MULTICHANNEL MERCHANT » MARKETING
MarketingJul 17, 2006 8:49 PM By Caryn L. Gray
In recent years, an increasing number of direct marketers are turning to private prospect databases as a means to combat the external forces that spoil their customer acquisition efforts. For marketers who use direct mail to acquire customers, challenges include declining response rates, list fatigue, lack of new names, shortened campaign times, and the need for timely postcampaign metrics. Not too long in our past, we could have dialed up our modeling efforts, but even sophisticated modeling techniques have their limitations against these industry forces.
MarketingJul 17, 2006 8:08 PM By Tim Parry
Targeting inactive customers is the business-to-business mailer
MarketingJul 10, 2006 9:54 PM By MCM staff
Persona-based marketing is part Hollywood characterization and part business analytics. It involves constructing a fictional customer
MarketingJul 10, 2006 9:44 PM By Steve Tamke
As I write this, most catalogers are in the final stages of constructing their holiday marketing and circulation plans. Here are a few of the top issues and concerns I hear from marketers as they prepare for this most important season.
MarketingJul 10, 2006 9:37 PM By David Eldridge
Database marketing is approaching mind-boggling sophistication. But the tools to get the job done are actually becoming easier to use. So easy, in fact, that there
MarketingJul 06, 2006 7:19 PM By MCM staff
The Boston Red Sox;
MarketingJul 06, 2006 6:37 PM By Brian Quinton
You can debate the existence of an
MarketingJul 01, 2006 9:30 PM By MCM staff
Toy manufacturer Hasbro sees the Internet in much the same way many business-to-consumer catalogers regarded it a decade ago: as a new sales opportunity.
MarketingJul 01, 2006 9:30 PM By Sherry Chiger
With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs those selling clothes
MarketingJul 01, 2006 9:30 PM By Jim Tierney
The name Wayside Technology Group probably doesn’t ring a bell. But if you are a software professional or a longtime follower of the catalog industry,