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Marketing ARCHIVE

Winterthur puts gifts book on hold  Oct 01, 2006 9:30 PM By Jim Tierney

Due to a steady decline in sales, the Winterthur Museum has suspended its gifts catalog indefinitely. The Winterthur, DE-based organization, which is

Home, sweet home catalogs  Oct 01, 2006 9:30 PM By Sherry Chiger

As the size of the average American home has been creeping upward over the years, so has the size of the 12-month active universe for the home catalogs

Coping with change  Oct 01, 2006 9:30 PM By Liz Kislik

The more things change, the more they remain the same, as the saying goes. And that’s what most employees expect of corporate change initiatives. Employees

Conducting a Multichannel Creative Critique  Oct 01, 2006 9:30 PM By MCM staff

When was the last time you critiqued your print catalog or considered the creative presentation of your Website? More important, do you typically consider

Ay Carrumba! Eleventh-Hour Debate Over Parcel Rates Could Kill Postal Reform  Sep 27, 2006 8:32 PM By Mark Del Franco

As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform, according to Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association in Washington.

Lake Champlain Chocolates Moving to Greener Pastures  Sep 27, 2006 8:28 PM By Mark Del Franco

Lake Champlain Chocolates in October is moving its packaging, warehousing, and shipping divisions into a building down the street from its Burlington, VT, headquarters. Not only is the new 47,000 sq. ft.- location more than double the size of its old distribution center, it’s also a whole lot greener.

Thalheimer Out as Sharper Image CEO  Sep 27, 2006 3:31 AM By MCM staff

Following 18 months of shrinking sales and profits, Sharper Image Corp. founder Richard Thalheimer, the merchandising visionary who made high-end gadgetry accessible to the masses, was replaced as chairman/CEO

Eleventh-Hour Debate Over Parcel Rates Could Kill Postal Reform  Sep 26, 2006 5:23 AM By Mark Del Franco

As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform,

Making Catalog Requests Your Most Profitable Prospecting Method  Sep 25, 2006 6:53 PM By Jim Coogan

Using two-step catalog requests for customer prospecting is a long-established strategy. But the model is changing rapidly with the influx of Web catalog requests.

Custom Prospect Database Solutions: Business Process Changes  Sep 25, 2006 6:42 PM By Caryn L. Gray

How consumer prospect databases require us to change how we think about and execute

o list rental agreements
o the list use approval process
o strategic analyses
o what we learn from the strategic analyses.






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