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Marketing ARCHIVE

LIVE FROM THE ANNUAL CATALOG CONFERENCE: Forum Panelists Analyze Future of Multichannel Marketing  May 04, 2004 9:30 PM By Margery Weinstein

The Internet may someday supplant the need for a print catalog, but that day is a long way off, according to Tim Ford, president of Chicago-based auto

First Things First: The Three P Factors  May 01, 2004 9:30 PM By Debra Ellis

The concept of customer relationship management (CRM) is simple: The integration of people, processes, and technology helps a company effectively manage

Multichannel Goes Mainstream  May 01, 2004 9:30 PM By Lauren Freedman

E-commerce today represents almost 4% of retail sales. Marketers are compelled not only to compete in this channel but to strive for best-in-class execution.

Who’s Who Among the B-to-B Co-op Databases  May 01, 2004 9:30 PM By MCM staff

In our December 2003 issue, we listed service providers offering consumer cooperative databases (Who’s Who Among Consumer Co-op Databases). With the March

The Art of Reading Data Cards  May 01, 2004 9:30 PM By Mark Del Franco

Since the early days in the industry, data cards have helped catalogers and list brokers determine a list’s counts, demographics, and pricing. The information

the Case for an INTEGR TED DATAB SE  May 01, 2004 9:30 PM By Dan Wells

If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But

Highlights from an in-depth study of Contact Centers in catalog, retail, and e-commerce operations  May 01, 2004 9:30 PM By Rama Ramaswami

Business conditions have changed considerably in the two years since we conducted our last study of contact centers, but the latter have been slow to

A Farewell to Circ Cuts  May 01, 2004 9:30 PM By Sherry Chiger

After months of year-over-year declines in the number of catalogs received, mailers may well have cut all the circulation they can. At least that’s what

A Day in the Life of Touch of Class  Apr 01, 2004 10:30 PM By Mark Del Franco

A typical workday for Fred Bell, president/CEO of home decor cataloger Touch of Class, means long hours at the office. His family doesn’t mind, however:

Matrix Reloaded  Apr 01, 2004 10:30 PM By MCM staff

Direct-to-customer catalog management software saw a number of changes during the past year. Computer Solutions and Best Software collaborated on extending






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