Marketing ARCHIVE

E-Commerce IT Set to Grow  Apr 01, 2004 10:30 PM By Barbara Arnn

Online retail still packs a punch in fact, it continues to expand and to require more IT spending. A recent Forrester Research report, 2004 Outlook For

A Day in the Life of Touch of Class  Apr 01, 2004 10:30 PM By Mark Del Franco

A typical workday for Fred Bell, president/CEO of home decor cataloger Touch of Class, means long hours at the office. His family doesn’t mind, however:

A Good Year, Quarter for Sharper Image  Mar 25, 2004 10:30 PM By MCM staff

San Francisco-based gifts and gadgets marketer Sharper Image Corp. (NasdaqNM:SHRP – news) reported hikes in sales and earnings for the fourth quarter

Another Roadside Attraction  Mar 01, 2004 10:30 PM By MCM staff

Once upon a time, in the early sixties of the last century, a young fighter pilot named Sam Cutting III came home to Vermont from the U.S. Air Force and

IT Challenge: BuyIt, Build It, or Have It Built?  Mar 01, 2004 10:30 PM By MCM staff

Information technology executives and managers at catalog companies face a never-ending demand for new or enhanced software systems. Motivation for seeking

Lists and Prospecting: Help with E-Mail List Hygiene  Mar 01, 2004 10:30 PM By Paul Miller

Even if you avoid renting e-mail names and send messages only to customers who have requested them, you need to practice spotless e-mail list hygiene.

Live from Net.marketing: Uncovering Hidden Data  Feb 25, 2004 10:30 PM By Sherry Chiger

New York–Do you know where your data are? According to Denise Hopkins, senior director of marketing, data management for Experian, you’re probably ignoring

Catalog CRM: On the Road to a Return on Investment  Feb 01, 2004 10:30 PM By Debra Ellis

Customer relationship management (CRM) solutions promise integrated systems, loyal customers, and unforeseen profits. Unfortunately, something is missing

The CRM Balancing Act  Feb 01, 2004 10:30 PM By Dan Wells

If only there were a simple answer to the question How many times should I mail my customers and prospects? But because marketers have so many influences

Watch Your Language!  Feb 01, 2004 10:30 PM By MCM staff

When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam






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