Marketing ARCHIVE

Ernst & Young Consumer Trends Report  Mar 02, 2005 2:35 AM By Barbara Arnn

Ernst & Young

Deal market in hibernation for Q4  Mar 01, 2005 10:30 PM By Mark Del Franco

Deal-making bears spent the fourth quarter of 2004 hibernating, judging from the scarcity of industry mergers and acquisitions during the time. Only 11

Service Call  Mar 01, 2005 10:30 PM By MCM staff

Ideally, Customer Service Day (if there were such a thing) would be every day. But sadly, it would, if instituted now, come around with the same frequency

Beyond the Press Release  Mar 01, 2005 10:30 PM By Lisa C. Hahn

How many times have you seen a competitor’s company or product featured in a newspaper or magazine article and said, Why can’t my company get coverage

Customer Service  Mar 01, 2005 10:30 PM By Jeff Morris

DR. JON ANTONDirector, Benchmark ResearchCCDQ, Purdue University We all have our own stories of customer service nightmares. Our favorite is the time

SPAM WARS: THE SECOND FRONT  Mar 01, 2005 10:30 PM By Keith Wardell

The release of AOL 9.0, with its new personalized adaptive filters, and similar services from other Internet service providers (ISPs) has opened a new

Joie de Vivre  Mar 01, 2005 10:30 PM By MCM staff

It’s good to be Vivre these days. The New York-based luxury brands cataloger’s sales rose 54% last year, far exceeding expectations, to an estimated $60

Sharper Image adds a new channel TV  Mar 01, 2005 10:30 PM By Margery Weinstein

The Internet, 149 stores, and 85 million catalogs annually aren’t enough for high-tech gifts merchant Sharper Image Corp. On Feb. 2 the San Francisco-based

Slow & Steady  Mar 01, 2005 10:30 PM By Debra Ellis

There is a breakdown between the theory and the implementation of customer relationship management. The theory seems simple enough: Create a unique shopping

Luxury lives  Mar 01, 2005 10:30 PM By Mark Del Franco

It’s tough enough competing for customers and market share when you sell something that’s a necessity. But even Eva Jeanbart-Lorenzotti (below), cofounder/CEO

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