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Marketing ARCHIVE

The Business of B-to-B Subscriber Files  Jul 01, 2004 9:30 PM By Mark Del Franco

Many catalogers dismiss subscription lists as a profitable way to reach prospects. But for catalogers, particularly business-to-business mailers, that

DC CONFIDENTIAL  Jul 01, 2004 9:30 PM By JIM ISAACS

In the spring of 2003, after enjoying five years of double-digit growth, Benchmark Brands Inc., a Norcross, GA-based multichannel retailer of foot-care

Do Spammers Walk Among Us?  Jun 01, 2004 9:30 PM By Jerry Cerasale

You probably are saying to yourself, I don’t spam, so why read this column? Or I send e-mails only to my customers. Or I send e-mails only to customers

A System to Tackle Tough DM Tasks  Jun 01, 2004 9:30 PM By Ernie Schell

When the great jazz composer, pianist, and bandleader Duke Ellington wanted to offer the highest praise, he would say that something or someone was beyond

NEW DOT-COM SOFTWARE  Jun 01, 2004 9:30 PM By Rama Ramaswami

As multichannel retailing matures, it’s time to jettison early Web apps and replace them with brand-new e-commerce technology platforms. A report from

Business as Usual  Jun 01, 2004 9:30 PM By Rama Ramaswami

IT’S HARD TO BELIEVE that only a few years ago, selling products online was rare for most retailers and a downright impossibility for some. Today, you’d

Happily Ever After  Jun 01, 2004 9:30 PM By Debra Ellis

The promise of customer relationship management is great collecting real-time information that allows you to provide the right product, price, and service

The Buzz in Call Center Tech  Jun 01, 2004 9:30 PM By Margery Weinstein

Internet protocol (IP) telephony has come into its own during the past 12-18 months. For several years now, smaller catalogers have been able to use the

The Case for Content Management  Jun 01, 2004 9:30 PM By MCM staff

Years ago, content management system (CMS) software started as document management systems for large corporations. In the past few years, as the Web has

Campaign Management Reform  Jun 01, 2004 9:30 PM By Mark Del Franco

Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns.






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