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Marketing ARCHIVE

A Merrier Moore  Apr 01, 2002 10:30 PM By Mark Del Franco

First, do no harm is a cornerstone of the Hippocratic oath taken by physicians. But when Moore Medical Corp. decided to withdraw from the wholesale drug

Catalog Technology: When a Spreadsheet Won’t Suffice  Apr 01, 2002 10:30 PM By MCM staff

Catalogers have been using a combination of spreadsheet analysis, order entry solutions, and trend forecasting software to manage their marketing analytics

The Beauty of CCB-Paris’s Growth Strategy  Apr 01, 2002 10:30 PM By Peggy Bresnick Kendler

Three years after Le Club des Crateurs de Beaut Paris (CCB-Paris) expanded into the U.S., the French beauty products cataloger remains committed to the

A Little Romance  Mar 15, 2002 10:30 PM By MCM staff

Unemployment may rise and consumer confidence may fall, but romance never dies. So while catalog purveyors of flowers, chocolates, and similar gifts didn’t

Lackluster predictions at Paper Week  Mar 11, 2002 10:30 PM By Shayn Ferriolo

New York–At the 125th Annual Paper Week, hosted by the American Forest & Paper Association, paper predictions ranged from no growth to modest growth

Working Gear: Catalog/Order Management Software Review 2002  Mar 01, 2002 10:30 PM By Curt Barry

Just as direct-to-customer software has become a mature product, the recession is causing slower sales, fewer installations, and layoffs and reorganizations

Corporate Gift Sales Slow Down  Mar 01, 2002 10:30 PM By Paul Miller

Given the number of layoffs reported in nearly every business sector during the past year, it’s no surprise that corporate spending is down. For catalogers

2002: THE YEAR WE MAKE CONTACT?  Mar 01, 2002 10:30 PM By Jeff Morris

It wasn’t supposed to be like this. 2001 was to be the year when colonists on the Moon discovered a black monolith, which emitted an ear-piercing signal

Williams-Sonoma boosts guidance  Feb 25, 2002 10:30 PM By MCM staff

Citing aggressive management of inventory management, supply chain execution, and cost controls, home decor cataloging/retailing giant Williams-Sonoma

Catalog Analysis: New Media, Traditional Metrics  Feb 01, 2002 10:30 PM By Jack Schmid

E-mail is replacing snail mail in almost every facet of our lives. Instead of buying and mailing a greeting card, we are sending free e-mail cards from






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