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Marketing ARCHIVE

Best Practices in the Worst of Times  Mar 01, 2003 10:30 PM By MCM staff

Statistics and forecasts are all very well, but you want to know what your peers are really doing to keep their operations afloat in straitened economic

Cajun Country  Mar 01, 2003 10:30 PM By D. Douglas Graham

WHILE ANDOUILLE SAUSAGE, boudin balls, and authentic Zydeco music may be abundantly available in New Orleans, if you Jones for such stuff in Winnipeg

Three Ways to Go From Bricks to Clicks  Mar 01, 2003 10:30 PM By Rama Ramaswami

It’s the rare merchant these days who doesn’t sell through multiple channels, but the process of coordinating those channels particularly off-line and

Annual sales climb at PC Mall–but income plunges  Feb 04, 2003 10:30 PM By MCM staff

Computer reseller PC Mall (Nasdaq: MALL) enjoyed a 20% rise in annual sales. But that wasn

CRM at the crossroads  Feb 01, 2003 10:30 PM By Jeff Morris

The good news is, it’s February! OK, that may not seem like much, but think of it: This means you’ve survived the Big Holiday Shopping Season (such as

People News  Feb 01, 2003 10:30 PM By MCM staff

Labelmaster, an industrial labels and products cataloger, has promoted Barry Litwin to vice president, sales and marketing. Litwin, who was formally director

5 foolproof Security Steps  Feb 01, 2003 10:30 PM By Joe Lewis

How much do you care about your company? You may reflexively search for the most diplomatic answer to that question. But when security issues are involved,

Williams-Sonoma chief resigns  Jan 09, 2003 10:30 PM By MCM staff

The same day that cataloger/retailer Williams-Sonoma (NYSE: WSM) posted solid holiday sales, the company announced the abrupt departure of chief executive

Out of Service  Jan 01, 2003 10:30 PM By Rama Ramaswami

If You Think Customer Service Stinks Now, Brace Yourself, cautioned the headline of a press release that landed on my desk recently. Apparently, we are

Catalog Copy: Sticking My Head into the Lion’s Mouth  Jan 01, 2003 10:30 PM By Herschell Gordon Lewis

I have to keep reminding myself, as well as reminding you readers, of two factors: First, these are opinions. Every mail order marketing professional






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