Marketing ARCHIVE

2002: THE YEAR WE MAKE CONTACT?  Mar 01, 2002 10:30 PM By Jeff Morris

It wasn’t supposed to be like this. 2001 was to be the year when colonists on the Moon discovered a black monolith, which emitted an ear-piercing signal

Working Gear: Catalog/Order Management Software Review 2002  Mar 01, 2002 10:30 PM By Curt Barry

Just as direct-to-customer software has become a mature product, the recession is causing slower sales, fewer installations, and layoffs and reorganizations

Corporate Gift Sales Slow Down  Mar 01, 2002 10:30 PM By Paul Miller

Given the number of layoffs reported in nearly every business sector during the past year, it’s no surprise that corporate spending is down. For catalogers

Williams-Sonoma boosts guidance  Feb 25, 2002 10:30 PM By MCM staff

Citing aggressive management of inventory management, supply chain execution, and cost controls, home decor cataloging/retailing giant Williams-Sonoma

You Better Shop Around  Feb 01, 2002 10:30 PM By Brian Santo

As with any catalog or retail shopping adventure, a customer’s experience on your Website can make or break your relationship with that buyer. So when

Sugar & Spice  Feb 01, 2002 10:30 PM By Linda Water Nelson

But is everything nice? Your multichannel customer service offerings need to be as splendidly complete and as thoroughly organized as Wolfgang Puck’s

Catalog Analysis: New Media, Traditional Metrics  Feb 01, 2002 10:30 PM By Jack Schmid

E-mail is replacing snail mail in almost every facet of our lives. Instead of buying and mailing a greeting card, we are sending free e-mail cards from

Roundtable: Musings on Marketing Strategies  Feb 01, 2002 10:30 PM By MCM staff

In November, CATALOG AGE met with six executives in Fort Lauderdale, FL, to discuss catalog marketing issues. Participants represented such diverse merchandise

PetSmart to integrate its direct division  Jan 23, 2002 10:30 PM By MCM staff

Multichannel pets supplies marketer PetSmart has purchased the remaining 16.3% interest in its PetSmart.com subsidiary for $9.5 million and will integrate

At the NRF Annual Convention: the empowerment of multichannel marketers  Jan 14, 2002 10:30 PM By Paul Miller

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