Marketing ARCHIVE

Catalog Copy: Does Your Guarantee Actually Guarantee? And Should It?  Mar 15, 2001 10:30 PM By Herschell Gordon Lewis

I’m indebted to Kristin Anderson of Magellan’s for this month’s subject. Too often, catalogers take either a Pollyanna point of view or a sour one toward

Working Gear  Mar 01, 2001 10:30 PM By MCM staff

Material handling problems got you down? This Web site could give you a lift. Salt Lake City-based ESKAY Corporation developed its www.mhinfo.com portal

Pillar to Post  Mar 01, 2001 10:30 PM By Roger L. Kingsland

Turnover, technology, and CRM are the three most significant influences in the current call center market.

Macy’s by Mail Goes Dot-com  Mar 01, 2001 10:30 PM By MCM staff

As part of a strategic integration, the two-year-old Macy’s by Mail catalog is changing its name to Macys.com. The catalog and Web units of the mutichannel

Allocating the Sale  Mar 01, 2001 10:30 PM By Moira Cotlier

Determining which channel drove the sale is key to continued multichannel successLike true love, multichannel marketing is a wonderful thing. Multiple

MULTIPLE CHANNELS ONE SYSTEM  Mar 01, 2001 10:30 PM By Ernie Schell

Here’s how to pinpoint the software and systems that will help you coordinate customers, orders, and inventory across all sales channelsIn the good old

Macy’s by Mail Goes Dot-com  Mar 01, 2001 10:30 PM By MCM staff

As part of a strategic integration, the two-year-old Macy’s by Mail catalog is changing its name to Macys.com. The catalog and Web units of the mutichannel

Talking Heads  Mar 01, 2001 10:30 PM By MCM staff

“What three retail trends do you foresee for 2001?” I don’t have a crystal ball, but my guess is that the economy is going to be soft this year. As for

Allen Allen Catalog Takes a Break  Mar 01, 2001 10:30 PM By Mark Del Franco

Don’t expect to see a copy of women’s apparel catalog Allen Allen in your mailbox until late this summer. The $16 million Hawthorne, CA-based manufacturer/marketer

Short Takes  Mar 01, 2001 10:30 PM By David Pluviose

Chastened dot-commers may still find pot of gold at rainbow’s end; the scoop on who’s into CRM.






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