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Marketing ARCHIVE

TALES FROM THE FRONT  Sep 01, 2006 9:30 PM By MCM staff

Not fazed by power outage On July 24 a Multichannel Merchant staffer received the following e-mail from gifts, jewelry, and tabletop items cataloger/retailer

Footwear mailers step up on the list growth  Sep 01, 2006 9:30 PM By Sherry Chiger

Catalogs that specialize in footwear (as opposed to apparel merchants that include shoes as part of their merchandise mix) account for about 6% of all

Refine with online data  Sep 01, 2006 9:30 PM By Tim Parry

As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general

Best Manufacturing files for Chapter 11  Sep 01, 2006 9:30 PM By Jim Tierney

Jersey City, NJ-based Best Manufacturing Group, a uniform company founded in 1914, announced on Aug. 9 that it filed a voluntary petition under Chapter

Wanamaker’s, the Wish Book, and the Web  Sep 01, 2006 9:30 PM By Sherry Chiger

One of the rituals of my childhood was the annual Christmastime trip to the Wanamaker’s department store in Center City Philadelphia. My mom, my sister,

Volume slip-sliding away  Sep 01, 2006 9:30 PM By Sherry Chiger

Catalog Tracker received 265 consumer catalogs in June nearly 6% fewer than the 281 catalogs received in June 2005. It was the fourth month in a row that

Yankee Candle buys, and maybe sells  Sep 01, 2006 9:30 PM By Jim Tierney

The same day that Yankee Candle Co., announced it was acquiring Petaluma, CA-based competitor Illuminations, the South Deerfield, MA-based candles manufacturer/marketer

The best befriend benefit copy  Sep 01, 2006 9:30 PM By Herschell Gordon Lewis

This column, as veteran (or more accurately, resolute) readers of Multichannel Merchant know in advance, limits comments to copy. Copy isn’t always in

21st ANNUAL MULTICHANNEL MERCHANT AWARDS  Sep 01, 2006 9:30 PM By MCM staff

We’ve said it before, but it bears repeating: The Annual Multichannel Merchant Awards aren’t a beauty contest. That’s as true this year as it has been

Smooth Landings  Sep 01, 2006 9:30 PM By Mark Wachen

Landing page optimization is very much in vogue these days. If there were a Billboard chart for hot acronyms, would clearly be rising with a bullet, heading






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