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Marketing ARCHIVE

To keep growing, Sharper Image prunes  Apr 01, 2005 10:30 PM By Margery Weinstein

Sharper Image Corp. has had a great run: For nine of the 10 past years, the San Francisco-based manufacturer/marketer of high-tech gifts enjoyed sales

A hire authority  Apr 01, 2005 10:30 PM By Liz Kislik

Hiring the right person is the first step to successful employee retention. So although the day-to-day challenges and crises of running your business

Hardly a gangbuster quarter  Apr 01, 2005 10:30 PM By Mark Del Franco

Half of the 14 publicly traded business-to-business and computer merchants tracked by Catalog Age ended 2004 with a stronger fourth-quarter bottom line

Critics’ Choice  Apr 01, 2005 10:30 PM By MCM staff

This year’s Order Management Software Review includes grades and ranks for each major software function from the vendors’ own perspective, giving you

Cable Access  Apr 01, 2005 10:30 PM By Mark Del Franco

Will The Garnet Hill Hour be sandwiched between Rug Gallery and Gold Wardrobing on cable-TV shopping network HSN’s prime-time schedule? Perhaps, once

OPERATIONS  Apr 01, 2005 10:30 PM By Sherry Chiger

Nowhere is the effect of the Internet on the industry clearer than when looking at how orders are received. The respondents to this year’s Catalog Age

Live from NEMOA: Lego Builds Brand Brick by Brick  Mar 31, 2005 4:49 AM By Margery Weinstein

Staying true to its mission of providing creative, confidence-building toys for children while continuing to expand its number of customer touch points has been integral to the success of Enfield, CT-based Lego,

Integrate for Improved Prospecting  Mar 21, 2005 11:11 PM By MCM staff

So many media, so little time (and money): That seems to be the mantra of multichannel marketers. In deciding which media will provide the greatest return on investment,

2004 a Record Year for DM Deals  Mar 15, 2005 6:01 AM By Mark Del Franco

Mergers and acquisitions activity within the direct marketing industry was at a record high last year, according to New York-based investment banking firm Petsky Prunier. The firm tallied 550 transactions in 2004 among direct marketing, marketing service, and marketing technology companies

DMA Publishes Updated Statistical Resources  Mar 10, 2005 4:01 AM By Jeff Morris

The Direct Marketing Association (DMA) has released two books that are absolutely chock full of facts, figures and information that is essential to plan the future of a direct marketing operation. The DMA 2004 Statistical Fact Book brings together projections, statistics, and trends from over 65 leading research sources. The DMA State of the Catalog/Interactive Industry Report 2004, meanwhile, combines the resources of the DMA and Catalog Age research groups.






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