MULTICHANNEL MERCHANT » MARKETING
MarketingSep 01, 2006 9:30 PM By Sherry Chiger
One of the rituals of my childhood was the annual Christmastime trip to the Wanamaker’s department store in Center City Philadelphia. My mom, my sister,
MarketingAug 31, 2006 8:06 PM By MCM staff
Home decor and furniture merchant Restoration Hardware is keeping the spin-offs coming.
MarketingAug 31, 2006 1:33 AM By Jim Tierney
San Diego-based running equipment and apparel cataloger Road Runner Sports is revving up its retail expansion plans.
MarketingAug 30, 2006 11:09 PM By MCM staff
Seattle-based cataloger/retailer Nordstrom said on Aug. 29, it plans to expand its Cedar Rapids, IA-based fulfillment and contact centers. The expansion will coincide with the company’s updating of its direct business’ inventory systems.
MarketingAug 30, 2006 9:51 PM By Jim Tierney
Bassett Furniture may have been founded in 1902, but that doesn
MarketingAug 29, 2006 7:26 PM By Sam Bloomfield
The conventional, transaction-based contact center is going the way of the pay phone: fast disappearing. Whereas the recent wireless boom has made coin-operated telecommunications virtually non-existent, evolving business needs have enabled the contact center to shed its black-and-white, service-based platform. Companies in every market of the retail industry are wise to embrace the changing face of the contact center and the opportunities this presents for the organization as well as the consumer.
MarketingAug 26, 2006 12:17 AM By MCM staff
Marketing programs must be relevant, timely, and built upon a credible foundation of meaningful information
MarketingAug 26, 2006 12:13 AM By Caryn L. Gray
In the third installment of this four-part series on building custom prospect databases, we’ll discuss how customized consumer prospect database systems require changes in how we leverage and apply technology to the process of customer acquisition. Specifically, we’ll explore where prospect databases are hosted and maintained, how data consolidations work if the house file is integrated in the prospecting solution, and how and by whom the “rental” data are accessed.
MarketingAug 26, 2006 12:07 AM By Josh Perlstein
Nobody debates that the Internet allows for the most cost-efficient, personalized, and effective communication with consumers. Online communication can support brand building and generate sales, individually and simultaneously. Perhaps equally important, the Internet allows for communication and sales tactics to be quickly, easily, and accurately measured and optimized.
MarketingAug 25, 2006 11:59 PM By MCM staff
The complaint is a common one among companies that depend on direct mail and direct response marketing: “I’m sick of spending a fortune to send out thousands of full-color catalogs and mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my direct mail and catalogs?”