Marketing ARCHIVE

Survey says: research works  May 15, 2005 9:30 PM By Margery Weinstein

Decisions about which new product lines to offer, what areas of customer service most need improvement, or which catalog covers will be most effective

On the Campaign Trail  May 15, 2005 9:30 PM By MCM staff

Online merchant offers more than 550,000 SKUs of discounted goods, ranging from apparel to videos. To keep

In the Pink  May 15, 2005 9:30 PM By Sherry Chiger

When you’re profiling the chief executive of an operation the size of SmartHealth, covering a mere day in the life just won’t cut it. That’s why our visit

The Road to Riches  May 15, 2005 9:30 PM By Barbara Arnn

From Flash animation to video to drag-and-drop, new Web technology can provide more-dynamic online shopping experiences and more depth of information

May 15, 2005  May 15, 2005 9:30 AM By MCM staff


HP opens door to Hispanic market  May 01, 2005 9:30 PM By John Fischer

According to the U.S. Small Business Administration, the number of small and midsize Hispanic-owned U.S. businesses is now at about 2 million and expected

PUMP UP the VALUE  May 01, 2005 9:30 PM By MCM staff

The days of multichannel marketing as an independent business discipline, dominated by just a few tech-savvy marketers, are over. Successful direct marketers

Christmas in May  May 01, 2005 9:30 PM By KATHY REVELLO

It’s never to soon to start thinking about the all-important holiday season. Before the gift-buying frenzy typically gets under way, customers are stocking

A Page from [ or to ] Your Website  May 01, 2005 9:30 PM By Herschell Gordon Lewis

The cover of a print catalog says: 2004/2005 / Columbia, Snake and Willamette River Cruises / Aboard Authentic SternWheeler / Along The Lewis& Clark Route.

Getting physical  May 01, 2005 9:30 PM By John Fischer

Successful catalogers know what makes a print layout work, and many have also mastered the layout or navigation of a Website. But laying out a brick-and-mortar

© 2015, Access Intelligence, LLC. All rights reserved.