Marketing ARCHIVE

Great Expectations  Oct 01, 2001 9:30 PM By MCM staff

Common sense will tell you that if you don

Awards.com, T. Shipley Form $30 million B2B Brand Group  Sep 18, 2001 9:30 PM By MCM staff

Lyndhurst, NJ–Just over two weeks after acquiring business furniture marketer Reliable Home Office Awards.com has announced that it will merge with Maitland,

Reinvent the Wheel  Sep 01, 2001 9:30 PM By Linda Formichelli

Merchants have been using customer relationship management since they first set up shop in clean, well-lit caves thousands of years ago. They knew, for

Syndicated/Co-op, Silver Award: The FedEx Collection, 2000-2001  Sep 01, 2001 9:30 PM By Melissa Dowling

Federal Express is renowned as a leading expedited courier; The FedEx Collection intends to win renown as a catalog of gifts for FedEx employees and customers.

people news  Sep 01, 2001 9:30 PM By MCM staff

Lonoke, AR-based pet supplies marketer PetQuarters has promoted Mike Kelly to president. Most recently, Kelly was the company’s executive vice president,

FREEZE FRAME  Sep 01, 2001 9:30 PM By Rama Ramaswami

Nothing much may be a perfectly fine answer to give to an old friend who calls to ask whassup. But if that’s how you describe what’s going on in your

That Thong, Thong-Thong-Thong-Thong Turns 20  Sep 01, 2001 9:30 PM By MCM staff

The Thong Song by pop singer Sisqo may have been the song of summer 2000, but according to Frederick’s of Hollywood, 2001 is the thong’s big year it’s

Short Takes: Folie Deux  Sep 01, 2001 9:30 PM By Rama Ramaswami

It may take two to tango, but if your partner isn’t coordinated, you go splat. We always knew that the New Economy call center isn’t quite as cozy with

Working Gear  Sep 01, 2001 9:30 PM By Ernie Schell

Measurements are the lifeblood of all successful direct-to-customer businesses. Knowing what data to measure, what analytical tools to use, and then using

Corrections and Clarifications  Sep 01, 2001 9:30 PM By MCM staff

CORRECTIONS: In the July Small Catalogs Forum (Management Software That Fits) we misspelled the name of CommercialWare. And in the August Electronic Catalog






© 2014, Access Intelligence, LLC. All rights reserved.