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Marketing ARCHIVE

The Big App  Jun 01, 2003 9:30 PM By Jeff Morris

The minute she walked into my office, I knew she was trouble. Trouble, with a capital T, and that rhymes with C, and that stands for CRM. Before I even

Catalog Tech: Campaign Management Software–aCase Study  Jun 01, 2003 9:30 PM By Ernie Schell

Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data

Lists and Prospecting: Betty Crocker Cooks with Database Model  Jun 01, 2003 9:30 PM By Paul Miller

Betty Crocker is, of course, a model homemaker. And now database models play a large role in the circulation strategy of the Minneapolis-based catalog

Anything That Needs a Roof  Jun 01, 2003 9:30 PM By Rama Ramaswami

WAREHOUSE FOR LEASE. Offers cooking, laundry, and babysitting services. No, that ad hasn’t run (yet), but the day when it might may not be too far off.

The Key to Kiosks  Jun 01, 2003 9:30 PM By Shayn Ferriolo

The conventional wisdom behind multichannel marketing is that the more points of contact you have with customers, the more likely they are to buy. So

The Calm Before the StormMaybe  Jun 01, 2003 9:30 PM By Mark Del Franco

Despite the paltry number of deals in the first quarter 13, compared with 18 last year some observers are gearing up for a whirlwind of mergers and acquisitions.

Live from Washington DM Days: PR for Direct Marketers  May 07, 2003 9:30 PM By Ray Schultz

(Direct Newsline) It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you “a piranha that will

Live from Net.marketing: Best Practices for Online Merchandising  May 07, 2003 9:30 PM By Kris Oser

(Direct Newsline) The way a marketer approaches merchandising on their site can make or break the customer experience, said Donna Lucolano, president

A Comeback for Chiasso  May 01, 2003 9:30 PM By Shayn Ferriolo

Three months after Chicago-based Chiasso filed for bankruptcy protection, the gifts and home goods cataloger/retailer was acquired by CCS Capital, a Northfield,

An Easy Call to Make  May 01, 2003 9:30 PM By Rama Ramaswami

Doing business overseas may not seem like an attractive proposition right now, but companies have no qualms about using offshore call centers, according






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