Marketing ARCHIVE

Supply + Demand  Nov 01, 2002 10:30 PM By Rama Ramaswami

The newfound glamour of supply chain management extends to retail technology as well. In a recent benchmark study titled Global CIO Outlook for Retail

No Network Nirvana  Nov 01, 2002 10:30 PM By Barbara Arnn

Venture capital has gone underground, revolutionary new technological developments are unlikely in the near future, and the compelling issues for businesses

Easy Rider  Nov 01, 2002 10:30 PM By Jeff Morris

Consider the Never, perhaps, has a single letter had such dramatic ups and downs in popularity and reputation. Not long ago, this fifth letter of the

Teva sold to Deckers Outdoors  Oct 11, 2002 9:30 PM By MCM staff

Footwear manufacturer/marketer Teva has agreed to be bought by footwear marketer Deckers Outdoor. The cash and stock transaction, valued at approximately

Sears launches jewelry catalog  Oct 03, 2002 9:30 PM By Paul Miller

Just three months after acquiring catalog powerhouse Lands

Independent, Bundled, or Coupled?  Oct 01, 2002 9:30 PM By Ernie Schell

With e-commerce playing such a vital role in catalogers’ marketing mix, the methods used to manage Websites are now critical business issues. No strategic

T. Shipley, Reliable HomeOffice catalogs sold to Flax  Sep 18, 2002 9:30 PM By Paul Miller

Recognizing that consumer catalog marketing wasn

Mailing Habits of the B-to-B Species  Sep 01, 2002 9:30 PM By MCM staff

Unlike in the consumer catalog sector, if someone requests a business-to-business catalog, he or she is likely to be seriously interested in making a

The Judges Were…  Sep 01, 2002 9:30 PM By MCM staff

Geoff Batrouney executive vice president, Estee Marketing Group Sandra Cooper vice president of creative and account services, Marke Communications Tony

Financial reports: Sport Supply Group, Mobility Electronics  Aug 02, 2002 9:30 PM By MCM staff

Sport Supply Group posts operating income Sporting goods equipment supplier Sport Supply Group (OTCBB: SSPY) suffered a 4% decline in second-quarter net






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