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MULTICHANNEL MERCHANT » MARKETING
SAN MATEO, CA – January 6, 2005 – NetSuite, Inc., today announced that since
the launch of the company’s NetSuite Small Business in August 2004, hundreds
of companies using QuickBooks Pro have switched to NetSuite.
Every executive knows that you make more money selling to your existing customers than you do chasing new ones. That’s why so many companies place so
There’s very little the world can throw at U.S. consumers to keep them from spending money, a reporter for CNN/Money wrote in February 2003. Consumers
When multichannel merchants add retail locations to their mix, one item topping their to-do lists is choosing a point-of-sale, or POS, system. This is
Business-to-business marketers have used private promotional databases to improve response and better target their mailings since the early 1980s. Now, says Linda Huntoon, executive vice president, of Greenwich, CT-based list services firm Direct Media, consumer merchants are starting to take advantage of them as well.
Recency, frequency, and monetary (RFM) database segmentation has been proven to work. Yet many smaller companies
The Penzeys Spices catalog has garnered a cult following, in large part because of the half-dozen or so recipes included in each issue. Now the Milwaukee-based
The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul
When training is in order for new technology, cataloger/retailer OfficeMax heads to the classroom. The Itasca, IL-based office supplier, which has six