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MULTICHANNEL MERCHANT » MARKETING
MarketingFeb 01, 2006 10:30 PM By Brian Santo
As any author with a book plugged by Oprah can tell you, word of mouth (WOM) can be a wonderful thing. Not only does it cost virtually nothing, but it
MarketingFeb 01, 2006 10:30 PM By Jim Okamura
This month we introduce a new columnist to MULTICHANNEL MERCHANT: Jim Okamura, a senior partner managing the Chicago office of multichannel retail consulting
MarketingFeb 01, 2006 10:30 PM By Andrea Syverson
Writer William Feather once said, Beware of the man who won’t be bothered with details. I say, Beware of the brand that won’t be bothered with details.
MarketingFeb 01, 2006 10:30 PM By Mark Del Franco
For years recency, frequency, and monetary value (RFM) was king. Even catalogers that shied away from lavish database models segmented their buyers according
MarketingFeb 01, 2006 10:30 PM By Sherry Chiger
It’s a fertile period in the gardening market, as the sector has enjoyed significant growth in terms of active buyers during the past 12 months. New York-based
MarketingJan 31, 2006 7:48 PM By Barbara Arnn
The actual range of products included in the phrase
MarketingJan 23, 2006 9:55 PM By Debra Ellis
Key metrics such as attrition and acquisition rates are great performance indicators. Unfortunately, they do not identify specific customers and their value to your business. Find out what it takes to bring your missing customers back from the dead.
MarketingJan 18, 2006 8:16 PM By Ken Magill
Rather than unsubscribing from the lists of e-mailers from whom they no longer want to hear, consumers say they have dramatically increased their use of the
MarketingJan 17, 2006 5:43 PM By MCM staff
Proper integration of pertinent marketing data for effective and efficient direct marketing campaigns is essential, not only to the success of each campaign but also to the ongoing viability of your company
MarketingJan 12, 2006 3:56 AM By Arthur Sweetser
E-mail drives nearly 25% of all e-commerce business, according to industry estimates. Put another way, one out of every four dollars spent in the e-commerce model is a direct result of e-mail marketing efforts. With returns like that, how can any marketer not make e-mail list strategy a top priority for 2006?