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Marketing ARCHIVE

Chatworth Hall  Dec 01, 2002 10:30 PM By Barbara Arnn

Chat technology is here to stay, no more a despised stepchild of technology, cast out to languish on the barren moors of indifference. Online chat will

Eye on b-to-B: Prospecting, Not Spamming  Dec 01, 2002 10:30 PM By MCM staff

Say e-mail prospecting, and many marketers squirm. The term often brings to mind the unsolicited e-mails that crowd electronic mailboxes, touting everything

New Jewel in Sears’s Catalog Crown  Dec 01, 2002 10:30 PM By Paul Miller

Just three months after acquiring catalog powerhouse Lands’ End, Sears, Roebuck, and Co. spun off a catalog of its own. In September the department store

Pay as You Go  Dec 01, 2002 10:30 PM By Ernie Schell

OrderMotion from Transaction Smartware Inc. is a fully functional order management system with essential inventory management and fulfillment capabilities.

T. Shipley, Reliable HomeOffice Catalogs Sold to Flax  Nov 01, 2002 10:30 PM By Paul Miller

Here today, gone tomorrow: On Sept. 17, just 13 months after buying the T. Shipley and Reliable HomeOffice catalogs, B2B Brand Group sold them to San

Supply + Demand  Nov 01, 2002 10:30 PM By Rama Ramaswami

The newfound glamour of supply chain management extends to retail technology as well. In a recent benchmark study titled Global CIO Outlook for Retail

No Network Nirvana  Nov 01, 2002 10:30 PM By Barbara Arnn

Venture capital has gone underground, revolutionary new technological developments are unlikely in the near future, and the compelling issues for businesses

Easy Rider  Nov 01, 2002 10:30 PM By Jeff Morris

Consider the Never, perhaps, has a single letter had such dramatic ups and downs in popularity and reputation. Not long ago, this fifth letter of the

Teva sold to Deckers Outdoors  Oct 11, 2002 9:30 PM By MCM staff

Footwear manufacturer/marketer Teva has agreed to be bought by footwear marketer Deckers Outdoor. The cash and stock transaction, valued at approximately

Sears launches jewelry catalog  Oct 03, 2002 9:30 PM By Paul Miller

Just three months after acquiring catalog powerhouse Lands






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