Marketing ARCHIVE

from the editor’s files  May 01, 2001 9:30 PM By MCM staff

DID YOU KNOW? An employer needs 50 days on average to fill a vacant position. The average cost of recruiting a new employee is $4,588. Industrial engineers

Ahead of the Game  May 01, 2001 9:30 PM By Barbara Arnn

As stories and jokes about failed dot-coms proliferate, it begins to seem that they are all here today, gone tomorrow. But e-commerce and multi-channel

working gear  May 01, 2001 9:30 PM By MCM staff

Pick It Up Imagine having picking accuracy guaranteed 100%. Westbrook, ME-based FastPic Systems claims that its new FastPic4 advanced inventory management

Lashback  May 01, 2001 9:30 PM By Barbara Arnn

When the going gets tough, it’s time to pay attention to CRM. A new Jupiter Research report called Multichannel Customer Service warns that although consumers

ask the experts  Apr 01, 2001 9:30 PM By MCM staff

If you are responsible for online privacy issues in your company, your mantra should be Know, say, do. Know what your company is doing, say what your

WEB SUCCESS in 10 easy steps  Apr 01, 2001 9:30 PM By Larry Martine

The annals of e-commerce history will remember the year 2000 as the year that should have been. According to research firm Webmergers.com, at least 210

PROMISES  Apr 01, 2001 9:30 PM By MCM staff

E-fulfillment solutions allow companies engaged in direct-to-customer operations to handle the challenges of fulfillment over the Internet Two Christmases

Double the treasure  Apr 01, 2001 9:30 PM By MCM staff

Consumer catalogers may think that expanding into business-to-business sales is akin to coming upon hidden treasure. After all, they already have the

A Market in Bloom  Apr 01, 2001 9:30 PM By Moira Cotlier

The overall gardening products market has grown nearly 50% between 1996 and 1999 Between 1996 and 1998, according to the NGA, the number of households

Eddie Bauer Approaches CRM Through Channel Motivation Process  Mar 28, 2001 10:30 PM By Melissa Dowling

Oak Brook, IL–With a catalog, a retail chain, and a Website, apparel marketer Eddie Bauer has taken a closer look at customer relationship management






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