Marketing ARCHIVE

Reinvent the Wheel  Sep 01, 2001 9:30 PM By Linda Formichelli

Merchants have been using customer relationship management since they first set up shop in clean, well-lit caves thousands of years ago. They knew, for

FREEZE FRAME  Sep 01, 2001 9:30 PM By Rama Ramaswami

Nothing much may be a perfectly fine answer to give to an old friend who calls to ask whassup. But if that’s how you describe what’s going on in your

Short Takes: Folie Deux  Sep 01, 2001 9:30 PM By Rama Ramaswami

It may take two to tango, but if your partner isn’t coordinated, you go splat. We always knew that the New Economy call center isn’t quite as cozy with

Working Gear  Sep 01, 2001 9:30 PM By Ernie Schell

Measurements are the lifeblood of all successful direct-to-customer businesses. Knowing what data to measure, what analytical tools to use, and then using

The 2ND ANNUAL I.Merchant Awards  Sep 01, 2001 9:30 PM By MCM staff

As hundreds of budding entrepreneurs learned, building an e-commerce site is easy; building an effective and successful one isn’t. A stellar Website has

Syndicated/Co-op, Silver Award: The FedEx Collection, 2000-2001  Sep 01, 2001 9:30 PM By Melissa Dowling

Federal Express is renowned as a leading expedited courier; The FedEx Collection intends to win renown as a catalog of gifts for FedEx employees and customers.

Pasta Primavera  Aug 23, 2001 9:30 PM By Kevin Hume

You don’t have to become a farmer to sell gourmet food online. Take advantage of the fresh ingredients around you before you serve it up on the Web.

Making It Online  Aug 20, 2001 9:30 PM By MCM staff

You could argue that the catalog industry has changed more dramatically during the past five years than it had during the previous 50, almost entirely

A Death in the Family  Aug 01, 2001 9:30 PM By Sherry Chiger

Reporters are often compared with vultures, circling near-corpses and waiting for them to die. And I did feel somewhat like a bird of prey while following

FYI: Go for Broke  Aug 01, 2001 9:30 PM By MCM staff

Got spare cash? Spend it on customer service, advises a Jupiter Media Metrix study. The number of people seeking online customer service is expected to






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