MULTICHANNEL MERCHANT » MARKETING
Coordination, Not Integration… Not Yet, Anyway With 11 stores, a four-year-old Website, and an annual catalog circulation of about 70 million, jewelry,
Plug and Play? Not yet, although retailers wish they could. Ideally, a customer would be able to buy anything from anywhere – a brick-and-mortar store,
Several weeks ago, as part of a roundtable discussion on lists and circulation, I asked a number of catalogers whether the January postal rate hike had
Japanese Internet users spend more at-home time online than users in any other country: 13.9 days a month, compared to the overall average of 12.1 days
A redesigned site welcomes consumers to the wonderful world of DisneyStore.com.
As a leader in order management and fulfillment software, CommercialWare is redefining the direct-to-consumer market by delivering powerful solutions
PFS web delivers integrated business infrastructure solutions to clients including Hewlett-Packard, IBM, adidas, Nokia and Xerox. Services include consulting,
Managing multiple fulfillment avenues calls for a flawless performance. Get the choreography right with these steps from seven successful merchantsRemember
Mailers are making list tests more highly targeted Finding the right prospects for your catalog is no easy task. So many catalogers are using larger tests
As market cools, some spin back Web units Last year, multichannel marketers were racing to spin off their Internet divisions as separate public companies.