Marketing ARCHIVE

Customer Retention: Simple yet Sophisticated  Nov 01, 2003 10:30 PM By Philip McAvoy

It’s my contention that retailers are more likely to have better customer retention programs than catalogers. Direct marketers have all of their customers’

Data Tech: Closeup Look at a PC-based Merchandising System  Oct 01, 2003 9:30 PM By Ernie Schell

Merchandise management is both art and science. The art is in product sourcing and selection. The science is in forecasting, analyzing, and managing demand

Not My SKU  Oct 01, 2003 9:30 PM By Barbara Arnn

Something about returns suggests error someone, somehow, has miscalculated. That aura has helped establish a market for companies such as Liquidation.com,

A New Home for Williams-Sonoma’s Chambers?  Oct 01, 2003 9:30 PM By Mark Del Franco

Multititle home goods cataloger/retailer Williams-Sonoma is developing a furnishings spin-off of its eponymous kitchen products title. And according to

Live from Shop.org: Percentage of Shoppers Among Web Households Remains Flat  Sep 25, 2003 9:30 PM By Sherry Chiger

New York–Two-thirds of Americans, or 67.5 million U.S. households, have Internet access at home. That’s an increase of more than 51% since 2000. But

Cabin Fever  Sep 01, 2003 9:30 PM By MCM staff

THE WOOLLY SHEEP is no mammoth retailer, but from its little corner of Weed, CA, an historic lumber town (pop. 3,100) on the western slopes of Mt. Shasta,

Systems Integration  Sep 01, 2003 9:30 PM By Rama Ramaswami

Three times a year, while conducting our benchmark surveys, we ask our readers how many sales channels they operate and each time, their lists grow longer.

People News  Sep 01, 2003 9:30 PM By MCM staff

Warren, PA-based apparel and home products cataloger Blair Corp. appointed Cynthia Fields to its board of directors. Fields, currently president of catalog/retail

Implementing a Customer Service Initiative CULTURAL REVOLUTION  Aug 25, 2003 9:30 PM By Debra Ellis

Time to move beyond the “customer is always right” conventional wisdom, and toward creating a corporate culture that provides functional and emotional value to customers, employees, and shareholders.

A Lower Cost of Capital  Aug 01, 2003 9:30 PM By MCM staff

When investment professionals discuss the benefits of taking a company public, they often home in on the lower cost of capital. Historically, price/earnings






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