Marketing ARCHIVE

The Big App  Jun 01, 2003 9:30 PM By Jeff Morris

The minute she walked into my office, I knew she was trouble. Trouble, with a capital T, and that rhymes with C, and that stands for CRM. Before I even

Anything That Needs a Roof  Jun 01, 2003 9:30 PM By Rama Ramaswami

WAREHOUSE FOR LEASE. Offers cooking, laundry, and babysitting services. No, that ad hasn’t run (yet), but the day when it might may not be too far off.

Lists and Prospecting: Betty Crocker Cooks with Database Model  Jun 01, 2003 9:30 PM By Paul Miller

Betty Crocker is, of course, a model homemaker. And now database models play a large role in the circulation strategy of the Minneapolis-based catalog

Live from Washington DM Days: PR for Direct Marketers  May 07, 2003 9:30 PM By Ray Schultz

(Direct Newsline) It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you “a piranha that will

Live from Net.marketing: Best Practices for Online Merchandising  May 07, 2003 9:30 PM By Kris Oser

(Direct Newsline) The way a marketer approaches merchandising on their site can make or break the customer experience, said Donna Lucolano, president

An Easy Call to Make  May 01, 2003 9:30 PM By Rama Ramaswami

Doing business overseas may not seem like an attractive proposition right now, but companies have no qualms about using offshore call centers, according

A Comeback for Chiasso  May 01, 2003 9:30 PM By Shayn Ferriolo

Three months after Chicago-based Chiasso filed for bankruptcy protection, the gifts and home goods cataloger/retailer was acquired by CCS Capital, a Northfield,

Operations and Management: Systems Then and Now  Apr 15, 2003 9:30 PM By Ernie Schell

The catalog management software (CMS) systems on the market in the early 1980s were outgrowths of systems that catalogers had written inhouse or contracted

Catalog Copy: Waking Up to the New World of Catalogs  Apr 15, 2003 9:30 PM By Herschell Gordon Lewis

Montgomery Ward? Who’s he? That was a question asked at a catalog seminar a few months ago. The venerable icons of the past, such as Montgomery Ward,

The ‘Breck’ of Breck’s Dies  Apr 01, 2003 10:30 PM By MCM staff

Luther Adams “Bo” Breck, the fifth-generation Breck of the Breck






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