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Marketing ARCHIVE

Joie de Vivre  Mar 01, 2005 10:30 PM By MCM staff

It’s good to be Vivre these days. The New York-based luxury brands cataloger’s sales rose 54% last year, far exceeding expectations, to an estimated $60

TANK AND KEARNEY JOIN E*FILL AMERICA  Feb 26, 2005 2:43 AM By MCM staff

Mission Viejo, California

NETSUITE DOMINATES SALES MANAGEMENT CATEGORY IN NEW FORRESTER REPORT  Feb 26, 2005 2:27 AM By MCM staff

NetSuite Ranked as Leading SFA Solution for Sales Management, Forecasting, Dashboards,
Opportunity Management, Activity Management, Customer/Partner Portals, and More
Tops salesforce.com in More than 30 Functional Areas

NETSUITE ANNOUNCES NEW ADVANCED ERP MODULES  Feb 26, 2005 2:19 AM By MCM staff

Advanced Financials Manages Midsize Businesses’ Accounting Complexities
Revenue Recognition Provides Flexibility, GAAP Compliance

Financial Reports: PC Mall, Cabela’s  Feb 19, 2005 3:52 AM By MCM staff

Annual income falls 66% at computer reseller PC Mall but rises 27% at outdoor sporting gear merchant Cabela’s

Live from eTail 2005: REI’s Channel Integration Tips  Feb 17, 2005 2:08 PM By Melissa Dowling

One size don’t not fit all when it comes to channel integration, said Joan Broughton, vice president of multichannel programs for outdoor products marketer Recreational Equipment Inc. (REI).

Live from Catalog on the Road: Time to Make a Deal?  Feb 11, 2005 6:51 AM By Melissa Dowling

If you’re looking to sell your multichannel marketing business, you may be in luck. According to Michael Petsky, CEO of New York-based investment bank Petsky-Prunier, dozens of private equity groups are actively seeking to acquire multichannel merchants. “Strategic buyers are becoming more aggressive,” he said.

Sneak Peak: The Year in E-mail Marketing  Feb 08, 2005 12:17 AM By MCM staff

2004 presented e-mail marketers with many new challenges while confirming the value and significance of the email channel. What happened with e-mail medium in 2004? Were response rates up or down? How did consumer perceptions of email change or evolve? How have technology solutions and federal legislation impacted the volume of spam?

Sharper Image Adds Another Channel—a TV Channel  Feb 03, 2005 3:29 AM By Margery Weinstein

The Web, 149 stores, and 85 million catalogs annually aren






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