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MULTICHANNEL MERCHANT » MARKETING
Hanover Direct subsidiary Brawn of California did not engage in a deceptive business practice by charging customers a $1.48
Atlanta–You can move substantial profit to–or from–your bottom line through properly controlled inventory, according to consultant George J. Mollo Jr., principal of consulting firm GJM Associates.
The board of directors of the Direct Marketing Association voted to require all
DMA members to use e-mail identification and
Periodically I get calls from prospective clients stating that they want to start a loyalty program or club. When I start probing to understand what they
In July 2004, Elmsford, NY-based wine accessories cataloger The Wine Enthusiast tried something it had never done before: an outbound telemarketing campaign
The Internet’s biggest mailbox providers, including Yahoo!, Microsoft, and AOL, are moving ahead with sender authentication solutions that will affect
Selecting the merchandise that customers want to buy is fundamental to your business’s success. So is ordering the correct amount of that merchandise.
Given the proliferation of credit cards and that so many consumers are already saddled with debt, you may wonder whether it’s worth your while to offer
The past few years have been anything but fun and games for New York-based cataloger/retailer FAO Schwarz. The purveyor of upscale toys survived two bankruptcies
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