Marketing ARCHIVE

talking heads  May 01, 2001 9:30 PM By MCM staff

Everybody’s going to go wireless. Wires are expensive, and so are the infrastructure, the support personnel, and the office space. Wireless technology

CUSTOMER CARE: Getting with the (Loyalty) Program  May 01, 2001 9:30 PM By MCM staff

You know the mantra by now: It costs more to attain a customer than to retain a customer. Clearly, then, nurturing customer loyalty is key to a catalog’s

People News  May 01, 2001 9:30 PM By MCM staff

Mt. Laurel, NJ-based Roosevelt Paper Co. announced that Jeff Goldberg joined the outside sales staff at the company’s Richwood, KY, facility. Goldberg

FORBIDDEN CITY  May 01, 2001 9:30 PM By Dave Eckley

In traditional direct marketing, the statement You will receive your order in seven to ten business days actually meant something to both the cataloger

from the editor’s files  May 01, 2001 9:30 PM By MCM staff

DID YOU KNOW? An employer needs 50 days on average to fill a vacant position. The average cost of recruiting a new employee is $4,588. Industrial engineers

Multichannel Challenges: MUSEUM OF FINE ARTS, BOSTON  May 01, 2001 9:30 PM By Moira Cotlier

As a nonprofit business, the catalog/retail division of The Museum of Fine Arts, Boston (MFA) has long faced a host of challenges. Like for-profit multichannel

working gear  May 01, 2001 9:30 PM By MCM staff

Pick It Up Imagine having picking accuracy guaranteed 100%. Westbrook, ME-based FastPic Systems claims that its new FastPic4 advanced inventory management

Ahead of the Game  May 01, 2001 9:30 PM By Barbara Arnn

As stories and jokes about failed dot-coms proliferate, it begins to seem that they are all here today, gone tomorrow. But e-commerce and multi-channel

Lashback  May 01, 2001 9:30 PM By Barbara Arnn

When the going gets tough, it’s time to pay attention to CRM. A new Jupiter Research report called Multichannel Customer Service warns that although consumers

WEB SUCCESS in 10 easy steps  Apr 01, 2001 9:30 PM By Larry Martine

The annals of e-commerce history will remember the year 2000 as the year that should have been. According to research firm Webmergers.com, at least 210






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