Marketing ARCHIVE

ONLINE EXCLUSIVE: Call to Contact  Nov 05, 2001 10:30 PM By Maggie Klenke

Some people may still call them call centers, but theyre sporting more than telephones these days. A transition from call centers to full-fledged contact

T. Shipley, Awards.com Form Holding Company  Nov 01, 2001 10:30 PM By Mark Del Franco

On Aug. 30, business accessories cataloger T. Shipley merged with recognition products marketer Awards.com to form B2B Brand Group LLC, a $30 million

A Look at Victoria’s Secret Look Book  Oct 01, 2001 9:30 PM By Moira Cotlier

The secret to Victoria’s Secret’s 84-page Fall Look Book is less skin and more fashion apparel. While this is sure to disappoint fans of the company’s

Great Expectations  Oct 01, 2001 9:30 PM By MCM staff

Common sense will tell you that if you don

The 3-D Customer  Oct 01, 2001 9:30 PM By Stephen Medcroft

Everything is going digital. Just think of all the little computer chips that surround us in our phones, TVs, CD players, watches, appliances, cash registers,

Awards.com, T. Shipley Form $30 million B2B Brand Group  Sep 18, 2001 9:30 PM By MCM staff

Lyndhurst, NJ–Just over two weeks after acquiring business furniture marketer Reliable Home Office Awards.com has announced that it will merge with Maitland,

people news  Sep 01, 2001 9:30 PM By MCM staff

Lonoke, AR-based pet supplies marketer PetQuarters has promoted Mike Kelly to president. Most recently, Kelly was the company’s executive vice president,

Reinvent the Wheel  Sep 01, 2001 9:30 PM By Linda Formichelli

Merchants have been using customer relationship management since they first set up shop in clean, well-lit caves thousands of years ago. They knew, for

FREEZE FRAME  Sep 01, 2001 9:30 PM By Rama Ramaswami

Nothing much may be a perfectly fine answer to give to an old friend who calls to ask whassup. But if that’s how you describe what’s going on in your

The 2ND ANNUAL I.Merchant Awards  Sep 01, 2001 9:30 PM By MCM staff

As hundreds of budding entrepreneurs learned, building an e-commerce site is easy; building an effective and successful one isn’t. A stellar Website has






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