MULTICHANNEL MERCHANT » MARKETING
We all know that cataloging is a merchandise-driven business and that finding fresh product is an ongoing concern for catalog merchandisers. As a source
Hollywood, FL–During her presentation at e-Tail 2004 here, Katie Kean, vice president of the WebSphere Commerce Application and Integration Middleware division for IBM Software Group, discussed some of the key multichannel issues that brick-and-mortar retailers need to consider in running their Websites in conjunction with their other marketing channels.
Hotels aren’t the only businesses that buy linens, paper towels, and cleaning supplies. Funeral parlors need many of the same products. So hospitality
In the spring of 2003, after enjoying five years of double-digit growth, Benchmark Brands Inc., a Norcross, GA-based multichannel retailer of foot-care
Many catalogers dismiss subscription lists as a profitable way to reach prospects. But for catalogers, particularly business-to-business mailers, that
Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns.
Years ago, content management system (CMS) software started as document management systems for large corporations. In the past few years, as the Web has
When the great jazz composer, pianist, and bandleader Duke Ellington wanted to offer the highest praise, he would say that something or someone was beyond
You probably are saying to yourself, I don’t spam, so why read this column? Or I send e-mails only to my customers. Or I send e-mails only to customers
As multichannel retailing matures, it’s time to jettison early Web apps and replace them with brand-new e-commerce technology platforms. A report from