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Marketing ARCHIVE

2006 Benchmark Report Contact Center  May 01, 2006 9:30 PM By Mark Del Franco

Despite the importance of keeping customers happy, merchants still have a way to go when it comes to improving service levels. According to Multichannel

Gaps across the channels  May 01, 2006 9:30 PM By Jim Okamura

My recent shopping trip to apparel merchant The Gap reinforced just how far we have to go in terms of fully realizing multichannel customer benefits at

THE MONEY TREE  May 01, 2006 9:30 PM By MCM staff

Growing a successful multichannel business, no matter what your background or market niche, is a daunting task. For starters, you’ve got to concern yourself

Get with the Loyalty Program  May 01, 2006 9:30 PM By Ken Burke

Creating a loyalty program that works is more critical now than ever. Case in point: The number of shoppers who defined themselves as longtime loyal customers

Seven strategies for Breaking Down Silos  May 01, 2006 9:30 PM By Jack Schmid

Multichannel success is all about breaking down barriers between channels and building cooperation. Every company that strives for multichannel success

The Ones to Watch  May 01, 2006 9:30 PM By MCM staff

Every industry has its rising stars, and the multichannel marketplace is no exception. Given the complexities of operating in more than one channel, the

Live from Direct Media Co-op: Rules of Co-op Database Engagement  Apr 27, 2006 5:50 AM By Sherry Chiger

White Plains, NY

Live from Direct Media Co-op: In Through Reiman’s Front Door  Apr 27, 2006 5:24 AM By Sherry Chiger

White Plains, NY

The Software Corner  Apr 26, 2006 10:57 PM By Ernie Schell

Ecometry Corp., a leading supplier of software for multichannel commerce, has expanded its partnership with Acquity Group to offer Ecometry

Speech-Enabled IVR: Money Maker or Money Pit?  Apr 25, 2006 10:22 PM By MCM staff

Speech-enabled interactive voice response (IVR) can reinforce your company






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