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MULTICHANNEL MERCHANT » MARKETING
MarketingFeb 17, 2005 2:08 PM By Melissa Dowling
One size don’t not fit all when it comes to channel integration, said Joan Broughton, vice president of multichannel programs for outdoor products marketer Recreational Equipment Inc. (REI).
MarketingFeb 11, 2005 6:51 AM By Melissa Dowling
If you’re looking to sell your multichannel marketing business, you may be in luck. According to Michael Petsky, CEO of New York-based investment bank Petsky-Prunier, dozens of private equity groups are actively seeking to acquire multichannel merchants. “Strategic buyers are becoming more aggressive,” he said.
MarketingFeb 08, 2005 12:17 AM By MCM staff
2004 presented e-mail marketers with many new challenges while confirming the value and significance of the email channel. What happened with e-mail medium in 2004? Were response rates up or down? How did consumer perceptions of email change or evolve? How have technology solutions and federal legislation impacted the volume of spam?
MarketingFeb 03, 2005 3:29 AM By Margery Weinstein
The Web, 149 stores, and 85 million catalogs annually aren
MarketingFeb 03, 2005 12:35 AM By Jeff Morris
How to get closer to the customer? Increase supply chain efficiency, say retailers — and that’s what many will focus on this year, according to a new study. “Retail Horizons: Benchmarks for 2004, Forecasts for 2005,” reveals that the majority of retailers cite supply chain optimization as a priority initiative for getting closer to the customer. This third annual study by the NRF Foundation, the research and education arm of the National Retail Federation, and BearingPoint Inc., a business consulting, systems integration and managed services firm based in McLean, VA, surveyed more than 300 retailers from a wide assortment of department, specialty, apparel, grocery, and home center stores.
MarketingFeb 01, 2005 10:30 PM By Sherry Chiger
Thomas Jefferson declared that information is the currency of democracy. More recently, U.S. general Gordon Sullivan said, Information is the currency
MarketingFeb 01, 2005 10:30 PM By MCM staff
Neiman Marcus zaps zeppelin rumors Alert the media: Actor John Travolta did not order a Zeppelin NT from the Neiman Marcus holiday catalog. In early December
MarketingFeb 01, 2005 10:30 PM By Jeff Morris
You love reading predictions admit it and we love making them. And the good thing is, we’re not always wrong! For instance, in this space in a February
MarketingJan 31, 2005 9:24 PM By MCM staff
If you take a deeper look at
MarketingJan 27, 2005 2:56 AM By MCM staff
SAN MATEO, CA – January 20, 2005 – NetSuite, Inc., started 2005 with a package of discounts and data migration offerings for companies considering or using salesforce.com’s stand-alone sales force automation (SFA) applications. For prospects considering …
by Dave Zamsky
Posted 2 days ago
by Curt Barry
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by Jim Barnes
Posted 3 days ago