newspaper or magazine article and said, Why can’t my company get coverage
There is a breakdown between the theory and the implementation of customer relationship management. The theory seems simple enough: Create a unique shopping