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MULTICHANNEL MERCHANT » MARKETING
Information technology executives and managers at catalog companies face a never-ending demand for new or enhanced software systems. Motivation for seeking
Even if you avoid renting e-mail names and send messages only to customers who have requested them, you need to practice spotless e-mail list hygiene.
New York–Do you know where your data are? According to Denise Hopkins, senior director of marketing, data management for Experian, you’re probably ignoring
When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam
Customer relationship management (CRM) solutions promise integrated systems, loyal customers, and unforeseen profits. Unfortunately, something is missing
Once the holiday season has ended and the receipts have been tallied, the big question is, Was it good for you too? As of mid-January, the National Retail
Maybe it was fate. Or perhaps, serendipity. Either way, as I prepared to write this story I had several very different encounters with contact centers.
It’s been a month since the Can-Spam Act (S. 877) became law. What effect does it have on catalogers that use e-mail marketing? On the plus side, the
If only there were a simple answer to the question How many times should I mail my customers and prospects? But because marketers have so many influences
New York–A recent survey by consulting firm Kurt Salmon showed that 70% of consumers felt they are not retailers’ top priority. At the same time, 47%
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