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Marketing ARCHIVE

Hundreds of QuickBooks Users Switch to NetSuite  Jan 13, 2005 4:26 AM By MCM staff

SAN MATEO, CA – January 6, 2005 – NetSuite, Inc., today announced that since
the launch of the company’s NetSuite Small Business in August 2004, hundreds
of companies using QuickBooks Pro have switched to NetSuite.

The POS connection  Jan 01, 2005 10:30 PM By MCM staff

When multichannel merchants add retail locations to their mix, one item topping their to-do lists is choosing a point-of-sale, or POS, system. This is

Sell them more*  Jan 01, 2005 10:30 PM By Greg Gianforte

Every executive knows that you make more money selling to your existing customers than you do chasing new ones. That’s why so many companies place so

Customer Service  Jan 01, 2005 10:30 PM By Rama Ramaswami

There’s very little the world can throw at U.S. consumers to keep them from spending money, a reporter for CNN/Money wrote in February 2003. Consumers

The Case for Private Promotional Databases  Dec 06, 2004 8:05 PM By MCM staff

Business-to-business marketers have used private promotional databases to improve response and better target their mailings since the early 1980s. Now, says Linda Huntoon, executive vice president, of Greenwich, CT-based list services firm Direct Media, consumer merchants are starting to take advantage of them as well.

The ABCs of RFM  Dec 06, 2004 8:02 PM By MCM staff

Recency, frequency, and monetary (RFM) database segmentation has been proven to work. Yet many smaller companies

The Case for Private Promotional Databases  Dec 04, 2004 2:00 AM By MCM staff

 

The Big Picture  Dec 01, 2004 10:30 PM By MCM staff

The twin cities of Minnesota are home not only to The Mall of America but also to scores of catalogers. So Catalog Age figured that Minneapolis-St. Paul

First Class Technology  Dec 01, 2004 10:30 PM By Margery Weinstein

When training is in order for new technology, cataloger/retailer OfficeMax heads to the classroom. The Itasca, IL-based office supplier, which has six

Penzeys Cooks Up Magazine  Dec 01, 2004 10:30 PM By Heather Retzlaff

The Penzeys Spices catalog has garnered a cult following, in large part because of the half-dozen or so recipes included in each issue. Now the Milwaukee-based






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