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MULTICHANNEL MERCHANT » MARKETING
MarketingOct 08, 2004 1:02 AM By Heather Retzlaff
Anaheim, CA–According to Monica Luechtefeld, executive vice president of Office Depot, catalogers and retailers both need to be multichannel, not multiple channel.
MarketingOct 01, 2004 9:30 PM By Rama Ramaswami
In the world of logistics IT, what a difference two years haven’t made! This year’s respondents to O+F’s benchmark survey of information technology voice
MarketingSep 01, 2004 9:30 PM By MCM staff
Catalog Marketing manager, business-to-business Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a
MarketingAug 15, 2004 9:30 PM By Paul Miller
We all know that cataloging is a merchandise-driven business and that finding fresh product is an ongoing concern for catalog merchandisers. As a source
MarketingAug 04, 2004 5:41 PM By Paul Miller
Hollywood, FL–During her presentation at e-Tail 2004 here, Katie Kean, vice president of the WebSphere Commerce Application and Integration Middleware division for IBM Software Group, discussed some of the key multichannel issues that brick-and-mortar retailers need to consider in running their Websites in conjunction with their other marketing channels.
MarketingAug 01, 2004 9:30 PM By Paul Miller
Hotels aren’t the only businesses that buy linens, paper towels, and cleaning supplies. Funeral parlors need many of the same products. So hospitality
MarketingJul 01, 2004 9:30 PM By JIM ISAACS
In the spring of 2003, after enjoying five years of double-digit growth, Benchmark Brands Inc., a Norcross, GA-based multichannel retailer of foot-care
MarketingJul 01, 2004 9:30 PM By Mark Del Franco
Many catalogers dismiss subscription lists as a profitable way to reach prospects. But for catalogers, particularly business-to-business mailers, that
MarketingJun 01, 2004 9:30 PM By MCM staff
Years ago, content management system (CMS) software started as document management systems for large corporations. In the past few years, as the Web has
MarketingJun 01, 2004 9:30 PM By Mark Del Franco
Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns.
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