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Marketing ARCHIVE

Consumers Will Give Info for Timely, Relevant E-mail: Study  Jan 11, 2006 2:05 AM By MCM staff

Two-thirds of consumers are unwilling to give personal information beyond a name and an e-mail address to marketers unless giving the information improves the quality of the e-mails they receive, according to a recently published study.

E-mail Prospecting Can Still Hit Gold  Jan 11, 2006 1:55 AM By Ken Magill

Don

Flight Your Mail to Get It Delivered  Jan 09, 2006 9:46 PM By MCM staff

Long before he became president of Algonquin, IL-based consultancy Singleton Marketing, Bill Singleton worked as a part-time express courier while in school. Often he would deliver to one company a dozen overnight letters from one sender.

Six Steps to Selecting the Optimal Order Management System  Jan 05, 2006 2:49 AM By Ernie Schell

It

Predictions: 10 Marketing Trends That Will Effect Your Business This Year  Jan 05, 2006 1:30 AM By MCM staff

What

Resolution #1: Identify—and Act On–Your Unique Business Strategy  Jan 05, 2006 1:24 AM By Ed King

Are you sick and tired of losing your market share to more and more competitors? Is it time you made a resolution to gain some of it back? This could be your year–if you

Resolution #2: Turbocharge Your E-mail Program  Jan 05, 2006 1:14 AM By MCM staff

We don

How to Analyze Your Holiday Response  Jan 04, 2006 1:26 AM By George Hague

Now that the holiday season is over, it

Women’s apparel universe sees some wear and tear  Jan 01, 2006 10:30 PM By Sherry Chiger

Although it accounts for 19% of all 12-month consumer catalog buyers available for list rental or exchange, the women’s apparel universe continues to

Navigating the Multichannel MAZE  Jan 01, 2006 10:30 PM By Jonathan Margulies

If the consumer landscape of the 20th century was anchored by stores, bolstered by catalogs, and reshaped by the Internet, then the emergence of the phenomenon






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