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Marketing ARCHIVE

Catalog Tech: Campaign Management Software–aCase Study  Jun 01, 2003 9:30 PM By Ernie Schell

Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data

The Key to Kiosks  Jun 01, 2003 9:30 PM By Shayn Ferriolo

The conventional wisdom behind multichannel marketing is that the more points of contact you have with customers, the more likely they are to buy. So

Live from Washington DM Days: PR for Direct Marketers  May 07, 2003 9:30 PM By Ray Schultz

(Direct Newsline) It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you “a piranha that will

Live from Net.marketing: Best Practices for Online Merchandising  May 07, 2003 9:30 PM By Kris Oser

(Direct Newsline) The way a marketer approaches merchandising on their site can make or break the customer experience, said Donna Lucolano, president

An Easy Call to Make  May 01, 2003 9:30 PM By Rama Ramaswami

Doing business overseas may not seem like an attractive proposition right now, but companies have no qualms about using offshore call centers, according

A Comeback for Chiasso  May 01, 2003 9:30 PM By Shayn Ferriolo

Three months after Chicago-based Chiasso filed for bankruptcy protection, the gifts and home goods cataloger/retailer was acquired by CCS Capital, a Northfield,

Catalog Copy: Waking Up to the New World of Catalogs  Apr 15, 2003 9:30 PM By Herschell Gordon Lewis

Montgomery Ward? Who’s he? That was a question asked at a catalog seminar a few months ago. The venerable icons of the past, such as Montgomery Ward,

Operations and Management: Systems Then and Now  Apr 15, 2003 9:30 PM By Ernie Schell

The catalog management software (CMS) systems on the market in the early 1980s were outgrowths of systems that catalogers had written inhouse or contracted

DIRECT-TO-CUSTOMER FULFILLMENT SOFTWARE 2003 REVIEW  Apr 01, 2003 10:30 PM By Curt Barry

The direct-to-customer software marketplace is a mature industry whose current trends will mark its direction for the next few years. Though sales of

Terno: Still Getting It Done  Apr 01, 2003 10:30 PM By Ernie Schell

TERNOVELOCITY IS A SYSTEM to reckon with. This is a system that benefits greatly from the breadth and depth of its experience in the direct commerce field.






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