Marketing ARCHIVE

systems  Sep 01, 2000 9:30 PM By Ernie Schell

Derivative Solutions First it was “disintermediation,” then it was “reintermediation.” The e-supply chain can’t seem to figure out which way it wants

working gear  Sep 01, 2000 9:30 PM By Ernie Schell

Harnessing Chaos New killer app battles the Godzilla of multi-channel merchandising; everybody wins!Every once in a while a system comes along that is

CrossTalk  Sep 01, 2000 9:30 PM By MCM staff

XML is a hot favorite for e-commerce transactions, but universal usage standards remain elusiveA pianist can rely on hours of practice and his own neural

MANAGEMENT SOFTWARE REVIEW  Sep 01, 2000 9:30 PM By MCM staff

Vermont Teddy Bear on CatMan This month, Arthur Borden, direct mail manager of stuffed bears marketer Vermont Teddy Bear, reviews the CatMan catalog management

Williamsburg, Autumn 1999  Sep 01, 2000 9:30 PM By Shayn Ferriolo

This Gold Award winner clearly has a pulse on its audience. As one judge noted, “The merchandise is fully consistent with the market identity.” In other

The 2000 I-Merchant 40  Aug 01, 2000 9:30 PM By Bob Woods

We could introduce this year’s i-merchant 40 listing of the top online marketers with some sort of golly-gee statement about how quickly the Web has grown

THE CATALOG AGE 100: THE HEAVY HITTERS  Aug 01, 2000 9:30 PM By Paul Miller

B-to-b reigns again; consolidation slows somewhatAs in 1997 and 1998, the strength of the business-to-business sector was the big news among the companies

YOUR NEW CUSTOMER  Jul 01, 2000 9:30 PM By Diane Cyr

Are multichannel customers different from print catalog customers?The answer is no – and yesWhen it comes to defining the “new” customer, it’s important

YOUR NEW TECHNOLOGY  Jul 01, 2000 9:30 PM By Dennis Meyer

Your new business requires more sophisticated technology to connect print, online, and retail worldsSaying that technology drives catalog marketing is

ONLINE TRENDS: Little interest in portals…  Jul 01, 2000 9:30 PM By Paul Miller

B-to-b catalogers see little benefit-or threat-from e-marketplacesSome e-commerce and business-to-business experts believe that b-to-b portals – also






© 2014, Access Intelligence, LLC. All rights reserved.