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MULTICHANNEL MERCHANT » MARKETING
MarketingJun 28, 2005 8:59 AM By Sherry Chiger
“No man is an island,” as the saying goes–and for marketing professionals it goes double. Such was the underlying theme of Monday’s Multichannel Marketing Day event, sponsored by MULTICHANNEL MERCHANT, sister publication “Direct,” and marketing services provider Experian.
MarketingJun 26, 2005 9:30 PM By Mark Del Franco
Of the 11 publicly traded business-to-business and computer merchants tracked by Multichannel Merchant, all but one, PC Connection, could boast of a boost
MarketingJun 26, 2005 9:30 PM By Margery Weinstein
Geneseo, NY-based cheerleading and dance team supplies cataloger Team Cheer has reason to cheer itself: In just eight months, the company’s new sales
MarketingJun 26, 2005 9:30 PM By John Fischer
Sevierville, TN-based cataloger Smoky Mountain Knife Works three years ago began selling its wares on satellite television programming provider the Dish
MarketingJun 24, 2005 6:21 PM By MCM staff
E-mail open rates are down, but conversion rates are up: Those are the first-quarter trends reported by New York-based marketing services provider DoubleClick.
MarketingJun 22, 2005 11:31 PM By Heather Retzlaff
According to a 2004 study by the Pew Research Center, 63% of consumers trust e-mail less than they had the previous year. Redmond, WA-based Microsoft is trying to turn that tide by notifying its Hotmail customers when Sender ID protocol is unable to verify the authenticity of an e-mail message.
MarketingJun 15, 2005 4:25 AM By MCM staff
Just as every actor wants to direct, it seems that every cataloger wants to produce a magazine. Vernon, Hills, IL-based computer reseller CDW Corp. is the latest to break into publishing,
MarketingJun 09, 2005 10:02 PM By MCM staff
Operations & Fulfillment Research Back to Multichannel Research Store Operations & Fulfillment’s Materials Handling Survey Operations + Fulfillment’s 2004 Material Handling Report Operations & Fulfillment’s Information Systems Report Operations & …
MarketingJun 09, 2005 8:49 PM By MCM staff
Catalog Age Research Back to Multichannel Research Store Catalog Age’s 2005 Operations Benchmark Report Catalog Age’s 2005 Operations Benchmark Catalog Age’s Benchmark: Marketing NEW 2005 STUDY! Catalog Age’s 2005 Benchmark: Marketing Catalog Age’s …
MarketingJun 02, 2005 1:37 AM By Sherry Chiger
Bill Nussey is president/CEO of Atlanta-based Silverpop, a provider of e-mail marketing services. We caught up with him last week at the Annual Catalog Conference in Orlando, FL. Here are selected words of wisdom from our conversation