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Marketing ARCHIVE

Enough blame for everyone  Oct 01, 2006 9:30 PM By Sherry Chiger

If only the U.S. Postal Service could use some of the marketing industry’s top talent to promote its pending rate case: Now with more sortation levels!

2006 Benchmark Report INFORMATION TECHNOLOGY  Oct 01, 2006 9:30 PM By Mark Del Franco

Here’s an encouraging statistic from Multichannel Merchant’s 2006 Information Technology Systems Benchmark Report: More than 70% of respondents said that

Paper prices holding for now  Oct 01, 2006 9:30 PM By Jim Tierney

With the fall mailing season under way, paper prices appear to be holding steady a relief for catalogers after a series of increases earlier this year.

The Ella Starr catalog is born  Oct 01, 2006 9:30 PM By Tim Parry

New York-based apparel manufacturer Mink Marketing has launched Ella Starr, its first catalog and e-commerce site, targeting African-American and Hispanic

Coping with change  Oct 01, 2006 9:30 PM By Liz Kislik

The more things change, the more they remain the same, as the saying goes. And that’s what most employees expect of corporate change initiatives. Employees

Conducting a Multichannel Creative Critique  Oct 01, 2006 9:30 PM By MCM staff

When was the last time you critiqued your print catalog or considered the creative presentation of your Website? More important, do you typically consider

Movers & shakers  Oct 01, 2006 9:30 PM By MCM staff

Charming Shoppes, a multi-channel apparel merchant based in Bensalem, PA, has promoted Edwin Neumann to senior vice president/chief financial officer,

back word  Oct 01, 2006 9:30 PM By MCM staff

Pluto’s plummet inspires Discovery poll The news that Pluto had been demoted from planet to mere dwarf planet by the International Astronomical Union

Ay Carrumba! Eleventh-Hour Debate Over Parcel Rates Could Kill Postal Reform  Sep 27, 2006 8:32 PM By Mark Del Franco

As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform, according to Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association in Washington.

Lake Champlain Chocolates Moving to Greener Pastures  Sep 27, 2006 8:28 PM By Mark Del Franco

Lake Champlain Chocolates in October is moving its packaging, warehousing, and shipping divisions into a building down the street from its Burlington, VT, headquarters. Not only is the new 47,000 sq. ft.- location more than double the size of its old distribution center, it’s also a whole lot greener.






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