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MULTICHANNEL MERCHANT » MARKETING
MarketingAug 01, 2005 9:30 PM By MCM staff
When we started the I.Merchant Awards in 1999, e-commerce was still in its infancy. While some might say the medium has barely learned to walk, we argue
MarketingAug 01, 2005 9:30 PM By Mark Del Franco
Consumer catalogers’ love affair with cooperative databases is still going strong. Not only are marketers continuing to use co-ops for a significant percentage
MarketingJul 28, 2005 1:43 AM By Rama Ramaswami
Your Web sales are doing great, but like many retailers, you
MarketingJul 13, 2005 7:35 PM By Debra Ellis
MarketingJul 01, 2005 9:30 PM By Heather Retzlaff
Just as every actor wants to direct, it seems that every cataloger wants to produce a magazine. Take Vernon Hills, IL-based computer reseller CDW Corp.
MarketingJul 01, 2005 9:30 PM By Sherry Chiger
In our article “Sales up, but what about profits?” a rise in first-quarter revenue among b-to-b merchants is credited in part to a fundamentally strong U.S.
MarketingJul 01, 2005 9:30 PM By MCM staff
Developing a seasonal campaign a multichannel, multiple-impression integrated marketing effort designed to run across an entire season is akin to making
MarketingJul 01, 2005 9:30 PM By Shari Altman
Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many
MarketingJul 01, 2005 9:30 PM By Jeff Morris
If there was technology that could help your sales force better manage contacts, generate higher sales, and close more deals, would you invest in it?
MarketingJun 28, 2005 8:59 AM By Sherry Chiger
“No man is an island,” as the saying goes–and for marketing professionals it goes double. Such was the underlying theme of Monday’s Multichannel Marketing Day event, sponsored by MULTICHANNEL MERCHANT, sister publication “Direct,” and marketing services provider Experian.
by David Fish
Posted 4 days ago
by Curt Barry
Posted 5 days ago